At a Glance
- Tasks: Lead brand strategy and portfolio management for iconic products across EMEA.
- Company: Join 3M, a leader in innovation and creativity.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Make a real impact by shaping brand strategies and collaborating with diverse teams.
- Qualifications: Experience in marketing management and strong leadership skills required.
- Other info: On-site role in Bracknell with potential travel opportunities.
The predicted salary is between 43200 - 72000 £ per year.
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking and take risks on new ideas. Here, you can apply your talent in bold ways that matter.
The Impact You'll Make in this Role
As a Director, Area Brand & Portfolio Europe, Middle East and Africa for our Consumer Business Group, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world.
Serve as the Area Brand expert for ScotchTM, Post-it, Scotch-Brite, Filtrete, Command, NexcareTM, Meguiar's, and FuturoTM, guiding strategy to maximize growth and minimize liabilities while influencing global portfolio direction and implementing initiatives that meet customer needs.
Responsibilities
- Define and customise the area portfolio strategy, converting it into clear priorities and growth execution plans.
- Lead the Area Marketing plan to ensure assigned brands are aligned to consumer and channel insights.
- Develop portfolio programs that support area sales, shopper marketing execution, and Point of Sales growth.
- Serve as the link between market needs and global teams, bringing forward insights from consumers, customers, competitors, and channels.
- Understand market trends and customer playbooks to guide portfolio development and NPI direction.
- Define consumer insight needs and manage budget allocation for brand priorities across countries and channels.
- Chair Area Sales & Operating Plan Portfolio and Demand Reviews, collaborating closely with global demand planning.
- Lead Area New Products Introduction, including product development, commercialization, marketing launch strategy and cross-functional execution.
- Define and execute pricing strategies based on local dynamics and global pricing corridors.
- Manage weekly and monthly operating rhythms, including demand alignment, performance reviews, and commercial processes.
- Assure product compliance in line with the EMEA regulations.
- Lead the Area Portfolio Team.
Shared Responsibilities
- Partner with Global Segment Leadership to align area plans with global portfolio direction.
- Collaborate with Research & Development on new products introduction priorities.
- Work with Area Enterprise Supply Chain functions providing input on product value streams, unit cost improvement and demand planning.
- Support Country Shopper Marketing and Area Business Group Marketing in executing branding and consumer experience strategies.
Your Skills and Expertise
To set you up for success in this role from day one, 3M is looking for candidates who meet the following minimum requirements:
- Proven ability to translate complex strategies into clear, actionable execution plans.
- Experience in Channel, Sales, or Portfolio Management.
- Experience in Marketing Management roles.
- Strong ability to influence and collaborate across functional teams at multiple levels.
- Demonstrated track record of driving results in dynamic, matrixed environments.
- Agile leadership style with the ability to adapt quickly to changing business needs.
- Fluent in English language both verbal and written.
- Bachelor's degree or higher (completed and verified prior to start) from an accredited institution.
Additional Knowledge and Preferred Qualifications
- Experience working across multiple geographies.
- Strong analytical and problem-solving skills, with the ability to translate data and insights into clear recommendations.
- Proven ability to influence without authority, navigate ambiguity, and drive alignment across diverse stakeholders.
- Strong communication and storytelling skills to simplify complex strategies and present them effectively to leadership.
- Master's degree desirable.
Job specifics
- Location - This role has on-site working model, with the employee working at least four days a week in the 3M office in Bracknell, Berkshire.
- Travel expectations - May include up to 15% domestic/international.
- Relocation: Not authorized.
- Working pattern - Full Time.
Does this opportunity and our innovative 3M culture align with your career aspirations? If so, we encourage you to apply and embark on a journey of creativity and growth with us. We look forward to hearing from you!
Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement. At 3M, we believe diversity & inclusion are essential to innovation. We seek and value differences in people!
Director, Area Brand & Portfolio Leadership – Consumer Business Group – EMEA (m/f/*) in Bracknell employer: 3M
Contact Detail:
3M Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Area Brand & Portfolio Leadership – Consumer Business Group – EMEA (m/f/*) in Bracknell
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in their mission and values.
✨Tip Number 3
Practice your storytelling skills. Be ready to share your experiences in a way that highlights your achievements and how they relate to the role you're applying for.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining us!
We think you need these skills to ace Director, Area Brand & Portfolio Leadership – Consumer Business Group – EMEA (m/f/*) in Bracknell
Some tips for your application 🫡
Show Your Curiosity: When writing your application, let your curiosity shine through! Share examples of how you've explored innovative ideas in your previous roles. We love seeing candidates who are eager to learn and grow.
Tailor Your Strategy: Make sure to customise your application to reflect the specific requirements of the Director role. Highlight your experience in brand strategy and portfolio management, and how you can translate complex strategies into actionable plans that align with our goals.
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language to describe your achievements and skills, especially those related to influencing and collaborating across teams. We appreciate a well-structured application!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at 3M
✨Know Your Brands Inside Out
As a candidate for the Director role, it's crucial to have an in-depth understanding of the brands you'll be managing. Research Scotch™, Post-it, and others thoroughly. Be ready to discuss their market positions, recent campaigns, and how you can drive growth for each brand.
✨Showcase Your Strategic Thinking
Prepare to demonstrate your ability to translate complex strategies into actionable plans. Think of examples from your past experiences where you've successfully led marketing initiatives or portfolio strategies. This will show that you can align with 3M's innovative culture.
✨Emphasise Collaboration Skills
This role requires working across various teams and geographies. Be prepared to share specific instances where you've influenced stakeholders without direct authority. Highlight your communication skills and how you've navigated ambiguity in previous roles.
✨Stay Current on Market Trends
Familiarise yourself with the latest trends in consumer behaviour and market dynamics relevant to the EMEA region. Bring insights to the interview about how these trends could impact 3M's portfolio strategy, showing that you're proactive and well-informed.