Product Led Growth Marketing Lead

B2B Growth Product Manager (Product Lead Growth Marketing) – (Europe)

€75,000 – €100,000 + Equity | Remote or Hybrid | AI / SaaS | Relocation Support Available

Location: Europe/UK (Remote or Hybrid Options)

Contract: Full-time, Permanent

Sector: Tech / SaaS / AI

About the Opportunity

We’re working with one of Europe’s most innovative AI-powered SaaS platforms—backed by top-tier investors and scaling globally. Their mission? Helping businesses supercharge their visual content through automation and cutting-edge technology.

As they continue expanding into new markets, we’re hiring a B2B Growth Product Manager to own and scale their API and automation go-to-market strategy. This is a high-impact, high-visibility role for a commercially-minded, data-driven marketer who thrives in a fast-paced, product-led environment.

This role is ideal for someone with experience in Product-Led Growth (PLG) , a strong experimentation mindset, and a passion for helping businesses discover the power of smart automation.

The Role

As PLG Lead, you’ll be responsible for crafting and executing the growth roadmap for the company’s API and automation solutions—driving adoption, onboarding, and long-term engagement.

You’ll work closely with Product, Sales, and Revenue Ops to turn features into compelling stories, drive self-serve activation, and scale demand through innovative, test-and-learn campaigns.

Key Responsibilities:

• Develop and lead growth strategies focused on API acquisition and activation
• Own onboarding and product-led adoption journeys
• Run creative, data-backed growth experiments across channels
• Identify and engage the right target audiences—technical and non-technical
• Translate product capabilities into real-world use cases
• Collaborate with cross-functional teams to align growth, product, and sales
• Build and iterate campaigns based on performance data and user feedback

What We're Looking For

• 5+ years of experience in growth marketing, ideally in a B2B SaaS / PLG environment
• Proven ability to scale adoption in a fast-paced, high-growth setting
• Strong knowledge of product-led growth and customer lifecycle marketing
• Comfort working with technical products or APIs (you don’t need to code—but you “get it”)
• Creative, experimental mindset with a focus on results
• Confident communicator with cross-functional experience
• Bonus: Experience with enterprise segments or automation tools
• Passion for AI, GenAI, or emerging tech is a strong plus

Perks & Benefits

• Competitive salary: €75,000 – €100,000 + equity package
• Remote-first with flexible hours
• Hybrid option for those based near the HQ (relocation support provided)
• Visa sponsorship available for those relocating to HQ country
• €10,000 relocation/signing bonus
• Quarterly team offsites and regular socials
• Latest tech: MacBook Pro, home setup, productivity budget
• Language learning support (English & more)

Hiring Process

• Intro call with Katie at 3search
• Interview with Hiring Manager
• Take-home assignment (under 3 hours, may be compensated)
• Culture & team interview (must be able to fly out to Europe)