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- Tasks: Lead marketing strategies for innovative Digital Experience Monitoring solutions in a dynamic tech environment.
- Company: Global tech organisation with a supportive and collaborative culture.
- Benefits: Hybrid working, health cover, enhanced parental leave, and comprehensive training support.
- Why this job: Make a real impact in a high-growth role within a cutting-edge technology sector.
- Qualifications: 5+ years in B2B tech marketing with a focus on product-led growth and demand generation.
- Other info: Join a diverse team committed to your professional development and success.
The predicted salary is between 36000 - 60000 £ per year.
A global technology organisation is looking for a Marketing Manager to lead demand generation, product-led growth, and enterprise positioning for their Digital Experience Monitoring (DEM) solutions. This is a high-impact role within a growing, well-funded tech business that supports some of the world's most regulated and mission-critical industries. You'll join a supportive, collaborative environment with long-standing team members, strong development pathways, and the stability of a mature global operation combined with the agility of a modern SaaS platform.
The Role
- As Marketing Manager for DEM, you will own strategy and execution across positioning, product-led growth, and campaign performance. This includes:
- Developing integrated marketing strategies to position DEM as a strategic entry point into the wider product ecosystem.
- Creating content and messaging that differentiates DEM from low-cost and platform competitors.
- Building vertical-specific positioning for regulated industries.
- Improving product-led growth performance across trial, onboarding, conversion, activation and expansion.
- Leading go-to-market for enterprise DEM propositions.
- Analysing product usage and behavioural data to identify optimisation opportunities.
- Supporting monthly DEM feature launches and coordinating cross-functional release comms.
- Balancing brand building with demand efficiency to maximise segment performance.
About You
- To succeed here, you'll bring:
- 5+ years in B2B technology marketing (ideally SaaS, monitoring, observability, or related fields).
- Hands-on experience driving product-led growth and conversion optimisation.
- Strong understanding of digital experience monitoring or synthetic monitoring.
- Proven ability to generate demand and run multi-channel campaigns.
- Experience marketing to technical and IT operations audiences.
- Strong analytical mindset with data-driven decision making.
- Ability to work cross-functionally with Product, Sales, Customer Success and senior stakeholders.
- Comfort switching between strategy and hands-on execution.
What's on Offer
- A comprehensive benefits package including hybrid working, health and dental cover, enhanced parental leave, life assurance, income protection, travel insurance, EAP, training reimbursement, pension, and the ability to buy/sell holiday.
- The organisation is strongly committed to diversity, inclusion, and creating an environment where people can thrive and grow.
Product Marketing Lead in London employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in product marketing. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Tailor your answers to show how your experience aligns with their needs, especially in driving product-led growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Product Marketing Lead in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Product Marketing Lead. Highlight your experience in B2B technology marketing and any hands-on work you've done with product-led growth. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about Digital Experience Monitoring and how you can contribute to our mission. Be sure to mention specific achievements that demonstrate your ability to drive demand and optimise conversions.
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, don’t forget to include examples of how you've used data to make decisions in your previous roles. We love seeing candidates who can back up their strategies with solid evidence!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at 3Search
✨Know Your Product Inside Out
Make sure you have a solid understanding of Digital Experience Monitoring (DEM) solutions. Familiarise yourself with the product's features, benefits, and how it stands out from competitors. This will help you articulate your vision for positioning and growth during the interview.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've analysed product usage and behavioural data to optimise campaigns. This will demonstrate your analytical mindset and ability to make data-driven decisions.
✨Highlight Cross-Functional Collaboration
Be ready to share experiences where you've worked closely with Product, Sales, and Customer Success teams. Emphasise your ability to balance strategy with hands-on execution, as this role requires collaboration across various departments.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would approach specific challenges related to product-led growth or campaign performance. Think through potential scenarios and how you would tackle them, showcasing your strategic thinking and problem-solving skills.
