Assistant Marketing Manager (MAT Cover) in Wellingborough

Are you a dynamic and experienced traditional marketing generalist with a proven track record of successfully delivering on a range of exciting campaigns? Our client is a well-known retail trade company that prides itself on delivering top-notch quality and innovative design solutions to our customers and trade. With a strong commitment to excellence, they are expanding their reach and opening new stores across the UK. In line with store growth, their support functions are scaling too, and we are now on the lookout for an Assistant Marketing Manager to be based out of their Northampton support function for four days per week, with one day working from home. This will initially be on a 12-month maternity cover contract, with potential scope to move to permanent.

As the Assistant Marketing Manager, you'll be at the forefront of both strategic planning and hands-on execution. You'll develop comprehensive category marketing plans, ensuring clear timelines and effective communication across teams. This includes crafting go-to-market strategies for own label solutions, new product investments, and existing products. You'll lead campaign planning efforts across various platforms, driving impactful category activations and initiatives that resonate with our audience and enhance brand visibility.

• Craft and manage a robust category marketing plan to guide product-specific marketing, digital, internal communications, and training activities.
• Develop and manage a robust category marketing plan and develop go-to-market strategies and roadmaps for own label solutions, new product investments (NPI), range extensions, and trading existing products.
• Develop and execute propositions that are effectively launched and promoted to our audience, aligning marketing activities with strategic goals.
• Develop and lead category campaign and brochure plans, from initial planning stages to briefing channel leads for delivery across various platforms such as publications, advertising, PR, social media, emails, digital marketing, depot POS, and local marketing support materials.
• Work closely with category and brand communications teams to refine and execute specific multi-channel marketing, internal communications, and training briefs, ensuring successful engagement, training, and launch of new products and support objectives.
• Oversee launch and activation events in collaboration with the category team, ensuring clarity in message and alignment with category objectives.
• Work with commercial teams to create product-specific documents for depots, ensuring understanding of ranges, NPI, trade options, features, and benefits.
• Manage label brands to drive prominence within marketing and internal communications activity, including any rebranding projects, and ensure consistency in execution and tone of voice aligned with category ambitions.
• Analyse and interpret marketing activity reports, assessing impact on sales to inform future directions.
• Maintain strong relationships between marketing, internal communications, digital, business planning, and category teams, ensuring clarity of expectations, timings, and sign-offs.
• Engage stakeholders across various departments.

• Graduate standard or equivalent vocational qualification.
• Experience of Offline Product Marketing, Brand or Marketing Communications.
• Highly creative and innovative problem solver.
• Strong influencing, negotiation, and presentation skills.
• Strong design, creative, and project management skills.
• Planning and organisational skills with strong attention to detail.
• Experience of managing marketing budgets is preferred although not essential.
• Customer-centric approach with strong visual communications skills.
• Excellent time management skills and ability to work to tight deadlines.
• Previous experience managing agency relationships is desirable.

This role offers the opportunity to add immediate value within a rapidly scaling business. It also offers the chance to work with some amazing people and products and can offer career progression opportunities in line with growth. Role benefits include a contributory pension matched up to 12%, a pro rata bonus of up to 15% plus several additional benefits. Apply now to be considered for this exciting role.