Director Online Marketing - SEO / Performance (m/w/d) in Reading
Director Online Marketing - SEO / Performance (m/w/d)

Director Online Marketing - SEO / Performance (m/w/d) in Reading

Reading Full-Time 60000 - 80000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead user lifecycle strategy for a cutting-edge sports app and drive engagement.
  • Company: Globally recognised consumer sports brand with a focus on innovation.
  • Benefits: Remote-first work, competitive salary, and opportunities for professional growth.
  • Other info: Collaborate with Product, Design, and Engineering teams in a dynamic environment.
  • Why this job: Join a digital growth phase and make a real impact in the sports tech industry.
  • Qualifications: 5+ years in app marketing or growth-focused mobile roles.

The predicted salary is between 60000 - 80000 £ per year.

Our client is a globally recognised consumer sports brand entering a major digital growth phase following significant investment and expansion. With a heritage built on innovation, performance, and passionate communities, the business is now transforming how consumers connect, compete, and engage through cutting-edge connected technology.

The App Marketing Manager will lead the full user lifecycle strategy for an innovative connected sports app, driving conversion, retention, engagement, and subscription growth. You’ll work closely with Product, Design, and Engineering teams to shape user journeys, optimise onboarding, and create data-driven lifecycle campaigns that improve long-term customer value.

  • Run A/B and multivariate testing across messaging, incentives, and user journeys
  • Use analytics and cohort data to identify growth opportunities and improve performance

5+ years’ experience in app marketing, CRM, or growth-focused mobile roles.

Director Online Marketing - SEO / Performance (m/w/d) in Reading employer: 3Search

As a globally recognised consumer sports brand, we pride ourselves on fostering a dynamic and innovative work culture that champions creativity and collaboration. Our commitment to employee growth is evident through tailored development programmes and the opportunity to work alongside passionate teams in a remote-first environment, with just one day a week in our Reading office. Join us to be part of a transformative journey where your contributions directly impact how consumers engage with our cutting-edge technology.
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Contact Detail:

3Search Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Director Online Marketing - SEO / Performance (m/w/d) in Reading

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.

✨Tip Number 2

Showcase your skills! Create a portfolio or case studies that highlight your achievements in app marketing and user engagement. This will give potential employers a clear picture of what you can bring to the table.

✨Tip Number 3

Prepare for interviews by practising common questions and scenarios related to app marketing. Use data and examples from your past experiences to demonstrate your expertise and how you can drive growth.

✨Tip Number 4

Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to get noticed by our hiring team.

We think you need these skills to ace Director Online Marketing - SEO / Performance (m/w/d) in Reading

User Lifecycle Strategy
Conversion Optimisation
Retention Strategies
Engagement Tactics
Subscription Growth
Collaboration with Product Teams
Collaboration with Design Teams
Collaboration with Engineering Teams
Data-Driven Campaign Creation
A/B Testing
Multivariate Testing
Analytics Proficiency
Cohort Data Analysis
Growth Opportunity Identification
Performance Improvement

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the role of App Marketing Manager. Highlight your experience in app marketing, CRM, and any growth-focused mobile roles you've had. We want to see how your skills align with our needs!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention your experience with user lifecycle strategies and data-driven campaigns.

Showcase Your Achievements: When detailing your past roles, focus on your achievements. Use metrics to demonstrate how you’ve driven conversion, retention, and engagement in previous positions. Numbers speak louder than words, so let them do the talking!

Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can’t wait to hear from you!

How to prepare for a job interview at 3Search

✨Know Your Stuff

Make sure you’re well-versed in the latest trends and strategies in app marketing, especially around SEO and performance. Brush up on your knowledge of user lifecycle strategies and be ready to discuss how you’ve successfully driven conversion and retention in past roles.

✨Showcase Your Data Skills

Since this role involves a lot of data-driven decision-making, come prepared with examples of how you've used analytics and cohort data to identify growth opportunities. Be ready to talk about specific A/B tests you've run and the results they yielded.

✨Collaborative Spirit

This position requires working closely with Product, Design, and Engineering teams. Highlight your experience in cross-functional collaboration and how you’ve effectively communicated ideas and strategies to different stakeholders in previous roles.

✨Passion for Innovation

Given the company’s focus on innovation and community engagement, express your enthusiasm for cutting-edge technology in sports. Share any personal experiences or projects that demonstrate your passion for connecting consumers through innovative solutions.

Director Online Marketing - SEO / Performance (m/w/d) in Reading
3Search
Location: Reading

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