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- Tasks: Lead creative marketing strategies and manage client relationships to drive program success.
- Company: Join 360insights, a global tech leader in channel incentives and insights, known for its inclusive culture.
- Benefits: Enjoy competitive salary, bonuses, equity, and opportunities for personal and professional growth.
- Why this job: Be part of an inspiring team that values diversity and fosters a people-first environment.
- Qualifications: 4-7 years in marketing, strong client management skills, and experience with email marketing platforms required.
- Other info: Mentorship opportunities available; we support your growth and development in a dynamic workplace.
The predicted salary is between 21500 - 29500 £ per year.
- Proactively lead strategy and execution of creative marketing solutions to client business challenges through the application of marketing industry best practices to support promotional program success.
- Prepare best practice marketing campaign recommendations based on defined audiences, challenges and objectives.
- Contribute to the profitability of assigned accounts and related projects and ensure execution of projects is consistent with 360insights account strategy.
- Develop proposals, POVs and Marketing Strategy & Project recommendations.
- Collaborate with Program Managers and Strategic Account Managers to present marketing proposals to support their client account plans.
- Develop & present marketing project budgets for internal & client approval.
- Work with internal stakeholders and clients to define success measurements of marketing communications.
- Provide marketing and persona insights to the product and development teams as required to lend thought leadership on audience’s experience use cases, brand requirements marketing best practices to drive increased product awareness and engagement.
- Contribute thought leadership to sales and client growth teams when they are tasked with presenting program marketing strategies to drive program success.
- Develop and maintain knowledge of client\’s business, marketing programs, brands, competitors, strategies, etc.
- Provide mentorship to junior members of the Program Engagement team.
- Project manage program marketing execution working with in-house Creative Services and external vendors, from Brief to Delivery and Reporting.
- Collaborate when needed with the Digital Production and Insights teams to provide program marketing campaign performance reports.
- Development of Creative Briefs, Presentations / Recommendations, Workback Schedules, Project Status Reports as required.
- Participate in select client’s EBR meetings to present marketing metrics and recommendations designed to grow the client’s business with 360insights.
- 4 to 7 years within marketing either on Corporate or Agency environments.
- Proven experience managing Client relationships in a marketing capacity.
- Extensive experience planning and executing email marketing campaigns using an established email marketing platform e.g. MailChimp, Hubspot, Marketing Cloud or DotDigital
- Past mentorship or management experience within a small team is an asset.
- Collaborative thinker who involves multiple stakeholders when developing a strategy.
- Must have the ability to proactively lead strategy and present to clients and internal stakeholders based on facts and best practice.
- Experience with survey design, administration, and measurement is a plus
- Results’ driven and understands digital metrics as it relates to CRM, loyalty, engagement and Google Analytics.
- Advanced MS Excel, MS Word, MS PowerPoint.
- Experience pricing marketing efforts across all marketing media, including digital, video and print.
- Basic understanding of Adobe Suite products and appreciation for Creative & Production timelines and processes.
- Project management experience in a marketing capacity.
- Understanding and experience in data-driven marketing.
- Background in channel and dealer communications projects an asset.
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Marketing Manager (Client) employer: 360insights.com
Contact Detail:
360insights.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Client)
✨Tip Number 1
Familiarise yourself with the latest trends in client and channel marketing. Understanding current best practices in email marketing, social media, and campaign strategies will help you demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in client relationships. Engaging with industry peers can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've managed. Highlighting measurable outcomes and your role in achieving them will showcase your results-driven approach, which is crucial for this role.
✨Tip Number 4
Research 360insights and their clients thoroughly. Understanding their business model, values, and recent projects will allow you to tailor your discussions and show how you can contribute to their success.
We think you need these skills to ace Marketing Manager (Client)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in client and channel marketing. Focus on your achievements in campaign strategy, email marketing, and any specific tools you've used like MailChimp or Hubspot.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the role and how your skills align with the responsibilities listed. Mention specific examples of past successes in managing client relationships and executing marketing campaigns.
Showcase Your Project Management Skills: Since project management is key for this role, include examples of how you've successfully managed marketing projects from start to finish. Highlight your ability to collaborate with various stakeholders and deliver results.
Highlight Your Analytical Skills: Discuss your experience with data-driven marketing and how you've used metrics to inform your strategies. Mention any familiarity with tools like Google Analytics and how you've applied insights to improve campaign performance.
How to prepare for a job interview at 360insights.com
✨Know Your Marketing Metrics
Familiarise yourself with key marketing metrics such as NPS, engagement rates, and conversion rates. Be prepared to discuss how you've used these metrics in past roles to drive successful campaigns.
✨Showcase Your Client Management Skills
Highlight your experience in managing client relationships. Prepare examples of how you've successfully collaborated with clients to develop marketing strategies that meet their needs and objectives.
✨Demonstrate Your Creative Problem-Solving
Be ready to discuss specific challenges you've faced in previous marketing roles and how you creatively solved them. This will show your ability to think outside the box and lead strategy effectively.
✨Prepare for Collaborative Scenarios
Since collaboration is key in this role, think of examples where you've worked with cross-functional teams. Be prepared to explain how you involved multiple stakeholders in developing marketing strategies.
