At a Glance
- Tasks: Lead and shape the performance marketing strategy for a high-growth DTC health brand.
- Company: Dynamic DTC Health & Wellness brand prioritising innovative marketing strategies.
- Benefits: Competitive salary, leadership role, and opportunities for team building.
- Other info: Collaborate with senior leadership and grow within an international market.
- Why this job: Make a real impact in a newly created role with strategic freedom.
- Qualifications: Proven performance marketing leadership experience and deep expertise in paid social.
The predicted salary is between 45000 - 55000 £ per year.
We are working with a high-growth DTC Health & Wellness brand who are hiring for a Head of Performance Marketing to take ownership of their next phase of digital acquisition. This is a newly created leadership role offering genuine scope to shape strategy rather than inherit a fixed playbook.
You will join an established growth function, lead an experienced team and have the investment needed to make an impact. The Head of Performance Marketing will own the performance strategy, bringing deep paid social expertise, commercial thinking and a test-and-learn mindset to accelerate sustainable customer growth. This will suit someone who is already operating at 'Head of' level, has a proven track record of scaling performance by linking media, creative and insights!
Role Highlights:
- Own the paid media strategy across Meta, Google, TikTok, Pinterest and Display
- Set the roadmap for scaling Meta, with creative performance at its core
- Lead, coach and develop a growing performance marketing team
- Own significant digital media investment, increasing during key trading periods
- Assess agency, in-house and creative capabilities to build the right operating model
You Will Need:
- Established performance marketing leadership experience within a DTC consumer business
- Deep Meta expertise and evidence of scaling meaningful paid social investment
- Strong understanding of CAC, LTV, attribution and commercial performance metrics
- Experience translating creative performance data into actionable testing strategies
- Confidence influencing senior stakeholders and setting strategy independently
- Strong strategic leadership and experience leading high-performing teams
Why You'll Love It:
- Step into a newly created role with the freedom to shape the function
- Build the team, processes and partnerships you believe will deliver growth
- Work with senior leadership who see performance marketing as a strategic priority
- Join a growing organisation with opportunities to collaborate across international markets
Apply now or send your CV to laura@3searchgroup.com. Due to a high number of applicants, we are only able to respond to successful candidates.
Head of Performance Marketing in London employer: 3Search
Join an innovative international consumer technology business that values creativity and offers real ownership from day one. With a flexible hybrid working model in London, you'll have the chance to influence video strategy across global markets while collaborating with experienced professionals in a supportive and inclusive environment. This role not only promises immediate project impact but also provides opportunities for personal and professional growth in a dynamic and ambitious setting.
