Marketing Manager

We are seeking a customer-focused, sales-aligned Field Marketing Manager to support marketing efforts across our Core account segment in the Americas and EMEA.

This is a high-volume, high-impact role that requires a marketer who thrives at the intersection of strategy and execution. The role partners closely with sales, product marketing, revenue operations, and campaign teams to deliver localized, field-ready account-based marketing campaigns and programs that support pipeline growth, customer retention, and account expansion across approximately 3,500 Core institutional accounts.

• Serve as the primary field marketing partner to Core account managers across Americas and EMEA, building trusted relationships that enable proactive, strategic marketing support.
• Execute 1:1 and 1:few account-based field marketing activities aligned to regional priorities and account plans.
• Evaluate incoming sales requests critically, ensuring requests are well-founded and aligned with business objectives before committing team resources.
• Support sales with the creation and adaptation of account-specific customer materials, including presentations, pitch decks, one-pagers, and email templates.
• Collaborate with account managers to identify upsell and cross-sell opportunities for non-journal products (e.g., Journal Backfiles, Online Books, eMRWs, Wiley Digital Archives, Cochrane Library).
• Partner with Global Demand Generation and Global Conferences & Events on Core-related campaign and event strategies to drive new logo acquisition, pipeline generation, customer retention, and expansion.
• Partner with product marketing to tailor messaging for Core institutions across customer lifecycle stages (acquisition, onboarding, renewal, expansion).
• Translate product and value propositions into practical, field-ready content assets that resonate with academic and healthcare library decision-makers.
• Brief and collaborate with shared services teams (campaigns, digital marketing, design) to execute marketing programs, ensuring quality and business relevance throughout the process.
• Localize global campaigns for regional and market-specific relevance, recognizing that library buying behavior, consortium structures, and decision-making processes vary significantly by country and region.
• Track and report on field marketing performance metrics including MQLs, SALs, SQLs, marketing-impacted pipeline, and marketing-impacted revenue.
• Maintain accurate Salesforce campaign records and ensure marketing activity is properly attributed to pipeline and revenue outcomes.
• Provide regular account and market insights to the Associate Director and broader marketing leadership to inform strategy and resource allocation.
• Contribute to monthly business reviews and activity reporting with clear, data-backed summaries of marketing impact.
• Work across B2B and B2C marketing boundaries to coordinate account-level activities where institutional and end-user marketing intersect.
• Partner with Customer Education and Customer Success teams where appropriate, maintaining clear role boundaries while supporting shared customer objectives.

• 6–8 years of experience in B2B marketing, with a strong preference for field marketing, account-based marketing, or demand generation roles.
• Demonstrated experience partnering directly with sales teams to support pipeline growth, customer retention, and account expansion.
• Experience working across multiple regions and adapting content and campaigns for local markets, ideally within Americas and EMEA.
• Proficiency with Salesforce (reporting, campaign management, data hygiene) and marketing automation platforms.
• Strong project management skills with the ability to manage multiple concurrent campaigns, stakeholders, and deadlines in a matrixed organization.
• Excellent written and verbal communication skills with the ability to translate complex product value propositions into clear, compelling customer-facing content.
• Bachelor’s degree in marketing, business, communications, or a related field.
• Preferred: Experience in scholarly publishing, academic libraries, healthcare information, or adjacent B2B subscription/SaaS industries.
• Familiarity with the academic library buying cycle, consortium-based purchasing, and institutional procurement processes.
• Experience with Salesforce Marketing Cloud (SFMC) or similar enterprise marketing automation platforms.
• Experience marketing to institutional buyers (as opposed to individual consumers) with long, complex sales cycles.
• Understanding of open access publishing models and transformative agreements is a plus.

• Sales alignment: Understands how marketing supports a sales-led motion and can build credibility with account managers through relevant, timely, high-quality support.
• Strategic judgment: Can distinguish between requests that drive real business value and those that don’t, and pushes back constructively when needed.
• Regional sensitivity: Recognizes that institutional markets differ substantially by geography, culture, and buying practice, and adapts accordingly.
• Operational discipline: Manages campaigns, timelines, and stakeholder expectations across a matrixed environment with shared service dependencies.
• Data-driven mindset: Uses metrics and reporting to demonstrate marketing impact and inform decision-making, rather than relying on anecdote or assumption.
• Collaborative working style: Builds effective partnerships across functions, including with teams that may not fully understand the institutional business.

• Opportunity to shape marketing strategy for a high-volume, strategically important account segment within a leading research publisher.
• Collaborative, globally distributed team that values strategic thinking and measurable impact.
• Competitive compensation and benefits package.
• Professional development opportunities within a company deeply embedded in the global research and education ecosystem.
• Meeting-free Friday afternoons allowing more time for focused work and professional development.

Salary Range: 40,200 GBP to 57,533 GBP