E-commerce Content & Digital Shelf Specialist in Reading

Location: Reading (Hybrid – 3 days per week in office)

Salary: £41,000–£49,000 + bonus + benefits

This is a key hire within a newly formed, high-priority e-commerce function, created to drive significant growth across Amazon and leading UK retailers such as Boots and Superdrug. As the E-commerce Content & Digital Shelf Specialist, you’ll take ownership of how products appear online—ensuring best-in-class content, strong visibility, and high conversion across all digital shelf environments. Working closely with Amazon, activation, and brand teams, you’ll play a central role in replicating Amazon-level excellence across the wider retailer landscape, directly impacting sales performance and customer experience.

This is a hands-on, execution-focused role responsible for the creation, optimisation, and governance of e-commerce content across multiple channels. You will:

• Own Product Detail Page (PDP) execution across Amazon and key retailers
• Create and optimise:
• Product titles
• Bullet points
• Descriptions
• A+ / rich content
• Manage content through PIM / retailer platforms, ensuring accuracy and consistency
• Track and optimise key digital shelf KPIs:
• Search visibility
• Conversion
• Content quality scores
• Use analytics and insight tools to identify opportunities for improvement
• Run A/B testing across PDP elements (imagery, copy, layouts)
• Work closely with activation and Amazon teams to support campaigns, launches and promotional activity

We’re looking for a detail-driven, commercially aware e-commerce specialist who understands how content drives performance. Ideal candidates will have:

• 2–4+ years’ experience in e-commerce content, digital shelf, or online merchandising
• Proven experience working with Amazon PDPs and/or major retailer platforms (Boots, Tesco, etc.)
• Strong understanding of search / SEO principles within e-commerce
• Conversion drivers on product pages
• Experience using retailer portals, PIM / DAM systems, and digital shelf analytics tools
• Excellent copywriting skills, with the ability to translate product features into clear consumer benefits
• High attention to detail and strong execution capability

Opportunity to own and shape digital shelf excellence across the entire retailer ecosystem. Direct impact on sales via content optimisation and conversion improvement. Exposure to Amazon best-in-class practices, multi-retailer execution (Boots, Superdrug, grocery), and collaboration across Activation, Amazon and Brand teams. Part of a newly built team with high visibility and strategic importance.

Be part of a business targeting significant e-commerce growth to 2030. Join a team being built from the ground up with strong investment. Gain ownership in an area that directly drives online revenue performance. Work in a fast-paced, entrepreneurial environment with real influence. This role is critical in solving a common industry challenge: inconsistent content quality across retailers. While Amazon performance is strong, there is a clear opportunity to elevate digital shelf execution across Boots, Superdrug and other partners. This position is ideal for candidates who come from Amazon or e-commerce agencies, or have experience managing PDP content at scale within FMCG or marketplace environments. The role offers strong ownership and the chance to become a go-to expert in digital shelf excellence, making it highly attractive for those looking to specialise in content and conversion within e-commerce.