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- Tasks: Manage and optimise paid search campaigns to drive growth and maximise efficiency.
- Company: Join a rapidly scaling marketplace brand making waves in the digital consumer space.
- Benefits: Enjoy a hybrid work model with 3 days in the office and 2 days at home.
- Why this job: Be part of a creative team, lead experimentation, and make a real impact on business metrics.
- Qualifications: Strong hands-on experience in paid search with a proven track record in B2C campaigns.
- Other info: Collaborate with marketing and data science teams to enhance targeting and conversion strategies.
The predicted salary is between 44000 - 52000 £ per year.
I am currently working with a rapidly scaling marketplace brand to recruit a Paid Search Manager reporting to the Head of Performance Marketing.
What you'll be doing:
- Oversee campaign management and optimisation across all areas of paid search, maximising the full suite of tools (search, display, demand gen, remarketing, etc).
- Outthink the competition by leading on our experimentation plans.
- Responsible for the ROAS of your campaigns, and reporting back to stakeholders, this will include ensuring we have the right tracking in place, and also fully understanding additional channel overlap, to ensure true incrementality.
- Work with marketing and product across the funnel to ensure paid traffic is highly converted, for example, ensuring your landing pages are optimised for, and CRM flows are matched to search intent.
- Work with data science to ensure that we are continuing to build tools and models that enable us to target the right customers, and locations, and maximise efficiency.
- Collaborate and be part of creative campaigns that support and collaborate with the work of others in the marketing team.
Ideal experience:
- Strong hands-on experience in a Paid Search role in a fast-moving digital consumer business.
- A proven track record delivering successful B2C paid search campaigns that drive growth and a deep knowledge of paid search best practices.
- Highly commercial, you must be able to measure and understand the impact of your work on key business metrics such as revenue generation.
If you are interested in applying for this role, please do by clicking the link below!
Paid Search Manager employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Manager
✨Tip Number 1
Familiarise yourself with the latest trends and tools in paid search marketing. Being knowledgeable about platforms like Google Ads, Bing Ads, and any emerging technologies will show that you're proactive and ready to hit the ground running.
✨Tip Number 2
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes, especially focusing on ROAS and how your strategies led to increased conversions. This will demonstrate your hands-on experience and results-driven mindset.
✨Tip Number 3
Network with professionals in the digital marketing space, particularly those who specialise in paid search. Engaging with industry groups or forums can provide insights and connections that may help you stand out during the interview process.
✨Tip Number 4
Showcase your analytical skills by preparing to discuss how you use data to inform your decisions. Highlight any experience you have working with data science teams or using analytics tools to optimise campaigns, as this aligns well with the role's requirements.
We think you need these skills to ace Paid Search Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in paid search management. Focus on specific campaigns you've worked on, the tools you've used, and the results you've achieved, particularly in B2C environments.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with their needs, particularly your experience with campaign optimisation and collaboration with marketing teams.
Showcase Your Analytical Skills: Emphasise your ability to analyse data and measure the impact of your campaigns. Provide examples of how you've used data to inform decisions and improve ROAS in previous roles.
Highlight Collaboration Experience: Since the role involves working closely with various teams, mention any past experiences where you collaborated with product, marketing, or data science teams to achieve common goals.
How to prepare for a job interview at 3Search
✨Showcase Your Campaign Success
Be prepared to discuss specific paid search campaigns you've managed. Highlight the strategies you used, the results achieved, and how you maximised ROAS. This will demonstrate your hands-on experience and ability to drive growth.
✨Understand the Tools and Techniques
Familiarise yourself with the full suite of paid search tools mentioned in the job description. Be ready to talk about how you've used search, display, demand generation, and remarketing in past roles to outthink the competition.
✨Emphasise Collaboration Skills
Since the role involves working closely with marketing, product, and data science teams, prepare examples of how you've successfully collaborated in the past. Discuss how you ensured alignment across different teams to optimise paid traffic and conversions.
✨Prepare for Data-Driven Discussions
Brush up on key business metrics related to paid search, such as revenue generation and conversion rates. Be ready to explain how you measure the impact of your work and how you use data to inform your strategies and decisions.
