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- Tasks: Lead and optimise paid search campaigns to drive growth and maximise efficiency.
- Company: Join a rapidly scaling marketplace brand making waves in the digital space.
- Benefits: Enjoy a hybrid work model with 3 days in the office and 2 at home.
- Why this job: Be part of a dynamic team, experiment creatively, and make a real impact on business success.
- Qualifications: Strong hands-on experience in paid search and a proven track record in B2C campaigns required.
- Other info: Collaborate with marketing and data science teams to enhance targeting and conversion strategies.
The predicted salary is between 47000 - 65000 £ per year.
I am currently working with a rapidly scaling marketplace brand to recruit a Paid Search Manager reporting to the Head of Performance Marketing.
What you'll be doing:
- Oversee campaign management and optimisation across all areas of paid search, maximising the full suite of tools (search, display, demand gen, remarketing, etc).
- Outthink the competition by leading on our experimentation plans.
- Responsible for the ROAS of your campaigns, and reporting back to stakeholders, this will include ensuring we have the right tracking in place, and also fully understanding additional channel overlap, to ensure true incrementality.
- Work with marketing and product across the funnel to ensure paid traffic is highly converted, for example, ensuring your landing pages are optimised for, and CRM flows are matched to search intent.
- Work with data science to ensure that we are continuing to build tools and models that enable us to target the right customers, and locations, and maximise efficiency.
- Collaborate and be part of creative campaigns that support and collaborate with the work of others in the marketing team.
Ideal experience:
- Strong hands-on experience in a Paid Search role in a fast-moving digital consumer business.
- A proven track record delivering successful B2C paid search campaigns that drive growth and a deep knowledge of paid search best practices.
- Highly commercial, you must be able to measure and understand the impact of your work on key business metrics such as revenue generation.
If you are interested in applying for this role, please do by clicking the link below!
Paid Search Manager employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Manager
✨Tip Number 1
Familiarise yourself with the latest trends and tools in paid search marketing. Being knowledgeable about platforms like Google Ads and Bing Ads, as well as emerging technologies, will help you stand out during discussions with our team.
✨Tip Number 2
Prepare to discuss your previous campaign successes in detail. Be ready to share specific metrics and outcomes that demonstrate your ability to drive growth and optimise ROAS, as this is crucial for the role.
✨Tip Number 3
Showcase your collaborative skills by thinking of examples where you've worked with cross-functional teams. Highlighting your experience in collaborating with marketing, product, and data science teams will resonate well with us.
✨Tip Number 4
Be prepared to discuss your approach to experimentation and optimisation. We value innovative thinkers who can outsmart the competition, so come armed with ideas on how you would lead experimentation plans.
We think you need these skills to ace Paid Search Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in paid search management. Focus on specific achievements, such as successful B2C campaigns you've led, and quantify your results where possible.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the marketplace brand. Mention how your skills align with their needs, particularly in campaign optimisation and collaboration with other teams.
Highlight Technical Skills: Emphasise your familiarity with tools and platforms used in paid search, such as Google Ads, analytics software, and any data science tools you've worked with. This will demonstrate your capability to manage and optimise campaigns effectively.
Showcase Problem-Solving Abilities: In your application, provide examples of how you've outperformed competition through innovative strategies or experimentation plans. This will illustrate your proactive approach and ability to drive growth in a fast-paced environment.
How to prepare for a job interview at 3Search
✨Showcase Your Campaign Success
Be prepared to discuss specific paid search campaigns you've managed in the past. Highlight your successes, focusing on metrics like ROAS and conversion rates, as this will demonstrate your ability to drive growth.
✨Understand the Tools
Familiarise yourself with the full suite of paid search tools mentioned in the job description. Be ready to discuss how you've used these tools effectively in previous roles to optimise campaigns and outsmart competitors.
✨Collaboration is Key
Emphasise your experience working with cross-functional teams, such as marketing and product. Share examples of how you've collaborated to ensure landing pages are optimised and aligned with search intent.
✨Data-Driven Decision Making
Prepare to talk about how you leverage data science in your strategies. Discuss any tools or models you've built or used to target customers effectively, showcasing your analytical skills and understanding of market dynamics.
