Virtual Events Manager in London

B2B Saa S | 12 month Maternity cover Full time - Hybrid 1-2 days in office either London, Dublin or Cork

Are you an experienced B2B marketer with a passion for virtual events and demand generation?

We are looking for a Virtual Events Specialist to take ownership of an established and growing global virtual events programme within a leading technology business.

This is an exciting opportunity to shape and scale a programme that plays a significant role in generating pipeline, engaging customers and building brand awareness.

You will manage the end-to-end delivery of webinars, digital roundtables, customer showcases and large-scale virtual events across multiple international markets.

Working at the intersection of demand generation, content, brand and sales, you will collaborate with teams across the business to ensure every event delivers a strong audience experience and measurable commercial results.

The Role

Key responsibilities will include

• Owning the global virtual events strategy and calendar across multiple products and regions.
• Planning and delivering webinars, executive roundtables, customer panels, product demonstrations and flagship virtual events.
• Managing end-to-end event production, including speaker management, briefing, rehearsals, presentations and live delivery.
• Developing integrated promotional campaigns across email, paid and organic social, website, partner and sales channels.
• Managing registration pages, marketing automation workflows and post-event nurture campaigns.
• Working closely with Sales and BDR/SDR teams to drive registrations, follow-up activity and meeting generation.
• Managing event technology and CRM integrations, ensuring accurate tracking and attribution.
• Monitoring performance across registrations, attendance, lead generation and pipeline contribution.
• Producing post-event reports and using insights to continually improve event performance.
• Collaborating with Product Marketing, Customer Advocacy, Creative, Sales and international marketing teams to develop relevant content and secure customer and industry speakers.

About You

You will be an organised, proactive and commercially minded marketer with experience delivering successful virtual events programmes within a B2B technology or Saa S environment.

You will ideally have

• 2–5 years' experience in virtual events, webinar marketing, demand generation or campaign marketing.
• Proven experience managing virtual events end-to-end, from planning and promotion through to live production and reporting.
• Hands-on experience with Zoom Events or similar platforms such as ON24, Livestorm or Go To Webinar.
• Working knowledge of Hub Spot, including forms, workflows, campaign tracking and integrations.
• An understanding of demand generation, lead lifecycle, campaign attribution and pipeline measurement.
• Strong project management skills, with the ability to manage multiple events across different regions and time zones.
• Experience working cross-functionally with Sales, Marketing, Product and senior stakeholders.
• Excellent communication skills, with confidence briefing senior executives and external speakers.
• Exceptional attention to detail and the ability to remain calm and solutions-focused when managing live events.

Desirable Experience

• Delivering large-scale virtual events with 500+ registrants and multiple speakers.
• Experience working with customer speakers, influencers and industry thought leaders.
• Knowledge of Tableau and campaign performance reporting.
• Experience managing international events across EMEA, North America and APAC.
• Understanding of ideal customer profiles, audience segmentation and account-based marketing.
• Experience repurposing event content into video, social and on-demand campaigns.

The Opportunity

This is a fantastic opportunity for a hands-on marketer to take ownership of a high-impact global programme, develop its strategy and play a key role in driving demand and commercial growth within a fast-growing technology business.