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For Companies At a Glance
- Tasks: Lead customer acquisition and engagement for innovative healthcare products.
- Company: Join a fast-growing HealthTech company transforming proactive healthcare across the UK.
- Benefits: Enjoy hybrid work, stock options, private medical insurance, and a generous learning budget.
- Why this job: Be part of a mission-driven team shaping the future of healthcare with a fun culture.
- Qualifications: 4+ years in lifecycle marketing; experience with CRM platforms and data analysis required.
- Other info: Work near London Bridge with flexible policies and an annual company retreat.
The predicted salary is between 42500 - 59500 £ per year.
Salary: £50,000 - £70,000
Location: London (Hybrid - 3 days a week in London Bridge)
About Our Client
Our client is a rapidly growing HealthTech business revolutionising proactive and preventative healthcare. With a mission to enhance the healthy years of lives across the UK and beyond, they leverage personalised treatments, diagnostics, and medical care to put people in control of their health. Backed by significant Series A funding, they are building a world-class team to shape the future of healthcare.
About the Role
The Acquisition & Lifecycle Marketing Manager will drive customer acquisition, engagement, retention, and reactivation across a suite of healthcare products. Collaborating with performance marketers, product managers, and CRM specialists, this role ensures a seamless and engaging customer journey. The Lifecycle Marketing Manager will implement data-led strategies to optimise conversion rates and maximise customer lifetime value.
Essential Skills:
- 4+ years of experience in lifecycle marketing, CRM, or retention marketing in a fast-growing consumer business.
- Proficiency in lifecycle marketing platforms such as Braze, Iterable, Klaviyo, or Salesforce Marketing Cloud.
- Strong experience in segmentation, automation, and personalisation within customer journeys.
- Data-driven mindset with experience in SQL, Looker, Amplitude, or Google Analytics.
- Expertise in A/B testing and optimising lifecycle strategies through experimentation.
Benefits:
- Generous stock option plan
- Private medical insurance
- £400 annual learning & development budget with Learnerbly
- Gym & wellness benefit with Wellhub
- Hybrid role based near London Bridge 3 days a week with breakfast and lunch once a week
- Cycle to work scheme
- Electric car scheme
- 25 days holidays and generous parental leave & flexible working policies
- Annual company retreat
- A fun and friendly working environment with sharp and motivated co-workers
- Join in the early stages of one of the most promising scale-ups in the health & wellness space
Acquisition & Lifecycle Manager employer: 3Search
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Acquisition & Lifecycle Manager
✨Tip Number 1
Familiarise yourself with the latest trends in lifecycle marketing and customer engagement. Understanding the current landscape will help you speak confidently about strategies and tools during your interviews.
✨Tip Number 2
Network with professionals in the HealthTech industry, especially those who have experience in acquisition and lifecycle marketing. Attend relevant events or webinars to make connections that could lead to referrals.
✨Tip Number 3
Showcase your data-driven mindset by preparing examples of how you've used analytics tools like SQL or Google Analytics to drive marketing decisions. Be ready to discuss specific outcomes from your past campaigns.
✨Tip Number 4
Research the company’s products and their approach to healthcare. Tailor your discussions to demonstrate how your skills can enhance their customer journey and align with their mission of proactive healthcare.
We think you need these skills to ace Acquisition & Lifecycle Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in lifecycle marketing, CRM, and retention marketing. Use specific examples that demonstrate your proficiency with platforms like Braze or Salesforce Marketing Cloud.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for HealthTech and how your skills align with the company's mission. Mention your data-driven mindset and experience with A/B testing to show you understand the role's requirements.
Highlight Relevant Skills: In your application, emphasise your experience with segmentation, automation, and personalisation. Provide concrete examples of how you've optimised customer journeys in previous roles.
Showcase Your Data Skills: Include any experience you have with SQL, Looker, Amplitude, or Google Analytics. Highlight how you've used data to drive decisions and improve conversion rates in past projects.
How to prepare for a job interview at 3Search
✨Showcase Your Data-Driven Mindset
Since the role requires a data-driven approach, be prepared to discuss specific examples of how you've used data to inform your marketing strategies. Highlight your experience with tools like SQL or Google Analytics and how they helped optimise customer journeys.
✨Demonstrate Your Experience with Lifecycle Marketing Platforms
Familiarise yourself with the lifecycle marketing platforms mentioned in the job description, such as Braze or Klaviyo. Be ready to explain how you've utilised these tools in previous roles to enhance customer engagement and retention.
✨Prepare for A/B Testing Discussions
A/B testing is crucial for optimising lifecycle strategies. Come prepared with examples of tests you've conducted, the hypotheses you formed, and the outcomes. This will show your analytical skills and ability to experiment effectively.
✨Understand the Company's Mission
Research the company's mission to revolutionise healthcare. Be ready to discuss how your values align with theirs and how you can contribute to their goal of enhancing healthy years of life. This shows genuine interest and cultural fit.
