At a Glance
- Tasks: Own the go-to-market strategy for innovative commerce media products.
- Company: Leading adtech platform transforming retail media solutions.
- Benefits: Competitive salary, flexible work options, and growth opportunities.
- Other info: Collaborative team culture with opportunities to mentor and lead.
- Why this job: Shape market narratives and drive impactful campaigns in a fast-paced environment.
- Qualifications: 5+ years in product marketing with a focus on retail media.
The predicted salary is between 72000 - 108000 € per year.
A leading adtech and commerce media platform is looking for a senior product marketer to own the GTM strategy, positioning, and storytelling for its commerce media solutions — powering how brands activate and measure campaigns across retail media networks like Amazon, Walmart, and Instacart. This is a strategic and highly cross-functional role working between Product, Sales, Enablement, and Corporate Marketing to define how the company wins in a fast-evolving category. You’ll lead a small team, shape market narrative, and drive adoption across a high-growth product line.
What you’ll do:
- Own end-to-end GTM strategy for commerce media products — from market analysis to launch and adoption.
- Develop positioning and messaging that differentiates against competitors in retail and omnichannel media.
- Partner with Product to align roadmaps with customer and market opportunities.
- Collaborate with Sales and Enablement on tools, training, and playbooks that improve win rates.
- Lead competitive intelligence and translate insights into actionable GTM priorities.
- Serve as an internal and external subject-matter expert for commerce media.
What we’re looking for:
- 5+ years in Product Marketing, ideally with enterprise SaaS or adtech experience.
- Deep understanding of commerce / retail media ecosystems (Amazon, Walmart, Instacart, Target, etc.).
- Proven ability to craft compelling product narratives and GTM strategies.
- Experience leading or mentoring other PMMs.
- Commercial mindset, comfortable partnering with exec stakeholders.
- Collaborative, low-ego operator who thrives in a high-growth, fast-moving environment.
Director, Product Marketing - Retail Media/Commerce in Basingstoke employer: 3Search
As a leading adtech and commerce media platform, we pride ourselves on fostering a dynamic work culture that encourages innovation and collaboration. Our employees benefit from comprehensive growth opportunities, including mentorship and cross-functional projects, all while working in a fast-paced environment that values creativity and strategic thinking. Join us to be part of a team that is shaping the future of retail media, with the chance to make a significant impact in a high-growth sector.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Product Marketing - Retail Media/Commerce in Basingstoke
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for those interviews by researching the company and its products inside out. We want you to be able to speak confidently about how you can contribute to their GTM strategy and product marketing efforts.
✨Tip Number 3
Showcase your expertise! Create a portfolio or case studies that highlight your past successes in product marketing. We love seeing how you’ve crafted compelling narratives and driven adoption in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. We’re excited to see how you can help shape the future of commerce media!
We think you need these skills to ace Director, Product Marketing - Retail Media/Commerce in Basingstoke
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Director, Product Marketing. Highlight your experience in GTM strategies and any work you've done with retail media platforms like Amazon or Walmart. We want to see how your background aligns with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us your story! Share your passion for product marketing and how you’ve successfully led teams in the past. Don’t forget to mention specific examples that showcase your ability to drive adoption and shape market narratives.
Showcase Your Collaborative Spirit:Since this role involves working across various teams, make sure to highlight your collaborative experiences. Tell us about times when you partnered with sales or product teams to achieve a common goal. We love seeing how you thrive in a cross-functional environment!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at 3Search
✨Know Your GTM Strategy Inside Out
Make sure you can articulate your understanding of go-to-market strategies, especially in the context of commerce media. Be prepared to discuss how you would approach market analysis, product positioning, and launch plans for retail media solutions.
✨Showcase Your Storytelling Skills
Since storytelling is key in product marketing, come ready with examples of how you've crafted compelling narratives in the past. Think about how you can differentiate products in a crowded market and be ready to share your insights on that.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams like Product, Sales, and Enablement. Prepare examples of how you've successfully collaborated across departments to drive product adoption and improve win rates.
✨Stay Updated on Retail Media Trends
Familiarise yourself with the latest trends in the retail media ecosystem, including platforms like Amazon and Walmart. Being able to discuss current challenges and opportunities in the space will show your passion and expertise.
