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- Tasks: Lead and optimise paid search campaigns to drive growth and maximise efficiency.
- Company: Join a rapidly scaling marketplace brand making waves in the digital space.
- Benefits: Enjoy a hybrid work model with 3 days in the office and 2 days at home.
- Why this job: Be part of a creative team, driving impactful campaigns and learning from industry experts.
- Qualifications: Strong experience in paid search with a proven track record in B2C campaigns.
- Other info: Opportunity to collaborate with data science for innovative targeting strategies.
The predicted salary is between 47000 - 78000 £ per year.
I am currently working with a rapidly scaling marketplace brand to recruit a Paid Search Manager reporting to the Head of Performance Marketing.
What you'll be doing:
- Oversee campaign management and optimisation across all areas of paid search, maximising the full suite of tools (search, display, demand gen, remarketing, etc).
- Outthink the competition by leading on our experimentation plans.
- Responsible for the ROAS of your campaigns, and reporting back to stakeholders, this will include ensuring we have the right tracking in place, and also fully understanding additional channel overlap, to ensure true incrementality.
- Work with marketing and product across the funnel to ensure paid traffic is highly converted, for example, ensuring your landing pages are optimised for, and CRM flows are matched to search intent.
- Work with data science to ensure that we are continuing to build tools and models that enable us to target the right customers, and locations, and maximise efficiency.
- Collaborate and be part of creative campaigns that support and collaborate with the work of others in the marketing team.
Ideal experience:
- Strong hands-on experience in a Paid Search role in a fast-moving digital consumer business.
- A proven track record delivering successful B2C paid search campaigns that drive growth and a deep knowledge of paid search best practices.
- Highly commercial, you must be able to measure and understand the impact of your work on key business metrics such as revenue generation.
If you are interested in applying for this role, please do by clicking the link below!
Paid Search Manager employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Manager
✨Tip Number 1
Familiarise yourself with the latest trends and tools in paid search marketing. Being well-versed in platforms like Google Ads and Bing Ads, as well as understanding the nuances of display and remarketing strategies, will give you an edge during discussions.
✨Tip Number 2
Prepare to discuss your previous campaign successes in detail. Be ready to share specific metrics that demonstrate your impact on ROAS and revenue generation, as this will showcase your ability to drive results in a fast-paced environment.
✨Tip Number 3
Network with professionals in the digital marketing space, especially those who have experience in paid search. Engaging with industry peers can provide insights into best practices and may even lead to referrals or recommendations.
✨Tip Number 4
Showcase your analytical skills by preparing examples of how you've used data to inform your paid search strategies. Highlighting your collaboration with data science teams will demonstrate your ability to leverage analytics for better targeting and efficiency.
We think you need these skills to ace Paid Search Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in paid search management. Focus on specific achievements, such as successful campaigns you've led and the impact on revenue generation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and detail how your skills align with the responsibilities of the Paid Search Manager role. Mention your hands-on experience and any innovative strategies you've implemented.
Showcase Your Analytical Skills: Emphasise your ability to analyse data and measure campaign performance. Include examples of how you've used data to optimise campaigns and improve ROAS in previous roles.
Highlight Collaboration Experience: Since the role involves working with various teams, mention any past experiences where you collaborated with marketing, product, or data science teams. This will demonstrate your ability to work cross-functionally.
How to prepare for a job interview at 3Search
✨Showcase Your Campaign Success
Be prepared to discuss specific paid search campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the results achieved, particularly focusing on ROAS and growth metrics.
✨Understand the Tools
Familiarise yourself with the tools and platforms relevant to paid search management. Be ready to discuss how you've used these tools to optimise campaigns and drive performance, as well as any innovative approaches you've taken.
✨Demonstrate Collaboration Skills
Since the role involves working closely with marketing, product, and data science teams, prepare examples of how you've successfully collaborated with cross-functional teams in previous roles to achieve common goals.
✨Prepare for Technical Questions
Expect questions about tracking, analytics, and understanding channel overlap. Brush up on your knowledge of these areas and be ready to explain how you ensure accurate tracking and measurement of campaign performance.
