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- Tasks: Lead and scale demand generation campaigns across digital channels to drive revenue growth.
- Company: Dynamic B2B SaaS business focused on innovation and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Join a team that values data-driven decisions and creative marketing strategies.
- Why this job: Make a real impact on pipeline growth and revenue in a fast-paced environment.
- Qualifications: 4-6 years in demand generation with strong B2B SaaS experience.
The predicted salary is between 50000 - 65000 £ per year.
We’re working with a growing B2B SaaS business looking for a Demand Generation Marketing Manager to own and scale pipeline generation across digital channels. This role is focused on driving measurable revenue impact, leading multi-channel campaigns across paid, email, content and search, and optimising performance across the full funnel. You’ll work closely with marketing, sales and product teams to ensure demand generation activity is aligned to commercial targets and consistently delivering results.
Overview
What you’ll own
- Plan and deliver integrated demand generation campaigns across email, paid media, content and search, with a clear focus on pipeline growth.
- Drive high-quality MQL generation and optimise progression through to SQL, ensuring strong lead flow and effective handover to sales.
- Paid media performance: Own Google Ads and LinkedIn performance, continuously optimising campaigns to improve ROI, efficiency and reach.
- Work with content teams to develop conversion-focused assets including whitepapers, case studies and landing pages.
- Execute targeted account-based marketing campaigns, using segmentation and personalisation to engage key accounts.
- Partner closely with sales on pipeline targets, lead scoring and follow-up processes.
- CRM & marketing automation: Manage campaigns within HubSpot, ensuring clean tracking, reporting and full funnel visibility.
- Track performance across key metrics including CPL, conversion rates and ROI, using insights to continuously improve campaigns.
What they’re looking for
- 4–6 years’ experience in demand generation, growth or digital marketing
- Strong experience in B2B SaaS environments
- Hands-on experience with paid media, email and marketing automation (HubSpot ideally)
- Experience driving pipeline, MQL and SQL performance
- Understanding of the B2B buying journey and sales processes
- Data-driven mindset with strong analytical skills
- Experience with ABM and segmentation strategies
- Nice to have
- SEO/SEM and CRO experience
- Experience with lead scoring and lifecycle programmes
- Industry experience in construction or similar sectors
This role suits someone who enjoys owning pipeline, optimising performance and directly impacting revenue growth.
Demand Generation Manager in England employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager in England
✨Tip Number 1
Network like a pro! Reach out to your connections in the B2B SaaS space and let them know you're on the hunt for a Demand Generation Manager role. You never know who might have the inside scoop on an opening or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past demand generation campaigns, especially those that drove MQLs and SQLs. Use data to back up your successes and make it easy for potential employers to see the impact you've made.
✨Tip Number 3
Get social! Engage with companies you're interested in on LinkedIn. Comment on their posts, share relevant content, and connect with their employees. This not only gets you noticed but also shows your genuine interest in their work.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Tailor your application to highlight your experience with multi-channel campaigns and pipeline growth, and don’t forget to mention your hands-on experience with tools like HubSpot.
We think you need these skills to ace Demand Generation Manager in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Demand Generation Manager. Highlight your experience in B2B SaaS and any specific campaigns you've run that align with the job description. We want to see how you can drive pipeline growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about demand generation and how your skills can help us achieve our goals. Be sure to mention your hands-on experience with tools like HubSpot and your understanding of the B2B buying journey.
Showcase Your Results: When detailing your past experiences, focus on the results you've achieved. Use metrics to demonstrate how you've driven MQLs and SQLs, optimised campaigns, or improved ROI. Numbers speak louder than words, so let them do the talking for you!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at 3Search
✨Know Your Metrics
Make sure you’re familiar with key performance indicators like MQL, SQL, CPL, and ROI. Be ready to discuss how you've driven these metrics in your previous roles, especially in a B2B SaaS context.
✨Showcase Your Campaigns
Prepare to talk about specific demand generation campaigns you've executed. Highlight your role in planning, executing, and optimising these campaigns across various channels like email, paid media, and content.
✨Understand the Sales Process
Brush up on the B2B buying journey and how it aligns with sales processes. Be prepared to explain how you’ve collaborated with sales teams to ensure effective lead handover and pipeline growth.
✨Be Data-Driven
Demonstrate your analytical skills by discussing how you use data to inform your marketing strategies. Share examples of how you've tracked performance and made adjustments based on insights to improve campaign outcomes.