At a Glance
- Tasks: Manage and optimise multi-channel paid campaigns across Google, Microsoft, Meta, and LinkedIn.
- Company: Join Wiley's innovative global marketing team.
- Benefits: Competitive salary, professional development, and mentorship opportunities.
- Other info: Dynamic environment with exposure to diverse B2C campaigns.
- Why this job: Shape Wiley’s paid media strategy and make a real impact.
- Qualifications: 2+ years in paid campaigns with strong analytical skills.
The predicted salary is between 30200 - 41267 £ per year.
About the Role
Join Wiley's global marketing team as a Paid Media Specialist. You will own the end‑to‑end management of multi‑channel paid campaigns across Google, Microsoft, Meta, and LinkedIn, optimizing performance and delivering measurable ROI.
Responsibilities
- Campaign Ownership & Optimization
- Build, launch, and optimize PPC campaigns on Google Ads, Microsoft Ads, Meta, and LinkedIn.
- Manage and optimize budgets across campaigns to maximize ROI and meet CPA targets.
- Conduct A/B testing of ad creative, audiences, bidding strategies, and landing pages.
- Monitor performance daily to identify optimization opportunities and scale winning strategies.
- Strategic Execution
- Create tailored targeting strategies for multi‑product, multi‑country campaigns across search and social platforms.
- Balance portfolio performance across awareness, lead generation, and conversion objectives.
- Collaborate with the Senior Paid Media Manager to align campaigns with broader marketing goals.
- Translate industry trends into actionable campaign strategies.
- Analytics & Reporting
- Analyse campaign performance using GA4, Adobe Analytics, and platform‑specific tools.
- Deliver regular performance reports highlighting key metrics (CTR, CPC, CPA, CVR, ROAS).
- Provide actionable post‑campaign insights to inform future strategy.
- Present findings and recommendations to stakeholders.
Qualifications
- Must‑Have Experience
- Minimum 2 years of hands‑on experience managing paid campaigns in Paid Search (Google Ads/Microsoft Advertising) and Paid Social (Meta Ads Manager/LinkedIn Campaign Manager).
- Proven track record of budget management and optimization at scale.
- Proficient analytical skills using analytics platforms and Excel for performance reporting.
- Expertise in campaign optimisation: A/B testing, bid management, audience targeting, and creative optimisation.
- Technical Skills
- Proficiency in Meta Ads Manager and LinkedIn Campaign Manager (essential).
- Working knowledge of Google Ads and Microsoft Advertising (essential).
- Experience with GA4 or similar analytics platforms and conversion tracking setup.
- Power BI or similar reporting tools (bonus).
- Personal Attributes
- Data‑driven mindset with strong attention to detail.
- Excellent time management; ability to juggle multiple campaigns and deadlines.
- Strong communication skills for stakeholder reporting.
- Passionate about staying current with platform updates and industry trends.
- Self‑motivated and able to work independently while collaborating with teams.
What We Offer
- High‑performing Digital Marketing team with strategic guidance and mentorship.
- Exposure to diverse B2C campaigns across multiple Wiley services and brands.
- Professional development and mentorship to fill any knowledge gaps.
- Opportunity to shape Wiley’s paid media strategy and approach.
Salary
30,200 GBP to 41,267 GBP (UK location).
EEO Statement
Wiley is an equal‑opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or any other status protected by applicable federal, state or local laws. Wiley also commits to providing reasonable accommodation to applicants and employees with disabilities. Applicants requiring accommodation may contact tasupport@wiley.com for assistance.
Paid Media Specialist employer: 3310 John Wiley & Sons Ltd.
Wiley is an exceptional employer that fosters a high-performing digital marketing environment, offering Paid Media Specialists the chance to manage diverse B2C campaigns while receiving strategic guidance and mentorship. With a strong emphasis on professional development, employees are encouraged to grow their skills and shape the company's paid media strategy, all within a collaborative and inclusive work culture. Located in the UK, Wiley provides a supportive atmosphere where innovation thrives, making it an ideal place for those seeking meaningful and rewarding employment.
Contact Details:
3310 John Wiley & Sons Ltd. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best paid media campaigns. This will give you an edge when chatting with hiring managers and help them see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on common questions related to PPC and campaign optimisation. Practice explaining your thought process behind successful campaigns and how you handle challenges.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Wiley.
We think you need these skills to ace Paid Media Specialist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Paid Media Specialist role. Highlight your experience with Google Ads, Microsoft Advertising, and social platforms like Meta and LinkedIn. We want to see how your skills align with our needs!
Show Off Your Analytical Skills:Since this role involves a lot of data analysis, don’t forget to showcase your proficiency with analytics tools like GA4 and Excel. Share specific examples of how you've used these tools to optimise campaigns and improve ROI in your previous roles.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use bullet points where possible to make your achievements stand out. We appreciate clarity and want to quickly see what you bring to the table!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at 3310 John Wiley & Sons Ltd.
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Google Ads, Microsoft Advertising, Meta Ads Manager, and LinkedIn Campaign Manager. Brush up on the latest features and updates for each platform, as this will show your enthusiasm and readiness to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used analytics tools like GA4 or Adobe Analytics in past campaigns. Be ready to share specific examples of how your insights led to optimisation and improved ROI. This will demonstrate your data-driven mindset and attention to detail.
✨Bring A/B Testing Examples
Have a couple of solid examples of A/B tests you've conducted. Talk about what you tested, the results, and how it influenced your campaign strategies. This will highlight your hands-on experience and strategic execution skills.
✨Prepare Questions for Them
Think of insightful questions to ask about their current paid media strategies or upcoming campaigns. This shows your genuine interest in the role and helps you assess if the company aligns with your career goals.
