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- Tasks: Lead CRM strategy, manage email campaigns, and analyse performance to enhance client engagement.
- Company: Join a dynamic consultancy transforming customer engagement for major global brands.
- Benefits: Enjoy a competitive salary, remote work, generous leave, and a supportive work environment.
- Why this job: Shape customer experiences in a purpose-driven company during an exciting digital transformation.
- Qualifications: 5+ years in CRM roles, Salesforce expertise, strong analytical skills, and a growth mindset required.
- Other info: This role is UK-based and offers a chance to work in a fast-paced, entrepreneurial setting.
The predicted salary is between 55000 - 65000 £ per year.
We are working with a rapidly evolving business consultancy currently undergoing a digital transformation to strengthen its customer engagement and growth strategy. The organisation is at the forefront of building equitable, inclusive workplaces for major brands globally and is now investing in CRM and Martech expertise to drive deeper client connections and expand its impact.
The CRM & Salesforce Lead (B2B) will spearhead the company’s CRM and marketing technology strategy, building intelligent client journeys and leveraging data insights to drive engagement, acquisition, and client lifetime value. This is an exciting opportunity to shape the customer experience end-to-end in a growth-driven, purpose-led environment.
The CRM & Salesforce Lead will:
- Lead the strategy for client segmentation, buyer journeys, and CRM-driven nurture plans.
- Manage email marketing campaigns through Salesforce/Pardot, optimising content and automation.
- Partner with Sales and Content teams to deliver personalised, high-impact communications.
- Analyse campaign performance, applying insights to optimise future CRM strategies.
- Act as the in-house expert on Martech tools, recommending new technologies to enhance client experience.
The role requires:
- At least 5 years' experience in CRM and Martech roles, ideally within SME or Start-Up environments.
- Deep technical expertise with Salesforce Experience Manager and/or Pardot.
- A proven track record developing first-party data strategies, lifecycle marketing, and targeted communication plans.
- Strong analytical skills with a test-and-learn mindset, focused on KPIs such as engagement, cohort analysis, and CLTV growth.
- Ability to thrive in a fast-paced, entrepreneurial setting, comfortable with evolving priorities and innovation.
Benefits include:
- Salary between £55,000 - £65,000
- Discretionary annual bonus eligibility
- 25 days annual leave (FTE) plus 6 wellbeing days
- Pension scheme
- Remote working
- Access to an Employee Assistance Programme
- Opportunity to work within a fast-growing, PE-backed organisation during an exciting transformation journey
We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. No person is subjected to any less favourable treatment on any discriminatory grounds on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy and maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
Apply now to take your career to the next level with a pioneering company.
CRM Lead employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Lead
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and marketing technology. Being well-versed in tools like Salesforce and Pardot will not only boost your confidence but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the CRM and Martech space. Attend relevant webinars or local meetups to connect with industry experts, which can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented CRM strategies in previous roles. Highlighting your experience with client segmentation and data-driven decision-making will set you apart from other candidates.
✨Tip Number 4
Showcase your analytical skills by being ready to talk about how you've used data to optimise campaigns in the past. Discussing key performance indicators (KPIs) you've focused on will illustrate your results-oriented approach.
We think you need these skills to ace CRM Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and Martech roles. Emphasise your technical expertise with Salesforce and any successful campaigns you've managed, particularly in B2B environments.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer engagement and digital transformation. Mention specific examples of how you've driven client connections and improved strategies in previous roles.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data insights to optimise marketing strategies. Highlight any KPIs you've successfully improved, such as engagement rates or client lifetime value.
Demonstrate Cultural Fit: Research the company's commitment to equity and inclusion. In your application, reflect on how your values align with theirs and how you can contribute to creating an inclusive workplace.
How to prepare for a job interview at 3Search
✨Showcase Your CRM Expertise
Make sure to highlight your experience with CRM systems, particularly Salesforce and Pardot. Be prepared to discuss specific projects where you've successfully implemented CRM strategies and how they impacted client engagement.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come ready to discuss how you've used data insights to optimise marketing campaigns. Bring examples of KPIs you've tracked and how your analysis led to improved outcomes.
✨Emphasise Collaboration
This position involves partnering with Sales and Content teams, so be sure to share examples of how you've worked collaboratively in the past. Highlight any successful campaigns that resulted from teamwork and communication.
✨Adaptability is Key
Given the fast-paced nature of the role, be prepared to discuss how you've thrived in dynamic environments. Share experiences where you've adapted to changing priorities or embraced innovation to achieve goals.
