Digital Marketing Lead in Cardiff

Digital Marketing Lead in Cardiff

Cardiff Full-Time 50000 - 70000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead digital marketing strategy and optimise paid media performance across global markets.
  • Company: A leading hospitality group redefining guest experiences with innovative technology.
  • Benefits: Hybrid working, global exposure, discounts, and opportunities for career growth.
  • Other info: Join a company committed to equality and international expansion.
  • Why this job: Shape impactful strategies and drive growth in a collaborative, innovative environment.
  • Qualifications: 5+ years in performance marketing with expertise in paid search and social media.

The predicted salary is between 50000 - 70000 £ per year.

Performance & Growth Marketing Recruitment - Connecting Top Talent with Top Brands Digital Performance Lead Hotels - Hospitality London | Hybrid (3 days office) We're working with a leading hospitality group redefining the guest experience through smart technology and innovative design.

With expansion across global cities, they’re investing in digital capability to drive targeted growth and enhance every stage of the customer journey.

As they strengthen their commercial function, this new role offers the chance to shape strategy across a diverse international footprint — without hands‑on campaign execution.

The

Digital Performance Lead will oversee all paid media performance across global markets, acting as the internal owner of paid investment outcomes.

You’ll steer strategy, challenge assumptions, and champion performance insight — working closely with an external agency and cross‑functional teams to unlock profitable growth.

Responsibilities Set the strategic agenda for paid media, partnering with the agency to align plans with brand and revenue goals.

Own performance insights across all hotels and geographies, identifying what’s working and where to optimise.

Guide test‑and‑learn campaigns across channels, formats, and audiences to refine digital impact.

Interrogate media forecasts and performance reports to ensure commercial rigour and actionability.

Collaborate with Brand, CRM, Distribution and Revenue teams to support full‑funnel conversion.

Qualifications 5+ years in performance marketing or digital media, with deep experience in paid search & social.

Track record of improving ROAS, CPA and media contribution at scale across markets.

Comfort working with complex data, performance dashboards, and agency relationships.

Strong grasp of geo‑targeting, segmentation, and localisation strategies.

Tools proficiency: GA4, Looker Studio, Excel/Sheets; SQL is a plus.

Benefits & Why You’ll Love It Hybrid working (3 days onsite in central London HQ).

Global remit across top‑tier city destinations.

Ownership without platform execution.

Genuine innovation: test betas, shape roadmaps, and influence spend strategy.

Collaborative culture that values clarity, insight and commercial thinking.

Exposure to brand, ecommerce, and revenue management functions.

Opportunity to grow in a business with international expansion plans.

Discounts and perks across hotel portfolio.

Apply today to take your career to the next level with a pioneering company committed to equal opportunity.

We are committed to promoting equality of opportunity for all employees and job applicants.

In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

Due to a high number of applicants, we are only able to respond to successful candidates. #J-18808-Ljbffr

Digital Marketing Lead in Cardiff employer: 3Search

3Search is an excellent employer that fosters a dynamic work culture in Reading, where innovation and collaboration thrive. Employees benefit from a competitive salary and comprehensive benefits package, alongside ample opportunities for professional growth and development in the fast-paced world of e-commerce. Join us to make a meaningful impact while enjoying a supportive environment that values your contributions.

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Contact Details:

3Search Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Digital Marketing Lead in Cardiff

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 3Search and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 3Search are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 3Search on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at 3Search. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Digital Marketing Lead in Cardiff

Performance Marketing
Digital Media
Paid Search
Paid Social
Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Data Analysis

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 3Search. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of 3Search:Show us that you’ve done your homework! In your application, briefly mention what you admire about 3Search’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at 3Search

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 3Search will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At 3Search, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.