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For Companies At a Glance
- Tasks: Drive demand generation and marketing automation for innovative bonding solutions.
- Company: Join a leading company in industrial adhesives with a focus on diversity and innovation.
- Benefits: Competitive salary, collaborative environment, and opportunities for professional growth.
- Why this job: Make a real impact in a dynamic role that blends strategy and technology.
- Qualifications: Degree in Economics or Marketing with B2B demand generation experience.
- Other info: On-site role with potential travel; strong focus on safety and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
The Impact You’ll Make in this Role
As the EMEA Bonding Solutions Demand Generation Specialist for the Industrial Adhesives and Tapes Division, you will be a results-driven marketing leader for driving targeted prospecting, demand generation, and marketing automation to accelerate growth in priority segments and New Product Introductions. This role blends strategy, digital execution, martech, and end-user pull to deliver measurable pipeline impact across the Bonding Continuum.
You will make an impact by:
- Executing targeted prospecting, demand generation, and marketing automation initiatives that accelerate growth in priority segments and New Product Introductions to our key personas: Design, Material and Process Engineers.
- Working internationally with global and local marketing and sales teams to activate global marketing plans in priority markets.
- Scoping, evaluating and deploying AI-enabled marketing and sales automation and new martech solutions to modernize team workflows and customer engagement.
- Leading End User Pull campaigns towards Design, Material & Process Engineers to drive awareness, engagement, and demand resulting in pipeline and revenue generation around our Bonding Continuum across all customer journey stages.
- Close collaboration on Marketing plan execution and further development with global, area and local stakeholders.
- Executing targeted prospecting supporting key growth segments and NPI commercialization.
- Leading marketing automation and lead management, ensuring strong lead-to-revenue alignment by improving MQL, SQL, and conversion rates.
- Scoping, assessing, and deploying AI-driven marketing, sales automation, and martech solutions to modernize workflows and customer engagement.
Your Skills and Expertise
- Bachelor’s or Master’s degree in Economics or Marketing.
- Significant B2B growth, demand generation, or marketing automation experience.
- Strong understanding and expertise of technical or industrial markets with complex design-in cycles.
- Excellent communication, strategic thinking, problem-solving, and stakeholder management skills.
- Proven ability to translate strategy into measurable results.
- Fluent in English both written and verbal.
Additional knowledge / nice-to-have skills / preferred qualifications that could help you succeed even further in this role include:
- Knowledge of adhesives, bonding, advanced materials, assembly technologies, and/or automation and robotics integration.
- Additional common European languages is advantageous.
Job Specifics:
- Location information - successful candidate should be located in either Bracknell - UK OR Neuss - Germany OR Milan - Italy.
- Work location - This role has on-site working model, with the employee working at least four days a week in the office.
- Travel expectations - May include up to 25% domestic/international.
- Working pattern - full time.
Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement. At 3M, we believe diversity & inclusion are essential to innovation. We seek and value differences in people! This Job ad is addressed to all potential candidates. As an equal opportunity employer, 3M will not discriminate against any applicant for employment on the basis of race/ethnicity, nationality, religion, sex, gender identity, sexual orientation, pregnancy/maternity-related matters, age or disability, or any other relevant characteristic protected under applicable local law.
EMEA Bonding Solutions Demand Generation Specialist (m/f/*) in Bracknell employer: 3M
Contact Detail:
3M Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EMEA Bonding Solutions Demand Generation Specialist (m/f/*) in Bracknell
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We can’t stress enough how important it is to make connections that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its products. We want you to be able to discuss how your skills align with their needs, especially in areas like demand generation and marketing automation.
✨Tip Number 3
Practice your pitch! You should be able to clearly explain your experience and how it relates to the role of a Demand Generation Specialist. We recommend rehearsing with a friend or in front of a mirror.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace EMEA Bonding Solutions Demand Generation Specialist (m/f/*) in Bracknell
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of EMEA Bonding Solutions Demand Generation Specialist. Highlight your B2B growth and demand generation experience, and don’t forget to showcase any relevant skills in marketing automation and technical markets.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific experiences that align with the job description, especially around targeted prospecting and lead management.
Showcase Your Communication Skills: Since excellent communication is key for this role, make sure your application reflects your ability to convey ideas clearly. Use concise language and structure your documents well to demonstrate your strategic thinking.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at 3M
✨Know Your Stuff
Make sure you understand the ins and outs of demand generation and marketing automation, especially in the context of industrial adhesives and tapes. Brush up on your knowledge of the Bonding Continuum and be ready to discuss how your experience aligns with the role.
✨Showcase Your Results
Prepare to share specific examples of how you've driven growth and improved conversion rates in previous roles. Use metrics to back up your claims, as this will demonstrate your ability to translate strategy into measurable results.
✨Engage with Stakeholders
Since this role involves collaboration with global and local teams, think about how you can effectively communicate and manage relationships with various stakeholders. Be ready to discuss your approach to stakeholder management and any successful campaigns you've led.
✨Be Ready for AI Discussions
Given the emphasis on AI-driven marketing solutions, brush up on current trends in martech and be prepared to discuss how you've implemented or evaluated such technologies in the past. Showing your enthusiasm for innovation will set you apart!
