At a Glance
- Tasks: Use data to advise clients on digital strategy and optimise user experiences.
- Company: Join a leading firm known for its innovative approach to digital analytics.
- Benefits: Competitive salary, equity opportunities, 30 days leave, and flexible work policies.
- Other info: Dynamic team environment with excellent career development opportunities.
- Why this job: Make a real impact by shaping digital marketing strategies with data-driven insights.
- Qualifications: Experience in digital analytics and strong communication skills are essential.
The predicted salary is between 45000 - 55000 £ per year.
You will have a marketing analytics or web analytics background and will be comfortable using data to help advise clients on website design, user journey analysis, media advisory and digital strategy. During client projects you will contribute to promoting a customer‐centric vision of digital marketing, based on the systematic and methodical use of data to support decisions as well as supporting Accenture to evolve its digital analytics offering.
Key Responsibilities
- Set strategic vision for digital analytics in‐line with broader client landscapes, e.g. marketing, technology, data etc.
- Establish client measurement strategies for their digital assets, including web and app.
- Audit and define digital analytics tagging implementations, work with business and technical stakeholders to ensure tracking requirements are captured and implemented accurately.
- Define dataLayer structures and other key requirements for digital analytics purposes.
- Analyse website traffic, user engagement, and conversion rates to identify opportunities for optimisation.
- Create dashboards and reports to track KPIs and communicate insights to stakeholders.
- Employ and implement digital analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor digital campaigns and identify areas for improvement, including both web and apps.
- Collaborate with marketing teams to measure effectiveness of digital campaigns and recommend strategies for maximise ROI.
- Work with multiple teams across MMM project from the business and internal analytics teams.
- Gather and clean data from various sources to ensure it is ready for analysis.
- Assist in the development and validation of marketing mix models, selecting appropriate modelling techniques and ensuring the models are robust and accurate.
- Stay updated on industry trends and best practices in digital analytics to drive innovation.
Skills Profile
- Strong experience in digital analytics or similar role, preferably in retail or e‐commerce environment.
- Advanced understanding of matrixed organisations and comfortable managing cross‐functional teams.
- Skilled in digital analytics & experience analytics platforms (Google Analytics, Adobe Analytics, ContentSquare, Decibel etc.).
- Experience delivering end‐to‐end MMM projects.
- Experience using tag management systems (Google Tag Manager, Tealium, Adobe Launch etc.).
- Proven analytical skills with ability to interpret complex data sets and generate actionable insights.
- Strong communication skills and ability to present findings to non‐technical stakeholders.
- Experienced with data visualization tools (Tableau, Power BI).
- Problem‐solving mindset with passion for continuous improvement.
Benefits
- Competitive basic salary and annual performance bonus.
- Opportunities to acquire equity.
- 30 days of leave plus 3 extra volunteering days per year.
- Family‐friendly and flexible work policies.
- Attractive pension plan and financial wellbeing support.
- Private healthcare insurance and mental wellbeing support.
- Employee Assistance Programme, career development and counselling.
- Generous parental leave offerings.
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law.
Digital Analytics Specialist in London employer: 3003 Accenture (UK) Limited Company
As a Digital Analytics Specialist at Accenture, you will thrive in a dynamic and inclusive work environment that champions innovation and collaboration. With competitive salaries, generous leave policies, and a strong focus on employee development, Accenture offers a unique opportunity to grow your career while making a meaningful impact on clients' digital strategies. The company's commitment to flexibility and well-being ensures that you can balance your professional and personal life effectively.
Contact Details:
3003 Accenture (UK) Limited Company Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Analytics Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the digital analytics field on LinkedIn or at industry events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your analytics projects, dashboards, and any cool insights you've generated. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on common digital analytics questions and case studies. Practice explaining your thought process when analysing data, as this will help you stand out during the interview.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some fantastic roles waiting for you, and applying directly shows your enthusiasm for joining our team at StudySmarter.
We think you need these skills to ace Digital Analytics Specialist in London
Some tips for your application 🫡
Show Off Your Data Skills:Make sure to highlight your experience with digital analytics tools like Google Analytics or Adobe Analytics. We want to see how you've used data to drive decisions and improve strategies in your previous roles.
Tailor Your Application:Don’t just send a generic CV! Tailor your application to reflect the specific skills and experiences mentioned in the job description. We love seeing candidates who take the time to connect their background with what we’re looking for.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read through your achievements and skills. We appreciate a well-structured application!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at 3003 Accenture (UK) Limited Company
✨Know Your Analytics Tools
Make sure you’re well-versed in the digital analytics tools mentioned in the job description, like Google Analytics and Adobe Analytics. Be ready to discuss your experience with these platforms and how you've used them to drive insights and optimise campaigns.
✨Showcase Your Data Storytelling Skills
Prepare to explain complex data sets in a way that’s easy for non-technical stakeholders to understand. Think of examples where you’ve turned data into actionable insights and how that impacted decision-making in previous roles.
✨Understand the Client's Landscape
Research the company and its clients thoroughly. Understand their market position, challenges, and opportunities. This will help you tailor your responses and demonstrate how you can contribute to their digital strategy effectively.
✨Prepare for Cross-Functional Collaboration
Since the role involves working with multiple teams, be ready to discuss your experience in cross-functional environments. Share examples of how you’ve successfully collaborated with marketing, technical, and business teams to achieve common goals.
