At a Glance
- Tasks: Lead and scale demand generation campaigns across digital channels to drive revenue.
- Company: Join a growing B2B SaaS business with a focus on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborate closely with sales and marketing teams for optimal results.
- Why this job: Make a real impact on pipeline growth and revenue in a dynamic environment.
- Qualifications: 4-6 years in demand generation with strong B2B SaaS experience.
The predicted salary is between 50000 - 65000 € per year.
We’re working with a growing B2B SaaS business looking for a Demand Generation Marketing Manager to own and scale pipeline generation across digital channels. This role is focused on driving measurable revenue impact, leading multi‑channel campaigns across paid, email, content and search, and optimising performance across the full funnel. You’ll work closely with marketing, sales and product teams to ensure demand generation activity is aligned to commercial targets and consistently delivering results.
Responsibilities
- Plan and deliver integrated demand generation campaigns across email, paid media, content and search, with a clear focus on pipeline growth.
- Drive high‑quality MQL generation and optimise progression through to SQL, ensuring strong lead flow and effective handover to sales.
- Own Google Ads and LinkedIn performance, continuously optimising campaigns to improve ROI, efficiency and reach.
- Work with content teams to develop conversion‑focused assets including whitepapers, case studies and landing pages.
- Execute targeted account‑based marketing campaigns, using segmentation and personalisation to engage key accounts.
- Partner closely with sales on pipeline targets, lead scoring and follow‑up processes.
- Manage campaigns within HubSpot, ensuring clean tracking, reporting and full funnel visibility.
- Track performance across key metrics including CPL, conversion rates and ROI, using insights to continuously improve campaigns.
Qualifications
- 4–6 years’ experience in demand generation, growth or digital marketing.
- Strong experience in B2B SaaS environments.
- Hands‑on experience with paid media, email and marketing automation (HubSpot ideally).
- Experience driving pipeline, MQL and SQL performance.
- Understanding of the B2B buying journey and sales processes.
- Data‑driven mindset with strong analytical skills.
- Experience with ABM and segmentation strategies.
Nice to have
- SEO/SEM and CRO experience.
- Experience with lead scoring and lifecycle programmes.
- Industry experience in construction or similar sectors.
This role suits someone who enjoys owning pipeline, optimising performance and directly impacting revenue growth.
Demand Generation Manager in Liverpool employer: 3Search
Join a dynamic B2B SaaS company that prioritises innovation and growth, offering a collaborative work culture where your contributions directly influence revenue generation. With a strong focus on employee development, you will have access to continuous learning opportunities and the chance to work alongside talented professionals in a supportive environment. Located in a vibrant area, this role not only promises meaningful work but also the unique advantage of being part of a forward-thinking team dedicated to achieving commercial success.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager in Liverpool
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past demand generation campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Tailor your approach! When reaching out to companies, mention specific projects or campaigns they’ve run that you admire. This shows you’ve done your homework and are genuinely interested in their work.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talent like yours, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Demand Generation Manager in Liverpool
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Demand Generation Manager. Highlight your experience in B2B SaaS and any specific campaigns you've run that align with the job description. We want to see how you can drive pipeline growth!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about demand generation and how your skills can help us achieve our goals. Be sure to mention your hands-on experience with tools like HubSpot and Google Ads.
Showcase Your Results:When detailing your past experiences, focus on the results you've achieved. Use metrics to demonstrate how you've driven MQLs and SQLs, optimised campaigns, and improved ROI. Numbers speak louder than words, so let them do the talking!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at 3Search
✨Know Your Numbers
Make sure you’re familiar with key metrics related to demand generation, like MQLs, SQLs, and ROI. Be ready to discuss how you've driven these metrics in your previous roles, as this will show your data-driven mindset and analytical skills.
✨Showcase Your Campaign Success
Prepare specific examples of successful multi-channel campaigns you've managed. Highlight your role in optimising performance across paid media, email, and content, and be ready to explain the strategies you used to achieve pipeline growth.
✨Understand the B2B Buying Journey
Brush up on the B2B buying journey and sales processes. Being able to articulate how your demand generation efforts align with sales goals will demonstrate your understanding of the commercial landscape and how you can contribute to revenue growth.
✨Familiarise Yourself with HubSpot
If you have experience with HubSpot, great! If not, take some time to learn the basics. Understanding how to manage campaigns, track performance, and ensure clean reporting will be crucial for this role, and it shows your commitment to being effective from day one.
