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- Tasks: Manage and optimise paid search campaigns to drive growth and maximise efficiency.
- Company: Join a rapidly scaling marketplace brand making waves in the digital space.
- Benefits: Enjoy a hybrid work model with 3 days in the office and 2 days at home.
- Why this job: Be part of a creative team, leading innovative campaigns that make a real impact.
- Qualifications: Strong experience in paid search with a proven track record in B2C campaigns.
- Other info: Collaborate with data science to enhance targeting and campaign effectiveness.
The predicted salary is between 47000 - 78000 £ per year.
I am currently working with a rapidly scaling marketplace brand to recruit a Paid Search Manager reporting to the Head of Performance Marketing.
What you'll be doing:
- Oversee campaign management and optimisation across all areas of paid search, maximising the full suite of tools (search, display, demand gen, remarketing, etc).
- Outthink the competition by leading on our experimentation plans.
- Responsible for the ROAS of your campaigns, and reporting back to stakeholders, this will include ensuring we have the right tracking in place, and also fully understanding additional channel overlap, to ensure true incrementality.
- Work with marketing and product across the funnel to ensure paid traffic is highly converted, for example, ensuring your landing pages are optimised for, and CRM flows are matched to search intent.
- Work with data science to ensure that we are continuing to build tools and models that enable us to target the right customers, and locations, and maximise efficiency.
- Collaborate and be part of creative campaigns that support and collaborate with the work of others in the marketing team.
Ideal experience:
- Strong hands-on experience in a Paid Search role in a fast-moving digital consumer business.
- A proven track record delivering successful B2C paid search campaigns that drive growth and a deep knowledge of paid search best practices.
- Highly commercial, you must be able to measure and understand the impact of your work on key business metrics such as revenue generation.
If you are interested in applying for this role, please do by clicking the link below!
Paid Search Manager employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Manager
✨Tip Number 1
Familiarise yourself with the latest trends and tools in paid search marketing. Being able to discuss recent developments or case studies during your interview can demonstrate your passion and expertise in the field.
✨Tip Number 2
Prepare to showcase your previous successes in managing paid search campaigns. Think of specific examples where you improved ROAS or optimised campaigns, as this will help you stand out as a results-driven candidate.
✨Tip Number 3
Network with professionals in the digital marketing space, especially those who have experience in paid search. Engaging with industry peers can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 4
Demonstrate your analytical skills by preparing to discuss how you measure campaign success. Be ready to explain the metrics you focus on and how you use data to inform your strategies, as this is crucial for the role.
We think you need these skills to ace Paid Search Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in paid search management. Focus on specific campaigns you've worked on, the tools you've used, and the results you've achieved, particularly in B2C environments.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your understanding of the marketplace brand's goals. Mention how your skills align with their needs, especially in campaign optimisation and collaboration with other teams.
Showcase Your Analytical Skills: Emphasise your ability to analyse data and measure the success of campaigns. Provide examples of how you've used data to inform decisions and improve ROAS in previous roles.
Highlight Collaboration Experience: Since the role involves working with various teams, mention any past experiences where you collaborated with marketing, product, or data science teams. This will demonstrate your ability to work cross-functionally and contribute to overall business goals.
How to prepare for a job interview at 3Search
✨Showcase Your Campaign Success
Be prepared to discuss specific paid search campaigns you've managed in the past. Highlight your successes, focusing on metrics like ROAS and conversion rates, as this will demonstrate your ability to drive growth.
✨Understand the Tools
Familiarise yourself with the full suite of paid search tools mentioned in the job description. Be ready to discuss how you've used these tools effectively in previous roles to optimise campaigns and outsmart competitors.
✨Collaboration is Key
Emphasise your experience working with cross-functional teams, such as marketing and product. Share examples of how you've collaborated to ensure landing pages are optimised and CRM flows align with search intent.
✨Data-Driven Decision Making
Prepare to talk about how you've used data science in your previous roles. Discuss any tools or models you've built or utilised to target customers effectively and maximise campaign efficiency.
