At a Glance
- Tasks: Manage and optimise multi-channel paid campaigns across Google, Microsoft, Meta, and LinkedIn.
- Company: Join Wiley's dynamic global marketing team with a focus on innovation.
- Benefits: Competitive salary, professional development, and mentorship opportunities.
- Other info: Work in a high-performing team with exposure to diverse B2C campaigns.
- Why this job: Shape Wiley’s paid media strategy and make a real impact in digital marketing.
- Qualifications: 2+ years of experience in managing paid campaigns and strong analytical skills.
The predicted salary is between 30200 - 41267 £ per year.
About the Role
Join Wiley's global marketing team as a Paid Media Specialist. You will own the end‑to‑end management of multi‑channel paid campaigns across Google, Microsoft, Meta, and LinkedIn, optimizing performance and delivering measurable ROI.
Responsibilities
- Campaign Ownership & Optimization
- Build, launch, and optimize PPC campaigns on Google Ads, Microsoft Ads, Meta, and LinkedIn.
- Manage and optimize budgets across campaigns to maximize ROI and meet CPA targets.
- Conduct A/B testing of ad creative, audiences, bidding strategies, and landing pages.
- Monitor performance daily to identify optimization opportunities and scale winning strategies.
- Strategic Execution
- Create tailored targeting strategies for multi‑product, multi‑country campaigns across search and social platforms.
- Balance portfolio performance across awareness, lead generation, and conversion objectives.
- Collaborate with the Senior Paid Media Manager to align campaigns with broader marketing goals.
- Translate industry trends into actionable campaign strategies.
- Analytics & Reporting
- Analyse campaign performance using GA4, Adobe Analytics, and platform‑specific tools.
- Deliver regular performance reports highlighting key metrics (CTR, CPC, CPA, CVR, ROAS).
- Provide actionable post‑campaign insights to inform future strategy.
- Present findings and recommendations to stakeholders.
Qualifications
- Must‑Have Experience
- Minimum 2 years of hands‑on experience managing paid campaigns in Paid Search (Google Ads/Microsoft Advertising) and Paid Social (Meta Ads Manager/LinkedIn Campaign Manager).
- Proven track record of budget management and optimization at scale.
- Proficient analytical skills using analytics platforms and Excel for performance reporting.
- Expertise in campaign optimisation: A/B testing, bid management, audience targeting, and creative optimisation.
- Technical Skills
- Proficiency in Meta Ads Manager and LinkedIn Campaign Manager (essential).
- Working knowledge of Google Ads and Microsoft Advertising (essential).
- Experience with GA4 or similar analytics platforms and conversion tracking setup.
- Power BI or similar reporting tools (bonus).
- Personal Attributes
- Data‑driven mindset with strong attention to detail.
- Excellent time management; ability to juggle multiple campaigns and deadlines.
- Strong communication skills for stakeholder reporting.
- Passionate about staying current with platform updates and industry trends.
- Self‑motivated and able to work independently while collaborating with teams.
What We Offer
- High‑performing Digital Marketing team with strategic guidance and mentorship.
- Exposure to diverse B2C campaigns across multiple Wiley services and brands.
- Professional development and mentorship to fill any knowledge gaps.
- Opportunity to shape Wiley’s paid media strategy and approach.
Salary 30,200 GBP to 41,267 GBP (UK location).
EEO Statement Wiley is an equal‑opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or any other status protected by applicable federal, state or local laws. Wiley also commits to providing reasonable accommodation to applicants and employees with disabilities. Applicants requiring accommodation may contact for assistance.
Paid Media Specialist in London employer: 3310 John Wiley & Sons Ltd.
Wiley is an exceptional employer for a Paid Media Specialist, offering a dynamic work environment within a high-performing Digital Marketing team that prioritises strategic guidance and mentorship. Employees benefit from exposure to diverse B2C campaigns, professional development opportunities, and the chance to influence Wiley's paid media strategy, all while enjoying a supportive culture that values innovation and collaboration.
Contact Details:
3310 John Wiley & Sons Ltd. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Paid Media Specialist role. You never know who might have a lead or can refer you directly to hiring managers.
✨Tip Number 2
Get your portfolio ready! Showcase your best campaigns, highlighting your skills in PPC management and optimisation. A strong portfolio can really set you apart when you're chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your analytics skills. Be ready to discuss how you've used tools like GA4 or Adobe Analytics to drive campaign success. Show them you know your stuff!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining our team at Wiley.
We think you need these skills to ace Paid Media Specialist in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Paid Media Specialist role. Highlight your experience with Google Ads, Microsoft Advertising, and social platforms like Meta and LinkedIn. We want to see how your skills align with our needs!
Show Off Your Analytical Skills:Since this role is all about optimising campaigns and analysing performance, don’t forget to showcase your analytical prowess. Mention any tools you’ve used, like GA4 or Adobe Analytics, and share specific examples of how you've improved campaign performance in the past.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at 3310 John Wiley & Sons Ltd.
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Google Ads, Microsoft Advertising, Meta Ads Manager, and LinkedIn Campaign Manager. Familiarise yourself with their features, recent updates, and best practices. This will not only help you answer questions confidently but also show your passion for the role.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used analytics tools like GA4 or Adobe Analytics in past campaigns. Bring examples of how you’ve analysed performance metrics and made data-driven decisions to optimise campaigns. This will demonstrate your ability to deliver measurable ROI.
✨Be Ready to Discuss A/B Testing
Have specific examples ready where you’ve conducted A/B tests on ad creatives, audiences, or bidding strategies. Explain the outcomes and what you learned from those tests. This shows that you understand the importance of optimisation in paid media.
✨Align with Company Goals
Research Wiley’s marketing goals and think about how your experience can align with them. Be prepared to discuss how you would create tailored targeting strategies for their multi-product, multi-country campaigns. This will highlight your strategic thinking and understanding of their needs.
