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For Companies At a Glance
- Tasks: Lead innovative Shopper Marketing plans for top brands in the Home Improvement sector.
- Company: Join 3M, a diverse and innovative company shaping the future.
- Benefits: Enjoy flexible working, competitive salary, and opportunities for growth.
- Why this job: Make a real impact by understanding shopper needs and driving brand success.
- Qualifications: Degree in Marketing and experience in Shopper or Consumer Marketing required.
- Other info: Collaborative environment with a focus on creativity and safety.
The predicted salary is between 36000 - 60000 £ per year.
Shopper Marketing Executive for the UK Home Improvement District to include within 3M’s Consumer Business Group you will have the opportunity to put your curiosity to good use and collaborate with some of the most innovative and diverse people in the world. This is an exciting opportunity to work with some of 3M’s key strategic brands, products and customers focused in the Home Improvement markets incorporating brands such as Command™, Scotch® and safety products from our personal safety portfolio.
The Impact You’ll Make in this Role
- Leading the creation, execution, and measurement of a Shopper Marketing Execution Plan for the Home Improvement District.
- Deeply understanding the assigned shopper group, their needs, wants, and shopping habits to effectively cater to them.
- Collaborating with Category Development Managers, Key Account Managers, and Area Portfolio & Trade Marketing Managers to seize growth opportunities.
- Developing a solid understanding of 3M brands, products, and brand campaigns to effectively promote them.
- Building strong relationships with key marketing personnel at customer accounts and understanding their go-to-market strategies, target audiences, and operations to align marketing efforts.
- Supports with various activities for relevant profit centre ensuring operations can run smoothly for SKU creation, pricing, product info etc.
- Evaluating the financial viability of marketing tactics, managing the budget, and analysing marketing performance to optimize future strategies.
Your Skills and Expertise
To set you up for success in this role from day one, 3M is looking for candidates who must have the following qualifications:
- Degree in Marketing or higher from an accredited institution.
- Experience in Shopper or Consumer Marketing or Account Management within FMCG – B2C Market.
- Strong analytical aptitude.
- Experience in project & stakeholder management.
- Excellent communication & influencing skills.
Additional knowledge / nice-to-have skills / preferred qualifications that could help you succeed even further in this role include:
- Commercial acumen.
- Project management and prioritization skills.
- Data driven mindset.
- Curious, growth mindset.
- Ability to prioritise.
- Strong interpersonal and communication skills.
Job specifics
- Location: 3M Centre, Bracknell, Berkshire.
- Working Pattern: Full time 4 days in the office and 1 day remote per week with flexibility during the working day.
- Travel: May include up to 20% domestic.
All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement. At 3M, we believe diversity & inclusion are essential to innovation. We seek and value differences in people!
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
Shopper Marketing Executive (m/f/x) in Bracknell employer: 3M
Contact Detail:
3M Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Executive (m/f/x) in Bracknell
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their brands like Command™ and Scotch®, and think about how your skills can help them grow in the Home Improvement market. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in Shopper Marketing or FMCG makes you the perfect fit for the role. Keep it concise but impactful – you want to leave them wanting to know more about you.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our innovative team at 3M. Let’s make this happen!
We think you need these skills to ace Shopper Marketing Executive (m/f/x) in Bracknell
Some tips for your application 🫡
Show Your Curiosity: In your application, let us see your curiosity shine through! Share examples of how you've explored shopper behaviours or marketing strategies in the past. This will show us that you're ready to dive into the role and make an impact.
Tailor Your Experience: Make sure to highlight your experience in Shopper or Consumer Marketing. We want to see how your background aligns with the role, so don’t be shy about showcasing relevant projects or achievements that demonstrate your skills.
Be Data-Driven: Since we value a data-driven mindset, include any analytical work you've done in previous roles. Talk about how you’ve used data to inform decisions or optimise marketing strategies – it’ll really catch our eye!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at 3M
✨Know Your Brands Inside Out
Before the interview, dive deep into 3M's key brands like Command™ and Scotch®. Understand their unique selling points and how they fit into the Home Improvement market. This knowledge will help you demonstrate your passion and readiness to promote these products effectively.
✨Understand the Shopper
Get familiar with the shopper group you'll be targeting. Research their needs, wants, and shopping habits. Being able to discuss specific strategies for engaging this audience will show that you're not just a candidate, but someone who can make a real impact.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data analysis and how it has influenced your marketing decisions in the past. Bring examples of how you've evaluated marketing performance and optimised strategies based on your findings. This will highlight your strong analytical aptitude.
✨Build Relationships in Your Answers
Since collaboration is key in this role, think of examples where you've successfully worked with different teams or stakeholders. Be ready to share how you built those relationships and how they contributed to achieving common goals. This will demonstrate your excellent communication and influencing skills.
