Job Description
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.
The Impact You’ll Make in this Role As a Content Creator Specialist, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Content is King. Content is a vehicle that delivers 3M’s voice to the consumer’s mind. This position will be responsible for coordinating with Area Portfolio owners and agencies to ensure the creation of high-quality digital product content, including titles, descriptions, bullets, images, A+ content, media assets, and copywriting. The E-Commerce Content Creator will oversee the end-to-end content production process, ensuring that all content aligns with our marketing goals and communication strategies.
Responsibilities
- Coordinating with Area Portfolio owners, AMC eCommerce team and external agencies to develop and create engaging digital product content that aligns with our brand and marketing goals.
- Overseeing the creation of eCommerce content (product marketing text, product images, A+ Content, and other digital assets) to ensure it aligns with 3M EMEA’s marketing goals, communication priorities, and customer platform requirements, including Amazon.
- Leading communication with internal and external stakeholders to ensure consumer-centric content creation and manage the entire development process.
- Translating product communication strategies and key claims into clear, accurate, and benefit-led content tailored for Amazon and other digital retailers.
- Writing, editing, and proofreading optimized product titles, bullet points, descriptions that follow Amazon SEO best practices and category conventions.
- Reviewing and approving content produced by agencies to ensure it meets content quality standards and brand guidelines.
- Contributing to EMEA-level content capability improvement projects, including Amazon content excellence programs.
- Monitoring e-commerce content performance metrics (e.g., search ranking, conversion, content quality scores, A/B tests) to inform ongoing optimizations.
Minimum Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Experience in content design and creation, with a focus on e-commerce or digital marketing. This is a mandatory requirement.
- Amazon content optimization experience is a plus.
- Proven experience in working with different internal stakeholders and coordinating with external agencies.
- Excellent writing, editing, and proofreading skills in English.
- Additional languages are a plus.
- Strong understanding of SEO and Amazon search optimization practices.
Preferred Qualifications
- Strong project management skills with the ability to manage multiple tasks and deadlines.
- Excellent communication and interpersonal skills, and ability to collaborate across teams and functions.
- Creative mindset with a keen eye for detail, using an iterative approach to continually improve content quality and performance.
- Ability to express design concepts logically and persuasively.
- Proactive and able to anticipate business needs.
- Knowledge of graphic design and image editing software.
- Understanding of digital marketing strategies and tools.
Job Specifics
Location: Wrocław, Poland / Kajetany, Poland / Bracknell, UK Work arrangement: office based Working pattern: full time
Safety, Diversity & Inclusion
Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement. At 3M, we believe diversity & inclusion are essential to innovation. We seek and value differences in people!
Equal Opportunity Employer
This Job ad is addressed to all potential candidates. As an equal opportunity employer 3M will not discriminate against any applicant for employment on the basis of race/ethnicity, nationality, religion, sex, gender identity, sexual orientation, pregnancy/maternity-related matters, age or disability, or any other relevant characteristic protected under applicable local law.
Content Creator Specialist – Consumer Business Group (m/f/x) in Bracknell employer: 3M
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