Field Marketing Specialist

Our client is a growing technology business where marketing is closely connected to commercial performance. You’ll have the opportunity to take ownership of an event programme spanning hosted experiences, industry exhibitions, webinars, roundtables and strategic partner activity. This is a hands-on role for someone who enjoys turning well-executed events into measurable sales opportunities, combining event delivery, campaign activity and CRM marketing. You’ll work closely with senior marketing, sales and external partners, with genuine scope to influence how events contribute to pipeline and growth.

The Field Marketing Executive will own the journey from event concept and attendee acquisition through to post-event engagement, meeting generation and pipeline reporting.

Role Highlights

– Take ownership of end-to-end event planning, including venues, suppliers, budgets, logistics and on‑site delivery.

– Create targeted campaigns that increase registrations and maximise attendance across physical and virtual events.

– Partner with sales to turn event engagement into qualified meetings and commercially valuable opportunities.

– Build CRM campaigns, segmentation and nurture activity to keep prospects engaged beyond the event itself.

– Measure attendance, conversion and pipeline performance, using insight to improve future investment and activity.

You Will Need

– Proven experience delivering conferences, exhibitions, roadshows, roundtables, hospitality or comparable events.

– Experience generating registrations through targeted invitations, campaigns and partner marketing.

– Practical CRM experience, including segmentation, campaign execution and maintaining high-quality marketing data.

– Confidence working with sales teams to progress leads and secure meaningful meetings.

– Excellent organisation, communication and relationship-building skills, with a commercially focused approach to marketing.

Why You’ll Love It

– Significant ownership of a varied London-based event programme with national reach.

– Remote working between events, balanced with regular opportunities to engage clients and senior stakeholders in person.

– Exposure to major technology partner ecosystems and collaborative marketing activity.

– A role where your work can be directly connected to meetings, pipeline and commercial outcomes.

– Opportunity to shape event strategy and improve performance through data‑led decision‑making.

In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone can make the best use of their skills, free from discrimination or harassment, and where all decisions are based on merit.