At a Glance
- Tasks: Lead CRM strategies and optimise customer journeys using advanced marketing automation.
- Company: Dynamic company in London focused on consumer growth and innovation.
- Benefits: Competitive salary, bonus potential, hybrid work, and flexible benefits.
- Other info: Fast-paced environment with high ownership and visibility across leadership.
- Why this job: Shape customer engagement strategies and make a real impact on growth.
- Qualifications: Experience with Braze and strong CRM or marketing automation skills required.
The predicted salary is between 75000 - 85000 € per year.
Moorgate, London | Hybrid (4 days office)
Our client is making a significant investment in its consumer growth capability following a major transformation programme, creating an opportunity to redefine how CRM and marketing automation drive commercial performance. This is a highly visible role where you’ll shape advanced customer engagement strategy from the ground up, with strong backing from senior leadership to scale personalisation, automation, and retention across a rapidly growing digital marketplace.
Working within a product‑led and data‑rich environment, you’ll combine technical CRM expertise with strong commercial thinking to deliver measurable growth. As the Technical CRM & Marketing Automation Manager, you’ll own the evolution of Braze as a strategic growth platform – building sophisticated customer journeys, unlocking deeper segmentation, and delivering highly personalised experiences that influence customer behaviour across the full lifecycle.
The Technical CRM & Marketing Automation Manager will lead the development of scalable CRM and marketing automation strategies, driving retention, engagement, and revenue through advanced lifecycle orchestration and customer intelligence.
Role Highlights- Own and optimise advanced lifecycle journeys across email, push, in‑app, and multi‑channel CRM
- Act as the in‑house Braze expert, driving platform capability, automation, and best practice
- Build sophisticated segmentation and personalisation strategies using behavioural and customer data
- Lead experimentation programmes across messaging, timing, targeting, and conversion optimisation
- Partner with Product, Data, and Commercial teams to embed CRM into wider growth initiatives
- Deep hands‑on experience with Braze, including segmentation, Canvas, Liquid, and journey orchestration
- Strong technical CRM or marketing automation background within consumer, marketplace, or scale‑up businesses
- Proven ability to connect CRM activity directly to commercial outcomes, including retention, LTV, and revenue
- Confidence working with customer data, testing frameworks, and high‑volume automated campaigns
- A commercially minded, proactive approach with the ability to influence stakeholders across the business
- £75k–£85k base salary with 15% bonus potential
- Opportunity to build a best‑in‑class CRM and personalisation function
- High ownership role with direct influence on growth strategy and customer experience
- Work in a fast‑moving, product‑led environment that values experimentation and innovation
- Hybrid working model in a central London office
- Share schemes, wellbeing support, and a flexible benefits package
- Strong visibility across senior leadership and commercial teams
We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Marketing Automation Manager employer: 3Search
Our client offers an exceptional work environment in the heart of London, where innovation and collaboration thrive. With a strong focus on employee growth, you will have the opportunity to shape advanced customer engagement strategies while enjoying a competitive salary, hybrid working model, and comprehensive benefits. The company fosters a culture of experimentation and values your contributions, ensuring that you play a pivotal role in driving commercial success and personalisation initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your experience with CRM and marketing automation. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially around customer engagement and retention strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Automation Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Automation Manager. Highlight your experience with Braze and any relevant CRM strategies you've implemented. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and marketing automation. Share specific examples of how you've driven growth in previous roles, and don’t forget to mention your commercial mindset.
Showcase Your Technical Skills:Since this role requires deep hands-on experience with Braze, make sure to detail your technical expertise. We love seeing candidates who can demonstrate their ability to build sophisticated customer journeys and segmentation strategies.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at 3Search
✨Know Your Braze Inside Out
Since this role requires deep hands-on experience with Braze, make sure you brush up on all its features. Be ready to discuss how you've used segmentation, Canvas, and journey orchestration in your previous roles. Prepare specific examples of how these tools have driven customer engagement and commercial outcomes.
✨Showcase Your Commercial Mindset
This position is all about connecting CRM activities to commercial success. Think of concrete examples where your marketing automation strategies have directly influenced retention, LTV, or revenue. Be prepared to explain your thought process and the results achieved.
✨Prepare for Data-Driven Discussions
You’ll need to demonstrate confidence working with customer data and testing frameworks. Brush up on your analytical skills and be ready to discuss how you've used data to inform your marketing strategies. Consider bringing a case study that highlights your ability to leverage data for decision-making.
✨Collaborate and Influence
This role involves partnering with various teams, so think about how you've successfully influenced stakeholders in the past. Prepare examples of cross-functional projects where your input was crucial. Highlight your proactive approach and how it led to successful outcomes.
