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- Tasks: Lead CRM strategies and multi-channel campaigns to enhance customer engagement.
- Company: Join a leading Media & Publishing powerhouse known for creativity and innovation.
- Benefits: Enjoy a hybrid work model, generous holiday, and excellent pension contributions.
- Why this job: Make an impact in a collaborative culture with opportunities for growth and recognition.
- Qualifications: Experience in CRM leadership and strong analytical skills are essential.
- Other info: Work in a dynamic environment with access to on-site facilities and discounts.
The predicted salary is between 60000 - 84000 £ per year.
I am working with a Media & Publishing powerhouse with an award-winning newsroom and vast digital reach. They champion creativity, data-led decisions, and cross-platform content. This is a high-impact role with a household-name employer where your ideas and analytics will shape campaigns seen by millions. Expect a collaborative culture, plenty of learning opportunities, and the chance to contribute to one of the UK’s most influential content engines.
The Senior CRM Manager will partner closely with the Head of CRM and cross-functional teams to plan, execute and optimise CRM initiatives that strengthen customer journeys and drive engagement. This is a very strategic role with some elements of being hands on as well.
Role Highlights- Shape full-lifecycle CRM strategies informed by segmentation and behavioural data
- Deliver multi-channel campaigns across email, push, SMS and onsite messaging
- Lead A/B and multivariate testing to refine messaging and boost engagement
- Own delivery of creative and content, ensuring brand alignment and high-quality design
- Monitor campaign performance and troubleshoot deliverability or platform issues
- CRM leadership experience across email and other owned channels
- Strong analytical mindset and comfortable interpreting customer behaviour data
- Confident planning end-to-end campaigns with test-and-learn optimisation
- Highly organised, able to juggle priorities under deadline pressure
- Salary between £70,000 - £75,000
- Hybrid working model (3 days in office)
- 25 days’ holiday (rising to 30 with service)
- Excellent pension plan: 5% employee / 3% employer contribution
- Access to discounts, dining cards, and an on-site canteen
- Gym, nurse, and GP facilities at HQ
- Join a team where career growth, recognition, and creativity are championed
- Many other benefits!
Senior CRM Manager employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Familiarise yourself with the latest CRM tools and technologies that are popular in the media and publishing industry. Being well-versed in these platforms will not only boost your confidence but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the CRM space, especially those who work in media and publishing. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends and challenges they face.
✨Tip Number 3
Prepare to discuss specific examples of successful CRM campaigns you've led in the past. Highlight your analytical skills by sharing how you used data to inform your strategies and improve customer engagement.
✨Tip Number 4
Showcase your ability to collaborate across teams by preparing examples of how you've worked with different departments to achieve common goals. This will be crucial in a role that requires close partnership with various stakeholders.
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant CRM leadership experience and showcases your analytical skills. Use specific examples of past campaigns you've managed, focusing on the results achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-led decision making and creativity in CRM. Mention how your experience aligns with the role's requirements and how you can contribute to their team.
Showcase Your Analytical Skills: Provide examples of how you've used customer behaviour data to inform campaign strategies. Highlight any experience with A/B testing and how it has improved engagement in previous roles.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for this role.
How to prepare for a job interview at 3Search
✨Showcase Your Analytical Skills
As a Senior CRM Manager, you'll need to demonstrate your strong analytical mindset. Be prepared to discuss specific examples of how you've interpreted customer behaviour data in past roles and how it influenced your CRM strategies.
✨Prepare for Campaign Discussions
Expect to talk about your experience with end-to-end campaign planning. Bring examples of multi-channel campaigns you've executed, including the results and any A/B testing you conducted to optimise performance.
✨Emphasise Collaboration
This role involves working closely with cross-functional teams. Highlight your experience in collaborating with different departments and how you’ve successfully led projects that required teamwork and communication.
✨Demonstrate Organisational Skills
Being highly organised is crucial for juggling priorities under deadline pressure. Share strategies or tools you use to manage your workload effectively, especially when handling multiple campaigns simultaneously.
