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For Companies At a Glance
- Tasks: Lead customer engagement and retention strategies for innovative healthcare products.
- Company: Join a fast-growing HealthTech company transforming proactive healthcare across the UK.
- Benefits: Enjoy hybrid work, generous stock options, private medical insurance, and wellness perks.
- Why this job: Be part of a mission-driven team shaping the future of healthcare with a fun culture.
- Qualifications: 4+ years in lifecycle marketing; experience with CRM platforms and data analysis required.
- Other info: Work near London Bridge with a supportive team and opportunities for personal growth.
The predicted salary is between 40000 - 56000 £ per year.
Salary: £50,000 - £70,000
Location: London (Hybrid - 3 days a week in London Bridge)
About Our Client
Our client is a rapidly growing HealthTech business revolutionising proactive and preventative healthcare. With a mission to enhance the healthy years of lives across the UK and beyond, they leverage personalised treatments, diagnostics, and medical care to put people in control of their health. Backed by significant Series A funding, they are building a world-class team to shape the future of healthcare.
About the Role
The Lifecycle Marketing Manager will drive customer acquisition, engagement, retention, and reactivation across a suite of healthcare products. Collaborating with performance marketers, product managers, and CRM specialists, this role ensures a seamless and engaging customer journey. The Lifecycle Marketing Manager will implement data-led strategies to optimise conversion rates and maximise customer lifetime value.
Essential Skills:
- 4+ years of experience in lifecycle marketing, CRM, or retention marketing in a fast-growing consumer business.
- Proficiency in lifecycle marketing platforms such as Braze, Iterable, Klaviyo, or Salesforce Marketing Cloud.
- Strong experience in segmentation, automation, and personalisation within customer journeys.
- Data-driven mindset with experience in SQL, Looker, Amplitude, or Google Analytics.
- Expertise in A/B testing and optimising lifecycle strategies through experimentation.
Benefits:
- Generous stock option plan
- Private medical insurance
- £400 annual learning & development budget with Learnerbly
- Gym & wellness benefit with Wellhub
- Hybrid role based near London Bridge 3 days a week with breakfast and lunch once a week
- Cycle to work scheme
- Electric car scheme
- 25 days holidays and generous parental leave & flexible working policies
- Annual company retreat
- A fun and friendly working environment with sharp and motivated co-workers
- Join in the early stages of one of the most promising scale-ups in the health & wellness space
CRM Manager employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with the specific lifecycle marketing platforms mentioned in the job description, such as Braze or Klaviyo. Having hands-on experience or even completing relevant online courses can give you a significant edge during discussions.
✨Tip Number 2
Showcase your data-driven mindset by preparing examples of how you've used analytics tools like Google Analytics or SQL to inform your marketing strategies. Be ready to discuss specific metrics and outcomes from your previous roles.
✨Tip Number 3
Brush up on your A/B testing knowledge and be prepared to share successful experiments you've conducted. Highlighting your ability to optimise customer journeys through experimentation will resonate well with the hiring team.
✨Tip Number 4
Network with professionals in the HealthTech space or join relevant online communities. Engaging with others in the industry can provide insights into current trends and may even lead to referrals for the position.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in lifecycle marketing, CRM, and retention marketing. Use specific examples that demonstrate your proficiency with platforms like Braze or Salesforce Marketing Cloud.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for health technology and how your skills align with the company's mission. Mention your data-driven mindset and experience with A/B testing to illustrate your fit for the role.
Highlight Relevant Skills: In your application, emphasise your expertise in segmentation, automation, and personalisation. Provide concrete examples of how you've optimised customer journeys in previous roles.
Showcase Your Data Experience: Include details about your experience with data analysis tools like SQL or Google Analytics. Highlight any successful strategies you've implemented based on data insights to demonstrate your analytical capabilities.
How to prepare for a job interview at 3Search
✨Showcase Your Data-Driven Mindset
As a Lifecycle Marketing Manager, you'll need to demonstrate your ability to use data effectively. Be prepared to discuss specific examples of how you've used data analytics tools like SQL or Google Analytics to drive marketing strategies and improve customer engagement.
✨Highlight Your Experience with CRM Platforms
Make sure to mention your proficiency in lifecycle marketing platforms such as Braze, Iterable, or Klaviyo. Discuss any successful campaigns you've managed using these tools, focusing on how you implemented segmentation and automation to enhance customer journeys.
✨Prepare for A/B Testing Discussions
Since A/B testing is crucial for optimising lifecycle strategies, be ready to explain your approach to experimentation. Share examples of tests you've conducted, the hypotheses you formed, and the outcomes that resulted from your efforts.
✨Demonstrate Collaboration Skills
This role involves working closely with performance marketers and product managers. Prepare to discuss how you've successfully collaborated with cross-functional teams in the past, highlighting your communication skills and ability to align marketing strategies with broader business goals.
