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- Tasks: Lead performance marketing strategies across diverse digital and offline channels.
- Company: Join a leading fitness brand with over 250 gyms, dedicated to making fitness accessible.
- Benefits: Enjoy a hybrid work model with competitive salary and benefits package.
- Why this job: Be part of a dynamic team driving impactful campaigns in a fast-paced environment.
- Qualifications: Strong background in acquisition media and performance marketing required.
- Other info: Opportunity to manage a small team and collaborate with various departments.
The predicted salary is between 60000 - 80000 £ per year.
I am excited to be partnering with a leading fitness brand with over 250 gyms across the UK, they are passionate about making fitness accessible to everyone! Due to growth, the brand is hiring a Head of Performance Marketing/Lead to join their Digital Trading Leadership Team, reporting to the Digital Director.
As part of the leadership team, you will lead the paid media strategy across a wide mix of digital & offline channels — from PPC, paid social, YouTube, affiliates, to OOH, radio, VOD, CTV, & TV. You will have a team of 2 people for now as well as media agencies to manage (across affiliates, media, measurement, networks & martech), and together you will oversee end-to-end campaign planning, briefing, execution and optimisation.
You will work closely with teams across creative, brand, comms, pricing, eCommerce, social, & CRM to ensure campaigns are impactful, cohesive, & commercially effective — driving member acquisition & maximising media.
Ideal Candidate Experience:
- A strong background in acquisition media & performance marketing within fast-paced, commercial D2C ecommerce businesses, with a strong trading mindset & proven track record of hitting weekly/monthly targets.
- Deep understanding of subscription ecommerce trading levers & metrics including traffic, conversion, AOV, CPA, ROAS, ROI, LTV, churn, & product mix.
- Data-fluent & highly analytical, with expertise in attribution, measurement, media mix modelling, & incrementality testing.
- Hands-on channel expertise across paid search (Google/Bing), programmatic, paid social (Meta, TikTok, Snap), & affiliates, with experience launching new channels.
- Knowledge or experience in channels such as: OOH, radio, VOD, CTV, & TV.
- Experienced in partnering with creative teams to produce high-performing, channel-specific creative, implementing approaches to drive continual learning.
- Strategic & entrepreneurial thinker with a proactive mindset.
- Line management experience of digital specialists & a successful track record managing large agencies.
If this role is of interest, please apply using the link below!
Head of Performance Marketing employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing
✨Tip Number 1
Network with professionals in the fitness and performance marketing sectors. Attend industry events or webinars to connect with potential colleagues or mentors who can provide insights into the company culture and expectations.
✨Tip Number 2
Familiarise yourself with the latest trends in performance marketing, especially in the fitness industry. Being able to discuss recent case studies or successful campaigns during your interview will demonstrate your passion and knowledge.
✨Tip Number 3
Prepare to showcase your analytical skills by discussing specific metrics and results from previous campaigns you've managed. Highlighting your data-driven approach will resonate well with the hiring team.
✨Tip Number 4
Research the company's current marketing strategies and identify areas for improvement. Presenting your ideas on how to enhance their performance marketing efforts can set you apart as a proactive candidate.
We think you need these skills to ace Head of Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing and acquisition media. Focus on specific achievements, such as hitting targets or successful campaigns you've led, to demonstrate your suitability for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fitness and your understanding of the brand's mission. Mention your relevant experience in D2C ecommerce and how you can contribute to their growth through effective performance marketing strategies.
Highlight Analytical Skills: Emphasise your data-fluency and analytical skills in your application. Provide examples of how you've used metrics like CPA, ROAS, and LTV to drive campaign success and optimise performance.
Showcase Leadership Experience: If you have line management experience, make sure to highlight it. Discuss how you've successfully managed teams and collaborated with creative departments to produce impactful marketing campaigns.
How to prepare for a job interview at 3Search
✨Showcase Your Data-Driven Mindset
As a Head of Performance Marketing, you'll need to demonstrate your analytical skills. Be prepared to discuss specific metrics you've used in past campaigns, such as CPA, ROAS, and LTV. Highlight how you've leveraged data to optimise performance and drive results.
✨Demonstrate Channel Expertise
Make sure to highlight your hands-on experience with various channels like PPC, paid social, and affiliates. Prepare examples of successful campaigns you've led across these platforms, focusing on the strategies you implemented and the outcomes achieved.
✨Emphasise Team Leadership Skills
Since you'll be managing a small team and working with agencies, it's crucial to showcase your leadership experience. Share examples of how you've motivated your team, collaborated with creative departments, and managed external partners to achieve campaign goals.
✨Prepare for Strategic Discussions
Expect questions about your strategic thinking and entrepreneurial mindset. Be ready to discuss how you've approached market challenges, identified opportunities for growth, and developed innovative marketing strategies that align with business objectives.
