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- Tasks: Lead user lifecycle strategy for a cutting-edge sports app and drive engagement.
- Company: Globally recognised consumer sports brand with a focus on innovation.
- Benefits: Remote-first work, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with Product, Design, and Engineering teams in a vibrant environment.
- Why this job: Join a dynamic team transforming how consumers engage with sports technology.
- Qualifications: 5+ years in app marketing or growth-focused mobile roles.
The predicted salary is between 50000 - 60000 £ per year.
Our client is a globally recognised consumer sports brand entering a major digital growth phase following significant investment and expansion. With a heritage built on innovation, performance, and passionate communities, the business is now transforming how consumers connect, compete, and engage through cutting-edge connected technology.
The App Marketing Manager will lead the full user lifecycle strategy for an innovative connected sports app, driving conversion, retention, engagement, and subscription growth. You’ll work closely with Product, Design, and Engineering teams to shape user journeys, optimise onboarding, and create data-driven lifecycle campaigns that improve long-term customer value.
- Run A/B and multivariate testing across messaging, incentives, and user journeys
- Use analytics and cohort data to identify growth opportunities and improve performance
5+ years’ experience in app marketing, CRM, or growth-focused mobile roles.
Digital Marketing & Promotion Officer in Reading employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing & Promotion Officer in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in app marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their user journey and think about how you can contribute to their growth strategy. Tailor your answers to reflect their values and goals.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to get noticed by the right people.
We think you need these skills to ace Digital Marketing & Promotion Officer in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing & Promotion Officer role. Highlight your experience in app marketing and any relevant projects that showcase your skills in driving user engagement and retention.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your background aligns with our mission. Be sure to mention specific achievements that demonstrate your expertise in lifecycle campaigns.
Showcase Your Analytical Skills: Since this role involves using analytics to drive growth, make sure to highlight your experience with data analysis. Share examples of how you've used analytics to identify opportunities and improve performance in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at 3Search
✨Know Your App Inside Out
Before the interview, make sure you’re familiar with the app and its features. Understand how it fits into the market and what makes it unique. This will show your genuine interest and help you discuss how you can contribute to its growth.
✨Showcase Your Data Skills
Since the role involves using analytics and cohort data, be prepared to discuss specific examples of how you've used data to drive marketing decisions in the past. Bring along any relevant metrics or case studies that highlight your success in improving performance.
✨Prepare for A/B Testing Questions
Expect questions about A/B and multivariate testing. Be ready to explain your approach to testing, including how you set up experiments, measure success, and iterate based on results. This will demonstrate your hands-on experience and strategic thinking.
✨Collaborative Mindset is Key
This role requires working closely with Product, Design, and Engineering teams. Highlight your experience in cross-functional collaboration and how you’ve successfully worked with different teams to achieve common goals. It’s all about showing you can be a team player!