At a Glance
- Tasks: Optimise websites for search engines and AI platforms, ensuring top rankings and visibility.
- Company: Join a forward-thinking company that values bold ideas and diverse perspectives.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and continuous learning.
- Why this job: Make a real impact in the digital landscape while working with cutting-edge technology.
- Qualifications: Experience in SEO and AEO, with a passion for data-driven optimisation.
The predicted salary is between 31500 - 43033 £ per year.
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
Reporting to the Manager – Web Experience Optimization, the SEO/AEO Specialist reviews our websites to ensure they win across all primary search engines and AI platforms. The Specialist conducts technical audits to identify issues with crawlability, indexability, and speed, helping our sites stay competitive and ready for both traditional bots and new AI crawlers. Working within the Manager’s strategy, the Specialist performs data‑driven keyword research and content reviews to find search trends and fill knowledge gaps. They apply E‑E‑A‑T principles, Natural Language Processing and Entity Optimization to ensure our brand earns top rankings and AI citations, and they build and manage Schema markup to label our data, making it easy for engines like Bing and ChatGPT to trust our content. Partnering with Product, Design and MarTech, they deploy scalable improvements that keep our sites healthy and help the brand grow. Success means getting the right people to our sites so they become customers and bring in revenue. We track progress by winning more market share in both regular and AI search, driving organic growth, and ensuring our sites work perfectly for both people and bots.
Key Responsibilities & Duties
- Technical Site Health & Engineering
- Audit and optimize site backend infrastructure (JavaScript, CSS, HTML, sitemaps, robots.txt files, hreflang and canonical tags, etc.)
- Resolve crawling, indexing, rendering and performance issues
- Manage Structured Data; work with the Product Owner to build/prioritize backlogs for MarTech teams
- Content & Answer Optimization (AEO)
- Conduct periodic content audits
- Apply NLP, Entity Optimization, Topic Clustering, and E‑E‑A‑T
- Develop optimization guides
- Track AI citations
- Optimize for conversational intent and semantic search
- Implement and maintain internal linking strategies to strengthen topic clusters, improve crawlability, and signal content relationships to search engines and AI models
- Analytics, Measurement & Reporting
- Track and report on SEO/AEO health using the KPIs set by the Manager, WEO
- Work with Analytics to build and manage dashboards that track growth and AI citations
- Measure ‘before and after’ results to show the traffic and visibility gains from our technical and content optimizations
- Analyze data to find performance issues or content gaps, then suggest evidence‑based ideas for the experiment backlog
- Cross‑Functional Collaboration
- Collaborate with Product Owner, Design/UX, Brand, Content, Martech, and Analytics to align search goals, fixes, priorities and reporting
- Ensure WCAG compliance
- Facilitate cross‑departmental SEO/AEO knowledge‑sharing initiatives
- Partner with CRO Specialist to ensure experiments maintain SEO/AEO integrity
- Enablement & SEO/AEO‑Driven Culture
- Create SEO/AEO playbooks
- Coach content authors on writing intent‑driven, SEO/AEO‑ready content
- Deliver training sessions to build SEO/AEO awareness across marketing teams
- AI Search Research & Innovation
- Conduct market, competitor, and trend research
- Monitor emerging AI Search platforms and track shifts in LLM behaviour
- Test new AEO tactics
- Surface findings and recommendations to the Manager for roadmap consideration
Required Qualifications
- Bachelor’s degree in Digital Marketing, Computer Science, Data Analytics, or a related field
- 3+ years of hands‑on experience in SEO, with early experience in AEO for high‑authority sites
- Proven track record of executing technical and content optimization initiatives that delivered measurable traffic and visibility improvements
- Experience applying E‑E‑A‑T to build brand credibility
- Strong knowledge of Core Web Vitals, Structured Data (JSON‑LD), and bot/AI model behaviour (crawling/indexing)
- Practical HTML/JavaScript/CSS knowledge to troubleshoot front‑end rendering and communicate with engineering
- Experience using NLP, Entity Mapping, and Topic Clustering to establish domain authority
- Proficiency in keyword/prompt research, intent mapping, and metadata optimization for ‘people‑first’ search
- Proficiency in Adobe Analytics and GA4 to evaluate complex datasets
- Strong experience with Screaming Frog, PageSpeed Insights, Google Search Console, and Chrome DevTools for technical auditing
- Hands‑on experience with SEMrush, Conductor, and Enterprise CMS environments
- A disciplined, data‑backed approach to ROI targets
- Skilled in creating technical playbooks and leading internal workshops
- Comfortable with ambiguity and evolving best practices in AI search
- Proactive commitment to staying current with SEO/AEO trends and platform changes
- Ability to collaborate with Product, CRO, Design/UX, Brand, Analytics, Content, and Martech teams
- Ability to work closely with a Manager, contributing insights and recommendations while executing against agreed priorities
- Fluent in English
Salary Range 31,500 GBP to 43,033 GBP
Equal Opportunity Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual’s status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
SEO/AEO Specialist employer: 3310 John Wiley & Sons Ltd.
At Wiley, we foster a dynamic work environment that champions bold ideas and diverse perspectives, making it an exceptional place for an SEO/AEO Specialist to thrive. Our commitment to employee growth is evident through continuous training opportunities and cross-departmental collaboration, ensuring that your contributions directly impact our mission of transforming knowledge into meaningful outcomes. Located in a vibrant area, we offer a culture that values innovation and inclusivity, empowering you to shape the future of science and learning while enjoying a competitive salary and comprehensive benefits.
Contact Details:
3310 John Wiley & Sons Ltd. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land SEO/AEO Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend meetups, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your SEO/AEO projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its SEO strategies. Bring ideas to the table that could improve their current practices. This shows initiative and that you’re genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace SEO/AEO Specialist
Some tips for your application 🫡
Show Your Passion for SEO/AEO:When writing your application, let your enthusiasm for SEO and AEO shine through! We want to see how your curiosity fuels your work and how you stay updated with the latest trends in the field.
Be Specific About Your Experience:Make sure to highlight your hands-on experience in SEO and AEO. Use specific examples of projects you've worked on, especially those that delivered measurable results. We love data-driven stories!
Tailor Your Application:Don’t just send a generic application. Tailor it to our job description by using keywords and phrases that resonate with what we’re looking for. This shows us you’ve done your homework and are genuinely interested in joining our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it gives you a chance to explore more about us and what we stand for!
How to prepare for a job interview at 3310 John Wiley & Sons Ltd.
✨Know Your SEO Basics
Before the interview, brush up on your SEO fundamentals. Understand key concepts like E-E-A-T, Core Web Vitals, and structured data. Being able to discuss these topics confidently will show that you’re not just familiar with the terms but can apply them effectively.
✨Showcase Your Technical Skills
Prepare to discuss your hands-on experience with tools like Screaming Frog, Google Search Console, and Adobe Analytics. Bring examples of past projects where you’ve optimised site performance or improved visibility. This will demonstrate your practical knowledge and problem-solving abilities.
✨Be Data-Driven
Come ready to talk about how you've used data to drive decisions in your previous roles. Share specific KPIs you’ve tracked and how your actions led to measurable improvements. This aligns perfectly with the role’s focus on analytics and reporting.
✨Collaborative Mindset
Highlight your experience working cross-functionally with teams like Product, Design, and Marketing. Be prepared to discuss how you’ve facilitated knowledge-sharing initiatives or collaborated on projects. This shows you’re a team player who values diverse perspectives, which is crucial for this role.
