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- Tasks: Lead marketing strategies for innovative Digital Experience Monitoring solutions in a dynamic tech environment.
- Company: Global tech organisation with a focus on collaboration and growth.
- Benefits: Hybrid working, health cover, enhanced parental leave, and training reimbursement.
- Why this job: Make a real impact in a high-growth role within a cutting-edge tech company.
- Qualifications: 5+ years in B2B tech marketing with hands-on product-led growth experience.
- Other info: Join a diverse team committed to your professional development and success.
The predicted salary is between 36000 - 60000 £ per year.
A global technology organisation is looking for a Marketing Manager to lead demand generation, product-led growth, and enterprise positioning for their Digital Experience Monitoring (DEM) solutions. This is a high-impact role within a growing, well-funded tech business that supports some of the world’s most regulated and mission-critical industries. You’ll join a supportive, collaborative environment with long-standing team members, strong development pathways, and the stability of a mature global operation combined with the agility of a modern SaaS platform.
The Role
As Marketing Manager for DEM, you will own strategy and execution across positioning, product-led growth, and campaign performance. This includes:
- Developing integrated marketing strategies to position DEM as a strategic entry point into the wider product ecosystem.
- Creating content and messaging that differentiates DEM from low-cost and platform competitors.
- Building vertical-specific positioning for regulated industries.
- Improving product-led growth performance across trial, onboarding, conversion, activation and expansion.
- Leading go-to-market for enterprise DEM propositions.
- Analysing product usage and behavioural data to identify optimisation opportunities.
- Supporting monthly DEM feature launches and coordinating cross-functional release comms.
- Balancing brand building with demand efficiency to maximise segment performance.
About You
To succeed here, you’ll bring:
- 5+ years in B2B technology marketing (ideally SaaS, monitoring, observability, or related fields).
- Hands-on experience driving product-led growth and conversion optimisation.
- Strong understanding of digital experience monitoring or synthetic monitoring.
- Proven ability to generate demand and run multi-channel campaigns.
- Experience marketing to technical and IT operations audiences.
- Strong analytical mindset with data-driven decision making.
- Ability to work cross-functionally with Product, Sales, Customer Success and senior stakeholders.
- Comfort switching between strategy and hands-on execution.
What’s on Offer
A comprehensive benefits package including hybrid working, health and dental cover, enhanced parental leave, life assurance, income protection, travel insurance, EAP, training reimbursement, pension, and the ability to buy/sell holiday. The organisation is strongly committed to diversity, inclusion, and creating an environment where people can thrive and grow.
Product Marketing Lead employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their Digital Experience Monitoring solutions and think about how your experience aligns with their needs. Be ready to discuss specific strategies you've implemented in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Product Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Product Marketing Lead. Highlight your experience in B2B technology marketing and any hands-on work you've done with product-led growth. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about Digital Experience Monitoring and how you can contribute to our mission. Be sure to mention specific achievements that demonstrate your ability to drive demand and optimise conversions.
Showcase Your Analytical Skills: Since we value data-driven decision making, don’t forget to include examples of how you've used analytics to improve campaign performance or product usage. We love seeing numbers that back up your claims!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at 3Search
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the Digital Experience Monitoring (DEM) solutions. Familiarise yourself with the product features, benefits, and how it stands out from competitors. This will help you articulate your vision for positioning and growth during the interview.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data to drive marketing decisions in the past. Highlight any experience you have with analysing product usage and behavioural data, as this is crucial for optimising campaigns and improving product-led growth.
✨Demonstrate Cross-Functional Collaboration
Be ready to share instances where you've successfully worked with teams across different functions, such as Product, Sales, and Customer Success. This role requires a collaborative spirit, so showcasing your ability to bridge gaps between departments will be key.
✨Prepare for Strategy vs. Execution Questions
Since the role involves both strategic planning and hands-on execution, think about how you can balance these two aspects. Prepare examples that illustrate your ability to switch between high-level strategy and detailed execution, ensuring you can speak to both sides confidently.
