At a Glance
- Tasks: Lead CRM strategy and execution, optimising multi-channel customer journeys.
- Company: Dynamic entertainment venue focused on digital growth and customer experience.
- Benefits: Hybrid working, competitive salary, and additional perks available.
- Other info: Join a collaborative team and drive innovative campaigns for a large audience.
- Why this job: Make a real impact on customer engagement in a purpose-driven organisation.
- Qualifications: 6-7 years in CRM, strong Salesforce Marketing Cloud and SQL skills.
The predicted salary is between 48000 - 72000 £ per year.
We're working with an Entertainment venue investing heavily in digital growth, customer experience, and marketing automation. This is a unique opportunity to lead CRM at both strategic and hands‐on levels. You'll be part of a purpose‐driven organisation, ready to elevate its customer engagement through best‐in‐class data and platforms.
The Head of CRM will own the entire customer lifecycle – from acquisition to retention to service – driving targeted, multi‐channel campaigns and leading a team of eight across CRM management and delivery.
The Head of CRM will:
- Lead a team of eight across CRM strategy and execution.
- Build and optimise multi‐channel journeys via Salesforce Marketing Cloud (Email, App, SMS, WhatsApp).
- Use SQL and data‐driven techniques for deep segmentation and campaign targeting.
- Collaborate with senior leaders and tech teams to align CRM with business goals.
- Enhance behavioural and lifecycle campaigns to maximise member retention and engagement.
You will need:
- 6‐7 years' experience in CRM within subscription or membership‐based businesses.
- Strong proficiency in Salesforce Marketing Cloud and SQL.
- Proven leadership experience in high‐volume campaign environments.
- Ability to manage CRM databases of 1m+ contacts with strategic clarity.
- Confident stakeholder engagement and cross‐functional collaboration skills.
Why you'll love it:
- Hybrid working – 3 days in office.
- Ask the recruiter for additional benefits.
Location: London, England, United Kingdom.
Employment type: Full‐time.
Head of CRM in London employer: 3Search
3Search is an excellent employer that fosters a dynamic work culture in Reading, where innovation and collaboration thrive. Employees benefit from a competitive salary and comprehensive benefits package, alongside ample opportunities for professional growth and development in the fast-paced world of e-commerce. Join us to make a meaningful impact while enjoying a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work in CRM or at similar venues. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful CRM campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common CRM-related questions. Think about how you've used Salesforce Marketing Cloud and SQL in past roles, and be ready to discuss your strategies for customer engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of CRM in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of CRM role. Highlight your experience with CRM strategies, especially in subscription or membership-based businesses, and don’t forget to mention your proficiency in Salesforce Marketing Cloud and SQL.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for customer engagement and how your leadership experience aligns with our goals at StudySmarter. Be sure to mention specific achievements that demonstrate your ability to drive multi-channel campaigns.
Showcase Your Data Skills:Since this role involves deep segmentation and campaign targeting, make sure to highlight any relevant data-driven techniques you've used in past roles. We want to see how you’ve leveraged data to enhance customer journeys and improve retention.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at 3Search
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest trends and tools in CRM, especially Salesforce Marketing Cloud. Brush up on your SQL skills too, as you'll likely be asked how you would use data to drive customer engagement.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in high-pressure environments. Think about specific campaigns you've managed and how you motivated your team to achieve results.
✨Understand the Customer Lifecycle
Be ready to discuss strategies for each stage of the customer lifecycle, from acquisition to retention. Have a few ideas on how you would enhance behavioural and lifecycle campaigns to maximise engagement.
✨Engage with Stakeholders
Demonstrate your ability to collaborate with senior leaders and tech teams. Prepare to talk about how you’ve aligned CRM initiatives with broader business goals in previous roles.
