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- Tasks: Lead CRM strategy and execution, optimising multi-channel customer journeys.
- Company: Dynamic entertainment venue focused on digital growth and customer experience.
- Benefits: Hybrid working, competitive salary, and additional perks available.
- Why this job: Make a real impact on customer engagement in a purpose-driven organisation.
- Qualifications: 6-7 years in CRM, strong Salesforce Marketing Cloud and SQL skills.
- Other info: Join a collaborative team and drive innovative campaigns for a large audience.
The predicted salary is between 48000 - 72000 ÂŁ per year.
We're working with an Entertainment venue investing heavily in digital growth, customer experience, and marketing automation. This is a unique opportunity to lead CRM at both strategic and handsâon levels. You'll be part of a purposeâdriven organisation, ready to elevate its customer engagement through bestâinâclass data and platforms.
The Head of CRM will own the entire customer lifecycle â from acquisition to retention to service â driving targeted, multiâchannel campaigns and leading a team of eight across CRM management and delivery.
The Head of CRM will:
- Lead a team of eight across CRM strategy and execution.
- Build and optimise multiâchannel journeys via Salesforce Marketing Cloud (Email, App, SMS, WhatsApp).
- Use SQL and dataâdriven techniques for deep segmentation and campaign targeting.
- Collaborate with senior leaders and tech teams to align CRM with business goals.
- Enhance behavioural and lifecycle campaigns to maximise member retention and engagement.
You will need:
- 6â7 years' experience in CRM within subscription or membershipâbased businesses.
- Strong proficiency in Salesforce Marketing Cloud and SQL.
- Proven leadership experience in highâvolume campaign environments.
- Ability to manage CRM databases of 1m+ contacts with strategic clarity.
- Confident stakeholder engagement and crossâfunctional collaboration skills.
Why you'll love it:
- Hybrid working â 3 days in office.
- Ask the recruiter for additional benefits.
Location: London, England, United Kingdom.
Employment type: Fullâtime.
Head of CRM in London employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Head of CRM in London
â¨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work in CRM or at similar venues. A friendly chat can lead to insider info about job openings and even referrals.
â¨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful CRM campaigns. This will give potential employers a taste of what you can bring to the table.
â¨Tip Number 3
Prepare for interviews by practising common CRM-related questions. Think about how you've used Salesforce Marketing Cloud and SQL in past roles, and be ready to discuss your strategies for customer engagement.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of CRM in London
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV speaks directly to the Head of CRM role. Highlight your experience with CRM strategies, especially in subscription or membership-based businesses, and donât forget to mention your proficiency in Salesforce Marketing Cloud and SQL.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for customer engagement and how your leadership experience aligns with our goals at StudySmarter. Be sure to mention specific achievements that demonstrate your ability to drive multi-channel campaigns.
Showcase Your Data Skills: Since this role involves deep segmentation and campaign targeting, make sure to highlight any relevant data-driven techniques you've used in past roles. We want to see how youâve leveraged data to enhance customer journeys and improve retention.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. Itâs the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at 3Search
â¨Know Your CRM Inside Out
Make sure youâre well-versed in the latest trends and tools in CRM, especially Salesforce Marketing Cloud. Brush up on your SQL skills too, as you'll likely be asked how you would use data to drive customer engagement.
â¨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in high-pressure environments. Think about specific campaigns you've managed and how you motivated your team to achieve results.
â¨Understand the Customer Lifecycle
Be ready to discuss strategies for each stage of the customer lifecycle, from acquisition to retention. Have a few ideas on how you would enhance behavioural and lifecycle campaigns to maximise engagement.
â¨Engage with Stakeholders
Demonstrate your ability to collaborate with senior leaders and tech teams. Prepare to talk about how youâve aligned CRM initiatives with broader business goals in previous roles.
