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- Tasks: Lead user lifecycle strategy for a cutting-edge sports app and drive engagement.
- Company: Globally recognised consumer sports brand with a focus on innovation.
- Benefits: Competitive salary, remote-first work, and opportunities for career growth.
- Other info: Dynamic environment promoting equality and professional development.
- Why this job: Join at a pivotal stage and influence the growth of an innovative app.
- Qualifications: 5+ years in app marketing with strong knowledge of subscription models.
The predicted salary is between 65000 - 75000 £ per year.
Our client is a globally recognised consumer sports brand entering a major digital growth phase following significant investment and expansion. With a heritage built on innovation, performance, and passionate communities, the business is now transforming how consumers connect, compete, and engage through cutting-edge connected technology. This is an opportunity to join at a pivotal stage where you will influence the growth of a fast-scaling app product with a highly engaged international audience.
The App Marketing Manager will lead the full user lifecycle strategy for an innovative connected sports app, driving conversion, retention, engagement, and subscription growth. You’ll work closely with Product, Design, and Engineering teams to shape user journeys, optimise onboarding, and create data-driven lifecycle campaigns that improve long-term customer value.
Role Highlights
- Own the full app conversion funnel from onboarding through to paid subscription
- Build and optimise lifecycle campaigns across push, email, and in-app messaging
- Develop loyalty and retention initiatives that increase engagement and reduce churn
- Run A/B and multivariate testing across messaging, incentives, and user journeys
- Use analytics and cohort data to identify growth opportunities and improve performance
You Will Need
- 5+ years’ experience in app marketing, CRM, or growth-focused mobile roles
- Strong knowledge of subscription models, conversion optimisation, and retention strategy
- Experience using app analytics, segmentation tools, and experimentation frameworks
- Ability to work cross-functionally with Product, Design, and Engineering teams
- Excellent communication skills with confidence presenting insights to senior stakeholders
Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates.
App Marketing Manager in Reading employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land App Marketing Manager in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past app marketing successes. This is your chance to demonstrate how you've driven conversion and engagement in previous roles.
✨Tip Number 3
Prepare for interviews by practising common questions related to app marketing and user lifecycle strategies. We recommend using the STAR method to structure your answers – it helps keep things clear and concise!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace App Marketing Manager in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of App Marketing Manager. Highlight your experience in app marketing, CRM, and any relevant growth-focused mobile roles. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about app marketing and how you can contribute to our innovative connected sports app. Be genuine and let your personality come through.
Showcase Your Achievements: Don’t just list your responsibilities; show us what you've achieved! Include specific examples of successful campaigns or strategies you've implemented that drove conversion, retention, or engagement. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at 3Search
✨Know Your App Inside Out
Before the interview, make sure you’re familiar with the app and its features. Understand its user journey, conversion funnel, and retention strategies. This will not only show your enthusiasm but also help you discuss how you can contribute to its growth.
✨Showcase Your Data Skills
Be prepared to talk about your experience with app analytics and segmentation tools. Bring examples of how you've used data to drive marketing decisions in the past. This will demonstrate your ability to identify growth opportunities and improve performance.
✨Prepare for Cross-Functional Collaboration
Since the role involves working closely with Product, Design, and Engineering teams, think of examples where you’ve successfully collaborated across departments. Highlight your communication skills and how you’ve presented insights to senior stakeholders.
✨A/B Testing Know-How
Brush up on your A/B and multivariate testing knowledge. Be ready to discuss specific campaigns you’ve run, what you tested, and the outcomes. This will show that you understand the importance of experimentation in optimising user journeys.