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- Tasks: Lead influencer strategy and drive growth for top brands on TikTok Shop.
- Company: Fast-growing social commerce agency with a focus on creator-led growth.
- Benefits: Hybrid working, wellness allowance, competitive holidays, and clear career progression.
- Other info: Join a collaborative culture with regular team socials and industry events.
- Why this job: Shape the future of social commerce and work with innovative brands.
- Qualifications: 4+ years in influencer marketing and strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
A high-growth social commerce agency is expanding following continued client demand and team evolution, creating an opportunity for an experienced Head of Influencer to step in and lead a critical function. You’ll join a business deeply embedded in TikTok Shop and creator-led growth, working with ambitious brands across beauty, fashion, lifestyle and FMCG. With strong momentum and a results-driven culture, this is a chance to shape strategy, influence commercial outcomes, and build a high-performing team in one of the fastest-moving areas of digital commerce.
The Head of Influencer will define and scale influencer and affiliate strategy across TikTok Shop, driving measurable GMV growth while leading a team and advising clients on best-in-class creator-led performance.
Role Highlights- Own and evolve influencer and affiliate strategy across multiple client accounts
- Build scalable frameworks for sourcing, activating and retaining high-performing creators
- Lead end-to-end TikTok Shop campaigns aligned to commercial KPIs
- Collaborate with creative, trading and account teams to maximise campaign impact
- Track and optimise performance using data across GMV, conversion and ROI
- 4+ years’ experience in influencer, affiliate or social commerce marketing
- Strong understanding of TikTok Shop, creator partnerships and affiliate mechanics
- Proven success scaling campaigns with measurable commercial outcomes
- Confident leadership and stakeholder management skills across teams and clients
- Analytical mindset with the ability to turn data into actionable improvements
- Hybrid working with flexibility built around output
- Clear progression into senior leadership with real ownership
- Exposure to high-growth UK, US and EU brands
- Work at the forefront of TikTok Shop and social commerce innovation
- Collaborative, high-performance culture with strong accountability
- Regular team socials and industry events
- Wellness allowance supporting fitness and wellbeing
- Pension scheme and competitive holiday allowance
Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates.
Head of Influencer employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Influencer
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues or mentors on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your past campaigns and successes in influencer marketing. This is your chance to shine and demonstrate how you can drive results for brands, especially in the TikTok Shop space.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their brand values and recent campaigns. This will help you tailor your responses and show that you’re genuinely interested in contributing to their success.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to make an impact. Plus, applying directly shows your enthusiasm and commitment to joining our team.
We think you need these skills to ace Head of Influencer
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Influencer role. Highlight your experience in influencer marketing and any specific successes you've had with TikTok Shop or similar platforms. We want to see how you can bring your unique skills to our team!
Showcase Your Data Skills: Since this role involves tracking and optimising performance, don’t forget to mention your analytical mindset. Share examples of how you've used data to drive results in past campaigns. We love seeing numbers that back up your achievements!
Demonstrate Leadership Experience: As a Head of Influencer, you'll be leading a team, so it's crucial to showcase your leadership skills. Talk about your experience managing teams or projects, and how you've motivated others to achieve their goals. We’re all about collaboration and high performance!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of success. It’s the quickest way for us to receive your application and get to know you better. Don’t miss out on this exciting opportunity to join our dynamic team!
How to prepare for a job interview at 3Search
✨Know Your TikTok Shop Inside Out
Make sure you’re well-versed in TikTok Shop and its mechanics. Familiarise yourself with recent trends, successful campaigns, and how brands are leveraging creator partnerships. This knowledge will help you demonstrate your expertise and show that you can hit the ground running.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams or projects in the past. Highlight your ability to manage stakeholders and collaborate across departments. This role requires confident leadership, so be ready to discuss how you’ve motivated teams to achieve commercial outcomes.
✨Bring Data to the Table
Since the role involves tracking and optimising performance, come prepared with data-driven examples from your previous work. Discuss how you’ve used analytics to improve campaign performance and drive measurable growth. This will showcase your analytical mindset and ability to turn insights into action.
✨Craft a Scalable Strategy
Think about how you would approach building scalable frameworks for influencer and affiliate strategies. Be ready to share your ideas on sourcing, activating, and retaining high-performing creators. This will demonstrate your strategic thinking and readiness to shape the agency's direction.