Head of Marketing in Hampshire

Head of Marketing | £80,000–£100,000 + benefits Location: Basingstoke: 1–2 days per week in the office We're partnering with an ambitious, purpose-led, multisite consumer business to appoint a Head of Marketing who can help drive its next phase of growth. This is a fantastic opportunity for a commercially minded marketing leader to shape strategy, develop an existing team and build a more structured, data-driven marketing function across a national network of approximately 90 locations. The role will involve: Developing and implementing a multi-year marketing strategy aligned with ambitious growth plans. Driving customer acquisition and improving conversion across the end-to-end funnel. Establishing clear KPIs, measurement frameworks and reporting to demonstrate marketing ROI. Developing scalable local marketing strategies while balancing central consistency with individual location needs. Leading and developing the marketing team, agency relationships and internal capabilities. Working closely with senior leadership and operational teams to embed marketing as a driver of commercial performance. We're looking for someone who has: Senior marketing leadership experience within a multisite, consumer-facing business. A strong commercial mindset, with proven experience driving acquisition, conversion and measurable growth. Excellent analytical skills and experience using data to optimise investment and performance. The ability to influence operational stakeholders and bring teams along on the journey. Location: Basingstoke – 1–2 days per week in the office Salary: £80,000–£100,000, plus performance-related incentives, private medical insurance, pension and life assurance. If you're a strategic yet hands-on marketing leader who enjoys building, improving and scaling marketing functions, we'd love to hear from you. #J-18808-Ljbffr