CRM Operations Manager

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We are searching for a CRM Operations Manager to supercharge our customer communications. You’ll build extraordinary campaigns and leverage our new CRM platforms to create personalized experiences that turn customers into fans. From day-to-day campaigns to strategic lifecycle management, you’ll be making customer engagement magic happen.

So, do you love turning data into storytelling, technology into connection, and communications into unforgettable moments? Then this is the role for you!

Responsibilities

• Support the Marketing Operations Lead to drive retention and loyalty ensuring a material step-change in personalization and targeting of our automated communications by harnessing our data.
• Own the build, setup, targeting, testing, and execution of campaigns and lifecycle communications in Braze across channels including email, push notifications, in-app/in-browser messages, SMS, and other digital channels to deliver measurable impact.
• Lead the end-to-end testing of campaigns and Canvas, working with the wider team to ensure it’s completed across communications channels.
• Plan and perform A/B testing to define and execute enhancements to conversion rates and campaign Return on Investment (ROI).
• Drive ongoing operational efficiencies by improving processes and championing communication best practices across the business.

What you’ll need

• CRM/Marketing Automation experience executing and optimizing consumer-facing campaigns.
• Experience using Braze is a considerable advantage.
• Data analytics expertise for targeted, personalized marketing.
• Sharp project management skills and the ability to influence stakeholders.
• Loyalty program expertise is a plus.
• HTML/front-end development skills are a plus.
• Braze or marketing automation platform qualifications are a plus.
• Thrives in a dynamic, high-energy environment, with the ability to react quickly to change.
• A passion-driven, can-do attitude, and always ready to challenge the status quo.

Extra Details

• Role type: Permanent
• Location: London hub (approx. once per week) & your home space
• Salary: £46,000 – £53,000 plus bonus
• Working hours: Full time – flexible working options available
• Benefits: Comprehensive benefits package including unlimited leave, health care, family support, and a learning budget.
• Closing date: 19 February 2025

Ready to turn your career into the ultimate adventure? Virgin’s got the map, the compass, and the crew. Your great adventure awaits!

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