At a Glance
- Tasks: Lead a major brand transformation and establish the business as a category leader.
- Company: Global B2B technology business focused on innovation.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape brand perception.
- Other info: Ideal for those who thrive in dynamic environments and enjoy executive-level challenges.
- Why this job: Make a real impact by evolving a legacy brand into a modern leader.
- Qualifications: 10+ years in B2B marketing with strong brand or content leadership experience.
The predicted salary is between 80000 - 100000 € per year.
We’re working with a global B2B technology business looking for a Brand Director to lead a major brand transformation and establish the business as a category leader. This is a senior leadership role focused on repositioning the brand, building thought leadership and creating a scalable content engine across enterprise audiences. You’ll work closely with the CMO and executive team, shaping how the business is understood in the market and building a modern, high-impact brand function.
What you’ll own:
- Brand transformation & positioning: Lead a full brand repositioning, evolving the company from a legacy positioning into a modern category leader.
- Executive thought leadership: Build and scale executive visibility, positioning leadership as key voices within the industry. Develop structured content programmes that engage audiences across the full buyer journey.
- Earned media & PR: Drive presence across industry publications, events, podcasts and media opportunities.
- Brand narrative & messaging: Create a unified narrative and messaging framework across all channels and touchpoints.
- Team leadership: Build and manage a high-performing content and brand team across multiple disciplines.
- Demand alignment: Balance long-term demand creation with short-term demand capture strategies.
What they’re looking for:
- 10+ years in B2B marketing, with strong brand or content leadership experience.
- Proven experience delivering brand transformation or repositioning.
- Experience in enterprise technology or complex B2B environments.
- Strong experience building thought leadership and executive profiling programmes.
- Experience managing and scaling teams.
- Ability to create content that drives commercial outcomes.
Nice to have:
- Experience within financial services or regulated industries.
This role suits someone who enjoys shaping brand perception at scale, building thought leadership engines and operating at executive level within enterprise tech businesses.
Brand and Content Director employer: 3Search
Join a dynamic global B2B technology business that prioritises innovation and leadership in brand transformation. As a Brand and Content Director, you will thrive in a collaborative work culture that values creativity and strategic thinking, with ample opportunities for professional growth and development. Located in a vibrant tech hub, the company offers unique advantages such as access to industry events and a network of thought leaders, making it an excellent employer for those seeking meaningful and impactful work.
StudySmarter Expert Advice🤫
We think this is how you could land Brand and Content Director
✨Tip Number 1
Network like a pro! Reach out to industry contacts and attend relevant events. We can’t stress enough how important it is to make connections that could lead to opportunities.
✨Tip Number 2
Showcase your expertise! Create content that highlights your thought leadership in brand transformation. Share it on platforms like LinkedIn to get noticed by the right people.
✨Tip Number 3
Prepare for interviews by understanding the company’s current brand positioning. We recommend doing your homework on their recent initiatives and thinking about how you can contribute to their transformation.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right folks. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Brand and Content Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Brand and Content Director. Highlight your experience in brand transformation and content leadership, especially in B2B environments. We want to see how your background aligns with the job description!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your past successes in brand repositioning and thought leadership. We love a good story that showcases your skills!
Showcase Your Thought Leadership:Since this role involves building executive visibility, don’t forget to mention any relevant publications, speaking engagements, or industry events you've participated in. We’re looking for someone who can position themselves as a key voice in the industry!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at 3Search
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's current brand positioning and any recent changes. Understand their mission, vision, and values, and be ready to discuss how you can lead a brand transformation that aligns with these elements.
✨Showcase Your Thought Leadership Experience
Prepare specific examples of how you've built thought leadership in previous roles. Be ready to discuss your strategies for positioning executives as industry voices and how you’ve engaged audiences throughout the buyer journey.
✨Demonstrate Your Content Strategy Skills
Think about how you can create scalable content programmes that drive commercial outcomes. Bring examples of successful content initiatives you've led, and be prepared to discuss how you would approach developing a unified narrative for the company.
✨Highlight Team Leadership Abilities
This role requires strong team management skills. Be ready to talk about your experience in building and leading high-performing teams, including how you foster collaboration across multiple disciplines to achieve brand goals.
