At a Glance
- Tasks: Lead CRM strategies and optimise customer journeys using advanced marketing automation.
- Company: Dynamic company in London focused on consumer growth and innovation.
- Benefits: Competitive salary, bonus potential, hybrid work, and flexible benefits.
- Other info: Fast-paced environment with opportunities for experimentation and career growth.
- Why this job: Shape customer engagement strategies and make a real impact on growth.
- Qualifications: Experience with Braze and strong CRM or marketing automation skills required.
The predicted salary is between 75000 - 85000 € per year.
Moorgate, London | Hybrid (4 days office)
Our client is making a significant investment in its consumer growth capability following a major transformation programme, creating an opportunity to redefine how CRM and marketing automation drive commercial performance. This is a highly visible role where you’ll shape advanced customer engagement strategy from the ground up, with strong backing from senior leadership to scale personalisation, automation, and retention across a rapidly growing digital marketplace.
Working within a product‑led and data‑rich environment, you’ll combine technical CRM expertise with strong commercial thinking to deliver measurable growth. As the Technical CRM & Marketing Automation Manager, you’ll own the evolution of Braze as a strategic growth platform – building sophisticated customer journeys, unlocking deeper segmentation, and delivering highly personalised experiences that influence customer behaviour across the full lifecycle.
The Technical CRM & Marketing Automation Manager will lead the development of scalable CRM and marketing automation strategies, driving retention, engagement, and revenue through advanced lifecycle orchestration and customer intelligence.
Role Highlights- Own and optimise advanced lifecycle journeys across email, push, in‑app, and multi‑channel CRM
- Act as the in‑house Braze expert, driving platform capability, automation, and best practice
- Build sophisticated segmentation and personalisation strategies using behavioural and customer data
- Lead experimentation programmes across messaging, timing, targeting, and conversion optimisation
- Partner with Product, Data, and Commercial teams to embed CRM into wider growth initiatives
- Deep hands‑on experience with Braze, including segmentation, Canvas, Liquid, and journey orchestration
- Strong technical CRM or marketing automation background within consumer, marketplace, or scale‑up businesses
- Proven ability to connect CRM activity directly to commercial outcomes, including retention, LTV, and revenue
- Confidence working with customer data, testing frameworks, and high‑volume automated campaigns
- A commercially minded, proactive approach with the ability to influence stakeholders across the business
- £75k–£85k base salary with 15% bonus potential
- Opportunity to build a best‑in‑class CRM and personalisation function
- High ownership role with direct influence on growth strategy and customer experience
- Work in a fast‑moving, product‑led environment that values experimentation and innovation
- Hybrid working model in a central London office
- Share schemes, wellbeing support, and a flexible benefits package
- Strong visibility across senior leadership and commercial teams
We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Marketing Automation Manager in London employer: 3Search
Our client offers an exceptional work environment in the heart of London, where innovation and personal growth are at the forefront. With a strong emphasis on employee development, a hybrid working model, and a competitive salary package, this role provides the opportunity to lead transformative CRM strategies that directly impact commercial success. Join a dynamic team that values creativity and collaboration, ensuring your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your experience with CRM and marketing automation. This will give you an edge when discussing your capabilities during interviews.
✨Tip Number 3
Prepare for the interview by researching the company’s current CRM strategies and think about how you can contribute. Tailor your answers to show how your experience with Braze and customer engagement can drive their growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Automation Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Automation Manager. Highlight your experience with CRM systems like Braze and any relevant achievements that showcase your ability to drive commercial performance.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about this role and how your skills align with the company's goals. Don’t forget to mention your hands-on experience with segmentation and personalisation strategies.
Showcase Your Technical Skills:Since this role requires a strong technical background, be sure to detail your experience with CRM tools and data analysis. Mention specific projects where you’ve successfully implemented automation strategies or improved customer engagement.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at 3Search
✨Know Your Braze Inside Out
Since this role requires deep hands-on experience with Braze, make sure you brush up on all its features. Be ready to discuss how you've used segmentation, Canvas, and journey orchestration in past roles. Prepare specific examples of how these tools have driven customer engagement and commercial outcomes.
✨Showcase Your Commercial Mindset
This position is all about connecting CRM activities to commercial success. Think of concrete examples where your marketing automation strategies led to measurable growth in retention or revenue. Be prepared to explain your thought process and how you influenced stakeholders to adopt your strategies.
✨Emphasise Collaboration Skills
You'll be partnering with various teams like Product, Data, and Commercial. Highlight your experience working cross-functionally and how you’ve successfully embedded CRM into broader growth initiatives. Share stories that demonstrate your ability to influence and collaborate effectively.
✨Prepare for Experimentation Discussions
Given the emphasis on experimentation in this role, come equipped with examples of past experimentation programmes you've led. Discuss what you tested, the results, and how those insights shaped future strategies. This will show your proactive approach and willingness to innovate.
