At a Glance
- Tasks: Lead app marketing strategies to drive user engagement and subscription growth.
- Company: Globally recognised consumer sports brand with a focus on innovation.
- Benefits: Remote-first work, competitive salary, and opportunities for career growth.
- Other info: Collaborative environment with a commitment to equality and diversity.
- Why this job: Join a pivotal phase in a fast-scaling app product and make a real impact.
- Qualifications: 5+ years in app marketing with strong skills in conversion and retention strategies.
The predicted salary is between 60000 - 75000 € per year.
Our client is a globally recognised consumer sports brand entering a major digital growth phase following significant investment and expansion. With a heritage built on innovation, performance, and passionate communities, the business is now transforming how consumers connect, compete, and engage through cutting‑edge connected technology. This is an opportunity to join at a pivotal stage where you will influence the growth of a fast‑scaling app product with a highly engaged international audience.
The App Marketing Manager will lead the full user lifecycle strategy for an innovative connected sports app, driving conversion, retention, engagement, and subscription growth. You’ll work closely with Product, Design, and Engineering teams to shape user journeys, optimise onboarding, and create data‑driven lifecycle campaigns that improve long‑term customer value.
Role Highlights
- Own the full app conversion funnel from onboarding through to paid subscription
- Build and optimise lifecycle campaigns across push, email, and in‑app messaging
- Develop loyalty and retention initiatives that increase engagement and reduce churn
- Run A/B and multivariate testing across messaging, incentives, and user journeys
- Use analytics and cohort data to identify growth opportunities and improve performance
You Will Need
- 5+ years’ experience in app marketing, CRM, or growth‑focused mobile roles
- Strong knowledge of subscription models, conversion optimisation, and retention strategy
- Experience using app analytics, segmentation tools, and experimentation frameworks
- Ability to work cross‑functionally with Product, Design, and Engineering teams
- Excellent communication skills with confidence presenting insights to senior stakeholders
Apply today to grow your career with a forward‑thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
App Marketing Manager in London employer: 3Search
Join a globally recognised consumer sports brand that champions innovation and performance, offering a dynamic work culture where creativity thrives. With a remote-first approach and the flexibility of working from the Reading office just one day a week, employees benefit from a supportive environment that prioritises personal growth and collaboration across teams. This is an exciting opportunity to shape the future of a cutting-edge app product while being part of a passionate community dedicated to transforming consumer engagement.
StudySmarter Expert Advice🤫
We think this is how you could land App Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your app marketing successes. This is your chance to demonstrate how you've driven conversion and engagement in previous roles.
✨Tip Number 3
Prepare for interviews by practising common questions related to app marketing and growth strategies. Be ready to discuss your experience with analytics and how you've used data to drive decisions.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace App Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the App Marketing Manager role. Highlight your app marketing experience and any relevant achievements that showcase your skills in conversion optimisation and retention strategies.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about app marketing and how your background aligns with our goals. Be sure to mention specific projects or campaigns you've led that demonstrate your expertise.
Showcase Your Analytical Skills:Since data-driven decisions are key in this role, include examples of how you've used analytics to drive growth in previous positions. Mention any tools or frameworks you’re familiar with that can help us understand your analytical prowess.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at 3Search
✨Know Your App Marketing Inside Out
Make sure you brush up on the latest trends and strategies in app marketing. Be ready to discuss your past experiences with conversion optimisation and retention strategies, as these will be key topics during the interview.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used analytics and cohort data in previous roles. Bring examples of how you've identified growth opportunities and improved performance through data-driven decisions.
✨Collaboration is Key
Since this role involves working closely with Product, Design, and Engineering teams, think of examples where you've successfully collaborated across departments. Highlight your communication skills and how they helped in achieving common goals.
✨Be Ready for A/B Testing Discussions
Familiarise yourself with A/B and multivariate testing concepts. Be prepared to discuss specific campaigns you've run, what you tested, and the outcomes. This shows your hands-on experience and understanding of optimising user journeys.
