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- Tasks: Lead digital marketing strategy and optimise paid media performance across global markets.
- Company: Innovative hospitality group transforming guest experiences with smart technology.
- Benefits: Hybrid work, global exposure, discounts, and opportunities for growth.
- Other info: Collaborative culture focused on innovation and equal opportunity.
- Why this job: Shape marketing strategies and drive impactful growth in a dynamic environment.
- Qualifications: 5+ years in performance marketing with expertise in paid search and social.
The predicted salary is between 60000 - 75000 £ per year.
We're working with a leading hospitality group redefining the guest experience through smart technology and innovative design. With expansion across global cities, they’re investing in digital capability to drive targeted growth and enhance every stage of the customer journey. As they strengthen their commercial function, this new role offers the chance to shape strategy across a diverse international footprint — without hands‑on campaign execution.
The Digital Performance Lead will oversee all paid media performance across global markets, acting as the internal owner of paid investment outcomes. You’ll steer strategy, challenge assumptions, and champion performance insight — working closely with an external agency and cross‑functional teams to unlock profitable growth.
Responsibilities- Set the strategic agenda for paid media, partnering with the agency to align plans with brand and revenue goals.
- Own performance insights across all hotels and geographies, identifying what’s working and where to optimise.
- Guide test‑and‑learn campaigns across channels, formats, and audiences to refine digital impact.
- Interrogate media forecasts and performance reports to ensure commercial rigour and actionability.
- Collaborate with Brand, CRM, Distribution and Revenue teams to support full‑funnel conversion.
- 5+ years in performance marketing or digital media, with deep experience in paid search & social.
- Track record of improving ROAS, CPA and media contribution at scale across markets.
- Comfort working with complex data, performance dashboards, and agency relationships.
- Strong grasp of geo‑targeting, segmentation, and localisation strategies.
- Tools proficiency: GA4, Looker Studio, Excel/Sheets; SQL is a plus.
- Hybrid working (3 days onsite in central London HQ).
- Global remit across top‑tier city destinations.
- Ownership without platform execution.
- Genuine innovation: test betas, shape roadmaps, and influence spend strategy.
- Collaborative culture that values clarity, insight and commercial thinking.
- Exposure to brand, ecommerce, and revenue management functions.
- Opportunity to grow in a business with international expansion plans.
- Discounts and perks across hotel portfolio.
Apply today to take your career to the next level with a pioneering company committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. Due to a high number of applicants, we are only able to respond to successful candidates.
Digital Marketing Lead employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in digital marketing. This will help you stand out and demonstrate your expertise when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their digital strategy and come armed with ideas on how you can contribute to their growth. This shows you're genuinely interested and ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for top talent, and applying directly can give you an edge. Plus, it’s a great way to show your enthusiasm for joining our team!
We think you need these skills to ace Digital Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Marketing Lead role. Highlight your experience in performance marketing and any specific achievements that align with the job description. We want to see how you can drive growth and enhance customer journeys!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share your passion for digital marketing and how your skills can help us redefine the guest experience. Keep it engaging and relevant!
Showcase Your Data Skills: Since the role involves working with complex data and performance insights, make sure to highlight your proficiency with tools like GA4 and Excel. We love candidates who can turn data into actionable strategies, so don’t hold back on your achievements!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at 3Search
✨Know Your Numbers
As a Digital Performance Lead, you'll need to demonstrate your understanding of key performance metrics like ROAS and CPA. Brush up on your past achievements and be ready to discuss how you've improved these metrics in previous roles. Use specific examples to show your impact!
✨Familiarise Yourself with Tools
Make sure you're comfortable with the tools mentioned in the job description, like GA4 and Looker Studio. If you have experience with SQL, even better! Being able to talk confidently about how you've used these tools to drive insights will set you apart.
✨Understand the Brand's Vision
Research the hospitality group and their approach to redefining guest experiences. Be prepared to discuss how your strategic vision aligns with their goals. Showing that you understand their brand and can contribute to their growth will impress the interviewers.
✨Prepare for Collaboration Questions
Since this role involves working closely with various teams, think about your past experiences collaborating with cross-functional teams. Prepare examples that highlight your ability to communicate effectively and drive results through teamwork. This will showcase your fit for their collaborative culture.