At a Glance
- Tasks: Drive business growth through A/B testing and personalisation strategies.
- Company: Join a forward-thinking company that values bold ideas and diverse perspectives.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Dynamic role with excellent career advancement potential in a vibrant London location.
- Why this job: Make a real impact by optimising customer experiences and driving revenue.
- Qualifications: 3+ years in A/B testing, strong analytical skills, and teamwork experience.
The predicted salary is between 31500 - 43033 £ per year.
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
About the Role
The Conversion Rate Optimization Specialist turns the WEO Manager’s strategy into measurable business growth. This role is responsible for driving higher conversion rates and increased revenue by executing experimentation and personalization initiatives within the Web Marketing roadmap. By coordinating with Design/UX, Content, Analytics and Martech teams, the Specialist ensures that every site change is proven to improve the customer journey and deliver clean, actionable data.
Key Responsibilities & Duties
- Experiment delivery & quality: Launch A/B and multivariate tests using detailed hypothesis records. Use CSS/HTML to build front-end site changes. Run full QA to ensure tests work on all devices and browsers. Monitor live tests and flag performance drops immediately.
- Targeted personalization: Set up personalization rules based on WEO Manager’s strategy. Manage and update customer segments in the CDP. Verify that tailored content reaches the correct audience. Find and fix any targeting errors or gaps.
- Performance monitoring and analysis: Analyze data for statistical significance and revenue lift. Update performance dashboards with latest conversion stats. Create technical documentation for permanent site updates. Build test summaries for management reviews.
- Technical & cross-team coordination: Work with Analytics to verify data layer health, tracking accuracy, and privacy/consent rules. Partner with Martech to monitor platform syncs and tool performance. Sync with SEO/AEO Specialist to protect search rankings during tests. Secure all assets from Design/UX and Content teams before launch.
- Documentation & backlog support: Keep the experimentation backlog organized and prioritized. Log all plans, hypotheses, and results in standard formats. Build a searchable archive of all past test learnings.
Required Qualifications
- Bachelor's degree in Digital Marketing, Computer Science, Data Analytics, or related field.
- 3+ years of professional experience working on website A/B testing or personalization.
- Proven track record of executing experiments that delivered measurable conversion improvements.
- Experience collaborating with cross-functional teams (product, design, analytics, engineering) to deliver testing and optimization initiatives.
- Proficiency in Adobe Analytics or GA4 to interpret test performance and personalization impact.
- Hands-on experience with testing platforms (e.g. Optimizely, VWO, Adobe Target).
- Understanding of statistical significance, sample sizes, and confidence intervals to determine valid test results.
- Ability to document clear test hypotheses tied to expected business outcomes.
- Understanding of a testing platform's Visual Editor and code settings.
- Ability to use basic CSS/HTML to ensure test variations look clean and professional.
- A clear understanding of core digital metrics (Conversion Rate, Bounce Rate, Lifetime Value etc.) and the ability to verify that test data is recording correctly in the dashboard.
- Ability to stay organized and keep the experimentation backlog up to date.
- A disciplined approach to checking that tests work on all devices and browsers.
- Meticulous attention to detail, particularly in QA and troubleshooting.
- Disciplined approach to documentation and knowledge management.
- Comfortable with evolving best practices and shifting priorities.
- Fluent in English.
Compensation & Location
Salary Range: 31,500 GBP to 43,033 GBP. Location: London (Fitzroy Square), GBR.
Conversion Rate Optimization Specialist employer: 3310 John Wiley & Sons Ltd.
At Wiley, we foster a vibrant work culture that champions bold ideas and diverse perspectives, making it an exceptional employer for those seeking to make a meaningful impact in the field of science and learning. Our London office offers a collaborative environment where your curiosity drives innovation, and you have ample opportunities for professional growth through cross-functional teamwork and experimentation initiatives. With a commitment to inclusivity and employee development, we ensure that every team member can thrive while contributing to our mission of transforming knowledge into actionable insights.
Contact Details:
3310 John Wiley & Sons Ltd. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Conversion Rate Optimization Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your A/B testing successes and data analysis. We want to see what you can do, so make it easy for potential employers to see your impact.
✨Tip Number 3
Prepare for interviews by practising common questions related to conversion rate optimisation. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Conversion Rate Optimization Specialist
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for conversion rate optimisation shine through! We love seeing candidates who are genuinely excited about the role and can articulate why they want to join us at StudySmarter.
Tailor Your Experience:Make sure to highlight your relevant experience in A/B testing and personalisation. We want to see how your skills align with our needs, so don’t be shy about showcasing your past successes and how they relate to the responsibilities of this role.
Be Data-Driven:Since this role is all about driving measurable growth, include specific metrics or results from your previous work. We appreciate candidates who can back up their claims with data, so share those impressive conversion rates or revenue lifts you've achieved!
Keep It Professional Yet Personal:While we want you to be professional, don’t forget to inject a bit of your personality into your application. We’re looking for someone who fits into our culture, so let us get to know the real you! And remember, apply through our website for the best chance!
How to prepare for a job interview at 3310 John Wiley & Sons Ltd.
✨Know Your Metrics
Before the interview, brush up on key digital metrics like Conversion Rate, Bounce Rate, and Lifetime Value. Be ready to discuss how these metrics influence your strategies and decisions in conversion rate optimisation.
✨Showcase Your Experience
Prepare specific examples of A/B tests or personalisation initiatives you've executed. Highlight measurable outcomes and how you collaborated with cross-functional teams to achieve those results.
✨Demonstrate Technical Skills
Familiarise yourself with the testing platforms mentioned in the job description, like Optimizely or VWO. If possible, bring examples of how you've used CSS/HTML in past projects to enhance user experience.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's current conversion strategies and challenges. This shows your genuine interest in the role and helps you understand how you can contribute to their goals.
