Director, Area Brand & Portfolio Leadership – Consumer Business Group – EMEA (m/f/*)
Director, Area Brand & Portfolio Leadership – Consumer Business Group – EMEA (m/f/*)

Director, Area Brand & Portfolio Leadership – Consumer Business Group – EMEA (m/f/*)

Full-Time 43200 - 72000 £ / year (est.) No home office possible
3M

At a Glance

  • Tasks: Lead brand strategy for iconic products and drive innovative marketing initiatives.
  • Company: Join 3M, a global leader in innovation and creativity.
  • Benefits: Flexible location, competitive salary, and opportunities for professional growth.
  • Why this job: Make a real impact by shaping brand strategies across EMEA.
  • Qualifications: Experience in marketing management and strong leadership skills required.
  • Other info: Dynamic role with travel opportunities and a collaborative team environment.

The predicted salary is between 43200 - 72000 £ per year.

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

The Impact You’ll Make in this Role

As a Director, Area Brand & Portfolio Europe, Middle East and Africa for our Consumer Business Group, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world.

Serve as the Area Brand expert for Scotch™, Post‑it®, Scotch‑Brite®, Filtrete®, Command®, Nexcare™, Meguiar’s®, and Futuro™, guiding strategy to maximize growth and minimize liabilities while influencing global portfolio direction and implementing initiatives that meet customer needs.

The impact you will make:

  • Define and customise the area portfolio strategy, converting it into clear priorities and growth execution plans.
  • Lead the Area Marketing plan to ensure assigned brands are aligned to consumer and channel insights.
  • Develop portfolio programs that support area sales, shopper marketing execution, and Point of Sales growth.
  • Serve as the link between market needs and global teams, bringing forward insights from consumers, customers, competitors, and channels.
  • Understand market trends and customer playbooks to guide portfolio development and NPI direction.
  • Define consumer insight needs and manage budget allocation for brand priorities across countries and channels.
  • Chair Area Sales & Operating Plan Portfolio and Demand Reviews, collaborating closely with global demand planning.
  • Lead Area New Products Introduction, including product development, commercialization, marketing launch strategy and cross‑functional execution.
  • Define and execute pricing strategies based on local dynamics and global pricing corridors.
  • Manage weekly and monthly operating rhythms, including demand alignment, performance reviews, and commercial processes.
  • Assure product compliance in line with the EMEA regulations.
  • Lead the Area Portfolio Team.

Shared Responsibilities

  • Partner with Global Segment Leadership to align area plans with global portfolio direction.
  • Collaborate with Research & Development on new products introduction priorities.
  • Work with Area Enterprise Supply Chain functions providing input on product value streams, unit cost improvement and demand planning.
  • Support Country Shopper Marketing and Area Business Group Marketing in executing branding and consumer experience strategies.

Your Skills and Expertise

To set you up for success in this role from day one, 3M is looking for candidates who meet the following minimum requirements:

  • Proven ability to translate complex strategies into clear, actionable execution plans.
  • Experience in Channel, Sales, or Portfolio Management.
  • Experience in Marketing Management roles.
  • Strong ability to influence and collaborate across functional teams at multiple levels.
  • Demonstrated track record of driving results in dynamic, matrixed environments.
  • Agile leadership style with the ability to adapt quickly to changing business needs.
  • Fluent in English language both verbal and written.
  • Bachelor’s degree or higher (completed and verified prior to start) from an accredited institution.

Additional knowledge and preferred qualifications that could help you succeed even further in this role include:

  • Experience working across multiple geographies.
  • Strong analytical and problem‑solving skills, with the ability to translate data and insights into clear recommendations.
  • Proven ability to influence without authority, navigate ambiguity, and drive alignment across diverse stakeholders.
  • Strong communication and storytelling skills to simplify complex strategies and present them effectively to leadership.
  • Master’s degree desirable.

Job specifics

  • Location – Flexible location across the EMEA region.
  • Travel expectations – May include up to 15% domestic/international.
  • Relocation: Not authorized.
  • This role has on-site working model, with the employee working at least four days a week in the relevant 3M office.
  • Working pattern – Full Time.

Target Job Grade: JG16

Please note that the Job Grade provided indicates the target 3M Global Job Grade range and may vary depending on the skills and competencies of the candidate and local compensation guidelines.

Application Process: Please inform your current supervisor of your application. Typically, employees will need to have completed two years in their current role before being able to apply for an internal vacancy. More information in the Global Recruitment Standard.

If you have any questions regarding the content of the position, please contact the Hiring Manager. If you have any questions regarding the recruiting process, please contact the Recruiter.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M.

Director, Area Brand & Portfolio Leadership – Consumer Business Group – EMEA (m/f/*) employer: 3M

3M is an exceptional employer that fosters a culture of innovation and creativity, allowing employees to explore their talents in impactful ways. With a commitment to diversity and collaboration, particularly in the dynamic EMEA region, 3M offers robust growth opportunities and a supportive environment where your ideas can thrive. Employees benefit from flexible working arrangements, a strong emphasis on professional development, and the chance to work with some of the most innovative minds in the industry.
3M

Contact Detail:

3M Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Director, Area Brand & Portfolio Leadership – Consumer Business Group – EMEA (m/f/*)

Tip Number 1

Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.

Tip Number 2

Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in what they do and how you can contribute.

Tip Number 3

Practice your pitch! You should be able to clearly explain who you are, what you bring to the table, and why you’re excited about the role. Keep it concise and engaging.

Tip Number 4

Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the position. Plus, it’s just good manners!

We think you need these skills to ace Director, Area Brand & Portfolio Leadership – Consumer Business Group – EMEA (m/f/*)

Brand Strategy Development
Portfolio Management
Marketing Management
Channel Insights
Sales Execution
Consumer Insights Analysis
Cross-Functional Collaboration
Agile Leadership
Analytical Skills
Problem-Solving Skills
Communication Skills
Stakeholder Influence
Budget Management
New Product Introduction (NPI)
Market Trend Analysis

Some tips for your application 🫡

Show Your Curiosity: When writing your application, let your curiosity shine through! We want to see how you think outside the box and approach challenges creatively. Share examples that highlight your innovative mindset.

Tailor Your Application: Make sure to customise your application for the role. Use keywords from the job description to demonstrate that you understand what we're looking for. This shows us you're serious about the position and have done your homework!

Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Avoid jargon and make sure your achievements are easy to understand. This helps us see your potential without getting lost in the details.

Apply Through Our Website: Don't forget to apply through our website! It’s the best way to ensure your application gets to us directly. Plus, it gives you a chance to explore more about our company and culture while you're at it.

How to prepare for a job interview at 3M

Know Your Brands Inside Out

Before the interview, dive deep into 3M's brands like Scotch™, Post-it®, and Nexcare™. Understand their market positioning, recent campaigns, and consumer insights. This knowledge will help you demonstrate your passion and ability to lead brand strategies effectively.

Showcase Your Strategic Thinking

Prepare to discuss how you've translated complex strategies into actionable plans in your previous roles. Use specific examples that highlight your experience in channel management or marketing, and be ready to explain how you can apply this to 3M's portfolio.

Emphasise Collaboration Skills

Since this role requires working across various teams, think of instances where you've successfully influenced stakeholders without direct authority. Be prepared to share stories that showcase your ability to collaborate and drive alignment in a matrixed environment.

Stay Agile and Adaptable

3M values agility, so come equipped with examples of how you've adapted to changing business needs. Discuss how you’ve navigated ambiguity in past projects and how you can bring that flexibility to the Director role.

Director, Area Brand & Portfolio Leadership – Consumer Business Group – EMEA (m/f/*)
3M

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