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For Companies At a Glance
- Tasks: Lead marketing strategies and campaigns to boost brand engagement and customer retention.
- Company: Join a leading brand in the childcare and education sector, making a real impact.
- Benefits: Enjoy flexible working, a competitive salary, and a generous car allowance.
- Why this job: Be part of a dynamic team driving innovation and growth in a meaningful industry.
- Qualifications: Experience in strategic marketing leadership and managing significant budgets is essential.
- Other info: Opportunity to shape the future of a nationally recognised brand.
The predicted salary is between 54000 - 126000 £ per year.
Are you a strategic, customer-first marketing leader who thrives across the full budget spectrum—from lean campaigns to multi-million-pound strategies? We are hiring a Head of Marketing to drive national and local enrolment, elevate brand reputation, and deliver exceptional customer experiences in the childcare and education space.
The Role
As Head of Marketing, you will work closely with operations and cross-functional teams to drive lead generation, brand engagement, and customer retention. From shaping audience-specific campaigns to leading new site launches, you will play a central role in scaling our presence and impact.
Key Responsibilities
- Lead the development and execution of marketing strategies.
- Own the messaging and creative direction for lead generation and brand campaigns.
- Drive national and location-specific marketing plans, including new openings.
- Oversee a high-performing team across digital, brand, and customer experience.
- Use data, insight, and analysis to shape and continuously improve performance.
- Manage a significant marketing budget with accountability for ROI.
- Represent the brand as a customer-focused, digitally savvy market leader.
You’ll Bring:
- Strategic marketing leadership experience in a service-based or commercial sector.
- Strong campaign and omnichannel experience—across digital, print, and CRM.
- Confidence managing budgets from £ to £MM.
- A track record of innovation, impact, and people-first leadership.
- Excellent stakeholder, influencing, and communication skills.
- Experience leading marketing for multi-site services or customer journeys.
Bonus Points For:
- Understanding of the UK childcare/education market.
- Membership in a professional marketing body.
- Relevant degree or equivalent experience.
Location & Benefits
- Flexible working model
- £90,000 base salary + £5,000 car allowance
- Opportunity to lead a nationally recognised brand through its next growth phase
Apply now or reach out confidentially to learn more.
Head of Marketing B2C (England) employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing B2C (England)
✨Tip Number 1
Network with professionals in the childcare and education sector. Attend industry events or webinars to connect with potential colleagues and gain insights into current trends, which can help you tailor your approach when applying for the Head of Marketing role.
✨Tip Number 2
Familiarise yourself with the latest marketing technologies and tools that are popular in the B2C space. Being knowledgeable about these can give you an edge during interviews, showcasing your readiness to lead innovative campaigns.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing strategies you've implemented in the past. Highlight your experience with budget management and ROI, as this is crucial for the role and will demonstrate your capability to handle significant marketing budgets.
✨Tip Number 4
Research StudySmarter's current marketing initiatives and brand positioning. Understanding our goals and challenges will allow you to present tailored ideas during the interview, showing that you're proactive and genuinely interested in contributing to our success.
We think you need these skills to ace Head of Marketing B2C (England)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your strategic marketing leadership experience, particularly in service-based or commercial sectors. Emphasise your campaign and omnichannel experience, showcasing specific examples that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the childcare and education space. Discuss how your previous experiences have prepared you to drive lead generation and brand engagement, and mention any relevant achievements that demonstrate your ability to manage significant marketing budgets.
Showcase Data-Driven Insights: Since the role requires using data and insights to improve performance, include examples in your application of how you've successfully used data analysis in past marketing strategies. This will show your analytical skills and ability to drive results.
Highlight Leadership Skills: As a Head of Marketing, you'll be overseeing a team. Make sure to highlight your people-first leadership style and any experience you have in managing high-performing teams. Use specific examples to illustrate your influencing and communication skills.
How to prepare for a job interview at 3Search
✨Showcase Your Strategic Thinking
As a Head of Marketing, you'll need to demonstrate your ability to develop and execute marketing strategies. Prepare examples of past campaigns where you successfully drove lead generation and brand engagement, highlighting your strategic approach.
✨Know the Market Inside Out
Familiarise yourself with the UK childcare and education market. Be ready to discuss current trends, challenges, and opportunities in this sector, as well as how your experience aligns with these insights.
✨Demonstrate Budget Management Skills
Since managing a significant marketing budget is crucial for this role, come prepared with examples of how you've effectively managed budgets in the past. Discuss your approach to ensuring ROI and how you measure success.
✨Highlight Your Leadership Experience
This position requires leading a high-performing team. Be ready to share your leadership style and experiences, focusing on how you've fostered innovation and collaboration within your teams to achieve marketing goals.
