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- Tasks: Lead digital performance strategy and optimise paid media across global markets.
- Company: A leading hospitality group redefining guest experiences with innovative technology.
- Benefits: Hybrid working, global exposure, discounts, and opportunities for career growth.
- Why this job: Shape digital strategy and drive impactful growth in a collaborative environment.
- Qualifications: 5+ years in performance marketing with expertise in paid search and social.
- Other info: Join a pioneering company committed to equality and innovation.
The predicted salary is between 75000 - 80000 £ per year.
We're working with a leading hospitality group redefining the guest experience through smart technology and innovative design. With expansion across global cities, they’re investing in digital capability to drive targeted growth and enhance every stage of the customer journey. As they strengthen their commercial function, this new role offers the chance to shape strategy across a diverse international footprint — without hands-on campaign execution.
The Digital Performance Lead will oversee all paid media performance across global markets, acting as the internal owner of paid investment outcomes. You’ll steer strategy, challenge assumptions, and champion performance insight — working closely with an external agency and cross-functional teams to unlock profitable growth.
The Digital Performance Lead will:
- Set the strategic agenda for paid media, partnering with the agency to align plans with brand and revenue goals
- Own performance insights across all hotels and geographies, identifying what’s working and where to optimise
- Guide test-and-learn campaigns across channels, formats, and audiences to refine digital impact
- Interrogate media forecasts and performance reports to ensure commercial rigour and actionability
- Collaborate with Brand, CRM, Distribution and Revenue teams to support full-funnel conversion
You Will Need:
- 5+ years in performance marketing or digital media, with deep experience in paid search & social
- Track record of improving ROAS, CPA and media contribution at scale across markets
- Comfort working with complex data, performance dashboards, and agency relationships
- Strong grasp of geo-targeting, segmentation, and localisation strategies
- Tools proficiency: GA4, Looker Studio, Excel/Sheets; SQL is a plus
Why You’ll Love It:
- Hybrid working (3 days onsite in central London HQ)
- Global remit across top-tier city destinations
- Ownership without platform execution
- Genuine innovation: test betas, shape roadmaps, and influence spend strategy
- Collaborative culture that values clarity, insight and commercial thinking
- Exposure to brand, ecommerce, and revenue management functions
- Opportunity to grow in a business with international expansion plans
- Discounts and perks across hotel portfolio
Apply today to take your career to the next level with a pioneering company committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates.
Digital Marketing Lead in City of London employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their digital marketing strategies and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets them.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, focus on specific achievements in performance marketing that demonstrate your ability to drive results. Numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Marketing Lead in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Performance Lead role. Highlight your experience in performance marketing and any specific achievements that align with the job description. We want to see how you can drive results!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your skills can help shape our strategy. Keep it engaging and relevant to the hospitality industry.
Showcase Your Data Skills: Since this role involves working with complex data, make sure to mention your proficiency with tools like GA4 and Excel. Share examples of how you've used data to improve ROAS or CPA in past roles – we love numbers!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at 3Search
✨Know Your Numbers
As a Digital Performance Lead, you'll need to demonstrate your understanding of key performance metrics. Brush up on your knowledge of ROAS, CPA, and how to interpret performance dashboards. Be ready to discuss specific examples where you've improved these metrics in previous roles.
✨Showcase Your Strategic Thinking
This role is all about setting the strategic agenda for paid media. Prepare to talk about how you've developed and executed successful strategies in the past. Think about times when you challenged assumptions or optimised campaigns based on insights—these stories will resonate well.
✨Familiarise Yourself with Tools
You'll be expected to work with tools like GA4, Looker Studio, and Excel/Sheets. Make sure you're comfortable discussing how you've used these tools to drive performance insights. If you have experience with SQL, don’t forget to mention it as it could give you an edge.
✨Collaboration is Key
This position involves working closely with various teams, so be prepared to discuss your collaborative experiences. Share examples of how you've partnered with cross-functional teams to achieve common goals, especially in a digital marketing context. Highlight your ability to communicate effectively and drive results together.
