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- Tasks: Lead CRM strategy, manage email campaigns, and analyse performance to enhance client engagement.
- Company: Join a dynamic consultancy driving digital transformation and promoting inclusive workplaces globally.
- Benefits: Enjoy remote work, flexible hours, 25 days leave, and a competitive salary of £55,000 - £65,000.
- Why this job: Shape customer experiences in a purpose-driven environment while working with innovative technologies.
- Qualifications: 5+ years in CRM roles, Salesforce expertise, and strong analytical skills required.
- Other info: Be part of a fast-growing organisation during an exciting transformation journey.
The predicted salary is between 55000 - 65000 £ per year.
We are working with a rapidly evolving business consultancy currently undergoing a digital transformation to strengthen its customer engagement and growth strategy. The organisation is at the forefront of building equitable, inclusive workplaces for major brands globally and is now investing in CRM and Martech expertise to drive deeper client connections and expand its impact.
The CRM & Salesforce Lead will spearhead the company’s CRM and marketing technology strategy, building intelligent client journeys and leveraging data insights to drive engagement, acquisition, and client lifetime value. This is an exciting opportunity to shape the customer experience end-to-end in a growth-driven, purpose-led environment.
The CRM & Salesforce Lead will:
- Lead the strategy for client segmentation, buyer journeys, and CRM-driven nurture plans.
- Manage email marketing campaigns through Salesforce/Pardot, optimising content and automation.
- Partner with Sales and Content teams to deliver personalised, high-impact communications.
- Analyse campaign performance, applying insights to optimise future CRM strategies.
- Act as the in-house expert on Martech tools, recommending new technologies to enhance client experience.
The role requires:
- At least 5 years' experience in CRM and Martech roles, ideally within professional services or consultancy environments.
- Deep technical expertise with Salesforce and Pardot (Salesforce Marketing Cloud Certification desirable).
- A proven track record developing first-party data strategies, lifecycle marketing, and targeted communication plans.
- Strong analytical skills with a test-and-learn mindset, focused on KPIs such as engagement, cohort analysis, and CLTV growth.
- Ability to thrive in a fast-paced, entrepreneurial setting, comfortable with evolving priorities and innovation.
Benefits include:
- Salary between £55,000 - £65,000
- Discretionary annual bonus eligibility
- 25 days annual leave (FTE) plus 6 wellbeing days
- Pension scheme
- Remote and flexible working options
- Access to an Employee Assistance Programme
- Opportunity to work within a fast-growing, PE-backed organisation during an exciting transformation journey
We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Apply now to take your career to the next level with a pioneering company.
CRM Lead employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Lead
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and Martech, especially focusing on Salesforce and Pardot. This knowledge will not only help you during interviews but also demonstrate your commitment to staying updated in a rapidly evolving field.
✨Tip Number 2
Network with professionals in the CRM and marketing technology space. Join relevant online forums or LinkedIn groups where you can engage in discussions, share insights, and learn from others' experiences. This could lead to valuable connections that may refer you to opportunities.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented CRM strategies in previous roles. Highlight your analytical skills by showcasing how you've used data to drive engagement and improve client journeys.
✨Tip Number 4
Research the company’s current CRM practices and identify areas for improvement. During your interview, share your insights and suggestions on how you could enhance their client engagement strategy, showing that you're proactive and invested in their success.
We think you need these skills to ace CRM Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM and Martech roles, especially your expertise with Salesforce and Pardot. Use specific examples that demonstrate your ability to develop data strategies and manage email marketing campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer engagement and digital transformation. Mention how your skills align with the company's goals and how you can contribute to shaping their CRM strategy.
Showcase Analytical Skills: Provide examples of how you've used data insights to optimise CRM strategies in previous roles. Highlight any KPIs you've successfully improved, such as engagement rates or client lifetime value.
Highlight Adaptability: Emphasise your ability to thrive in fast-paced environments. Share experiences where you've successfully navigated changing priorities or implemented innovative solutions in your previous positions.
How to prepare for a job interview at 3Search
✨Showcase Your CRM Expertise
Make sure to highlight your experience with CRM systems, particularly Salesforce and Pardot. Be prepared to discuss specific projects where you've successfully implemented strategies that improved client engagement and retention.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come ready to discuss how you've used data insights to optimise marketing campaigns. Share examples of KPIs you've tracked and how your analysis led to actionable improvements.
✨Emphasise Collaboration
This position involves partnering with Sales and Content teams, so be sure to illustrate your ability to work collaboratively. Prepare examples of how you've successfully collaborated on projects to deliver personalised communications.
✨Adaptability is Key
Given the fast-paced nature of the role, convey your comfort with evolving priorities. Share experiences where you've thrived in dynamic environments and how you managed to stay focused on achieving goals despite changes.
