At a Glance
- Tasks: Lead and shape the performance marketing strategy for a high-growth DTC health brand.
- Company: Dynamic DTC Health & Wellness brand prioritising innovative marketing strategies.
- Benefits: Competitive salary, leadership role, and opportunities for team building.
- Other info: Collaborate with senior leadership and grow within an international market.
- Why this job: Make a real impact in a newly created role with strategic freedom.
- Qualifications: Proven performance marketing leadership experience and deep expertise in paid social.
The predicted salary is between 45000 - 55000 £ per year.
We are working with a high-growth DTC Health & Wellness brand who are hiring for a Head of Performance Marketing to take ownership of their next phase of digital acquisition. This is a newly created leadership role offering genuine scope to shape strategy rather than inherit a fixed playbook.
You will join an established growth function, lead an experienced team and have the investment needed to make an impact. The Head of Performance Marketing will own the performance strategy, bringing deep paid social expertise, commercial thinking and a test-and-learn mindset to accelerate sustainable customer growth. This will suit someone who is already operating at 'Head of' level, has a proven track record of scaling performance by linking media, creative and insights!
Role Highlights:
- Own the paid media strategy across Meta, Google, TikTok, Pinterest and Display
- Set the roadmap for scaling Meta, with creative performance at its core
- Lead, coach and develop a growing performance marketing team
- Own significant digital media investment, increasing during key trading periods
- Assess agency, in-house and creative capabilities to build the right operating model
You Will Need:
- Established performance marketing leadership experience within a DTC consumer business
- Deep Meta expertise and evidence of scaling meaningful paid social investment
- Strong understanding of CAC, LTV, attribution and commercial performance metrics
- Experience translating creative performance data into actionable testing strategies
- Confidence influencing senior stakeholders and setting strategy independently
- Strong strategic leadership and experience leading high-performing teams
Why You'll Love It:
- Step into a newly created role with the freedom to shape the function
- Build the team, processes and partnerships you believe will deliver growth
- Work with senior leadership who see performance marketing as a strategic priority
- Join a growing organisation with opportunities to collaborate across international markets
Apply now or send your CV to laura@3searchgroup.com. Due to a high number of applicants, we are only able to respond to successful candidates.
Head of Performance Marketing in London employer: 3Search
3Search is an excellent employer that fosters a dynamic work culture in Reading, where innovation and collaboration thrive. Employees benefit from a competitive salary and comprehensive benefits package, alongside ample opportunities for professional growth and development in the fast-paced world of e-commerce. Join us to make a meaningful impact while enjoying a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 3Search and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 3Search are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 3Search on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at 3Search. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Performance Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 3Search. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 3Search:Show us that you’ve done your homework! In your application, briefly mention what you admire about 3Search’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 3Search
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 3Search will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 3Search, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
