At a Glance
- Tasks: Lead and execute innovative Shopper Marketing Plans for top brands.
- Company: Join 3M, a global leader in consumer goods with iconic products.
- Benefits: Competitive salary, excellent benefits, and opportunities for growth.
- Other info: Dynamic role with travel opportunities and a focus on creativity.
- Why this job: Collaborate with diverse teams and make an impact on well-known brands.
- Qualifications: Degree in Business or Marketing; experience in sales or analytics preferred.
The predicted salary is between 40000 - 50000 £ per year.
Responsibilities
- Leading the creation, execution and measurement of a Shopper Marketing Plan for assigned customers or channels.
- Building relationships with key marketing personnel at your accounts and being highly collaborative with 3M sales and marketing teams.
- Evaluating promotional effectiveness of various marketing tactics by setting and tracking the most relevant KPIs.
- Ensuring successful new product launches by implementing effective sales tools for NPI, Sampling, Promotions, and events.
- Working closely with Area Marketing center to ensure impactful marketing materials and messages at point of purchase online or offline.
Qualifications
- Bachelor's degree or higher in Business Administration, Marketing, or related field or equivalent industry experience.
- Previously demonstrated combined experience in sales, marketing, analytics or category management in the consumer packaged goods industry.
- Analytical thinking skills and proficiency in Excel.
- Strong communication, collaboration, and presentation skills.
Preferred qualifications
- Master's degree in Marketing or Business Administration from an accredited institution.
- Strong interpersonal and persuasion skills; demonstrated experience leading cross‑functional teams.
- Previous experience in a shopper marketing, eCommerce, or advanced analytics role.
Additional Information
As a Shopper Marketing Specialist for our Consumer Business Group you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. You will have the opportunity to work with some of our iconic brands, including Scotch, Post-it, Scotch‑Brite, Filtrete, Command, Nexcare, Meguiar's, and Futuro, leading trade promotion strategies and tactics. This role aligns trade investments with prioritised portfolios, customers and channels.
Travel Expectations
May include up to 10% domestic coverage within defined sales territory.
Working Pattern
Full time.
Remuneration
High-reaching, dependent on skills and experience, plus an excellent benefits package.
Equal Opportunity Statement
As an equal opportunity employer, 3M will not discriminate against any applicant for employment on the basis of race/ethnicity, nationality, religion, sex, gender identity, sexual orientation, pregnancy/maternity‑related matters, age or disability, or any other relevant characteristic protected under applicable local law.
Talent Pool - Shopper Marketing Specialist (m/f/x) in Bracknell employer: 3M
3M is an exceptional employer, offering a dynamic work environment at our Skelmersdale manufacturing site where innovation meets collaboration. Employees benefit from a strong focus on professional development, competitive compensation, and a supportive culture that values diversity and inclusion. Join us to be part of a team that not only drives operational excellence but also fosters personal growth and career advancement in the thriving field of supply chain management.
StudySmarter Expert Advice🤫
We think this is how you could land Talent Pool - Shopper Marketing Specialist (m/f/x) in Bracknell
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 3M and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 3M are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 3M on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at 3M. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Talent Pool - Shopper Marketing Specialist (m/f/x) in Bracknell
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 3M. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 3M:Show us that you’ve done your homework! In your application, briefly mention what you admire about 3M’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 3M
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 3M will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 3M, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
